1、!#$%&$()*+,-./!#$%&!(!)+,-./01234567!#%&()*+,-./01234#51%50%51%50%51%326.3327.4325.7302.9261.3129.4298.8342.7331.0311.9263.2135.425%201620172018201920202021H1!#(!#)*+,-./014523電熱燃熱!#(!#)*+,-./0123電熱（億元）燃熱（億元）電熱同比燃熱同比60%61%61%62%63%49%50%49%50%49%20172018201920202021H120172018201920202021H140%39%39%3

2、8%37%2472233023032346219010791501158114891472132064311%201620172018201920202021H1!#(!#)*+,-./064523電熱燃熱!#(!#)*+,-./0623電熱（萬臺）燃熱（萬臺）電熱同比燃熱同比!#$#%-3-4-1234$%)&!89):;?AB-CD!5!#%&()*+,-./067834#8.0% 7.3%13.1%0.3%-0.5%-7.0%-13.7%14.2%-29.7-29.6%-36.0%-15.5 -14.7%-4.6% -9.8%-14.8%-5.5%-0.4%-7.9%-0.3%36.1%

3、13.5%25.7%3.1%-3.5%13.0%201420152016201720182019202021H120M120M220M320M420M520M620M720M820M920M1020M1120M1221M121M221M321M421M521M67$89:)*+;/01?ABC零售額規模（億元）同比!#$%#?#ABCD8EFGHIJKLMNO0JQL4RL56-STUQVLW#0JQLXQQYE17.325.9%53.8%0%20%80%57.9%60%17.140%010203019.0119.0219.0319.0419.0519.0619.0719.0819.0919.

4、1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.06線上零售額規模規模同比!#D(!#E#FG& J;/01?:)*+I AK52339.759.350.668.766.80%25%50%02040608019H119H220H120H221H1線上零售額規模規模同比!#D(!#E#FGL$ J;?yz03_56|8.116.019.512.615.64.09.4-22.9%10.-345.2%-21.0%21.3%-25.5%60%30%0%

5、-30%-60%-90%010203019.0119.0219.0319.0419.0519.0619.0719.0819.0919.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.06線上零售額規模規模同比!#D(!#E#FG& M;/01?:)*+I AK523105.098.962.779.362.6-0.2%-50%0%0408012019H119H220H120H221H1線上零售額規模規模同比!#D(!#E#FGL$ M;/01?:

6、)*+I AK523FGa&!FGaZbcde,g!?A32%9%105.00%62.618H118H219H119H220H120H2!#%(!#E#:)*+IJIM/01452321H1線上線下線27上%同比線下同比h_ij!BCDDEF!#$jk/06K5-11.3%-8.4%-35.5%-31.0%-29.4%-30.5%0.3%-9.6%-5.1%-40%-30%-20%-10%0%10%T1T2 -0.6%-1.7% T3下T4及以19H120H121H15.6%7.2%6.3%33.6%39.9%35.3%31.0%23.9%24.3%11.3%12.1%14.5%9.6%7.0

7、%7.7%3.2%3.4%4.4%2.5%4.3%4.4%02.64%1.01%1.19%0%20%40%60%80%100%&,:&$(:&$&:18251498212215965001,0001,5002,0003,00025132,50022740華北區東北區華東區中南區西南區西北區19H120H121H1zq&!FGW/gFU89!FK!#%&()*+,-./0HI#5.6%7.2%6.3%5%10.8%6%11.4%4%10.4%33.6%39.9%35.3%14.3%15.1%13.4%31.0%23.9%24.3%12.7%13.5%12.1%11.3%12.1%14.5%13.

8、0%11.7%10.6%9.6%7.0%7.7%12.7%10.5%10.5%3.4%4.4%14.1%16.7%20.2%3.2%2.10.7%8.7%11.7%5%2.4.4% 1.11.2%11.9%10.7%40%.6%4.3%1.1.%0%91%.1%0%10%20%30%40%50%60%70%80%90%100%&,:&0.$(:&0.$&:&0.&,:&$(:&$&:&;=499500-9991000-14991500-19992000-24992500-29993000-39994000-4999500034Ccd()0*K56+,QKKKB_a-g3_./012g3450-

9、56YE0%KKK656C)*W!#D(!#E#:)*+,m/014523z&!FGz)O/FUz-.!F5!#%&()*+,-./0HI#!(!#E#:)FG&IJ;S23AK5!#D(!#E#:)FG&IM;$(&(&!#+ $(,(&(&(&$($C034mp?A?#3_CB0JKJQ4RL)+W!-16-563478&1k+de,/.FGFU!F:!#%&()*+,-./0HI#!#,+#+#*+#*#*#&$%#$*#%$,nopq23(K+(K!(K(K&(#$&!#!,nopq23(K+(K!(K(K343_uKco6GCDKKEC34YCF&1.3%14.8%8.2%5.1%5

10、.1%78.9%74.0%14.7%11.0% 8.2%3.1%100%圓筒形扁桶型纖薄其他)*+,-)*)+.+/0123?19H120H121H1&FGMT/FUrs!F!#%&()*+,-./0HI#34oc0VKB4G3_7F8Bl%GHCI.056K80%80%75.7%60%60%40%40%20%20%0%0.5%1.6%4.8%3.7%2.6%2.8%3.9%1.8%1.8%0%92.0%93.9%90.6%100%圓筒形扁桶型纖薄其他)*+,-)*)+.+/013?19H120H121H1&k+Y/mk+k+!FL!#%&()*+,-./0HI#)*)+.+/0C3DE#$%

11、FGLMNOPQRSTUVQWXYZJJ3JJ3JJ3JJ3JJ3;=(K6.170.250.180.090.300.050.33-0.076.980.32+(K15.95-0.352.551.550.430.190.38-0.0219.321.38!(K53.18-0.131.841.411.18-0.080.52-0.0256.721.17(K14.29-2.730.130.080.68-0.090.13-0.0915.22-2.83YZ1.02-0.360.110.040.210.130.400.141.75-0.0490.61-3.324.813.172.810.211.77-0.06

12、100;(K1.64-0.200.090.020.85-0.340.39-0.152.97-0.68+(K8.84-1.995.073.902.35-1.210.89-0.5217.150.19!(K50.460.067.594.962.67-1.330.99-0.9061.712.79(K10.36-1.851.890.831.45-0.280.36-0.2514.06-1.55YZ2.71-0.880.08-0.070.870.370.45-0.184.10-0.7674.02-4.8514.729.658.18-2.793.09-2.00100.0019H120H1圓筒形21H119H1

13、20H1扁桶型21H119H120H1纖薄21H119H120H1其他21H117581704462743125277511213961321100097112871385291917488896865z&44/FU“z”T!D!#%&()*+,-./0HI#L0CMNOGPQLR0STU0vw3_./0VW0XIYZC|)*+,-)*)+.+/03?線下線上mk+&?SM*NOPDEB/0TUV;=;?&$%$&$&$xyz|$#%mk+&FGWzfl/B=J5#%&()*+,-./0HI#$#*&(#&$#,*#$#(%#%#,%,#&*(#(*#%*+#(&+#&!#*#$#+$#(&*

14、#*#=$(:&;&,+(,$($,&(&,$+($,!#E#:),m/01pqBC3機型品牌上市月度21H1市占21H1均價F5021-YJ2華凌20.0321.12%619EC5001-HC3海爾20.079.71%631EC5001-PD3(U1)海爾20.095.41%1017EC5001-B1海爾20.094.70%858F5021-JA1(HEY)美的20.024.64%932F5020-YP1S(H)美的21.014.08%986!#E#:)IJ;|&%&,($(!(&(&$(&(&!(&($(;=;&,:&$(:&$&:&!#D(!#E#$:)S23!#E#:),m/01pqB

15、C3!#$=;$+($,&+(&, (,$($,+(+,mk+&FGKz/FU”g/gK=J5#%&()*+,-./0HI#124338961,00050001,5002,0002,5005,0004,5004,0003,5003,000線上線下!#D(!#E#$:) S2319H120H121H1!#E#IM:)UVWX2YZFEFYFEF/_E!5Dab5cdFefghDiFDKi5K9J_b5DE!/kka_l5cdFemnDiD:JiDJJL5o5D!oJpqrFiDFFDi5J:o5D!JtpcEuerFLiDK9iJ999t5D!EJvwxFLiDKJiKKD/_E!5Dab5cd

16、FefghFiD5JiJ95J/_/5DD5!abJcdFefghDiDJiFJ9KD_yE!5DEy-ikiz|FLiDLDi9LK_5D!tuJF!JDvFLiFDi5KK!#E#:),m/01pqBC3!(#+(#(*#*#$)#$+#=;$+($,&+(&, (,$($,+(+,k+&FUe5=J5#%&()*+,-./0HI#I/g!(!#E#$:)IM-cd145機型品牌銷額占比EWH-60HGCA.O.史密斯37.40%EWH-60HGA.O.史密斯34.14%CEWH-60PBA.O.史密斯13.30%EWH-60HGPA.O.史密斯5.51%EWH-60HGAA.O.史密斯4

17、.68%CEC6005- LPLS3L(U1)卡薩帝1.94%CFDS6032COLMO1.89%!#E#IM:)!#E#:),m/01pqBC3+)#*&*#*(#)+#*=;$+($,&+(&, (,$($,+(+,99.70%95.40%0.19%1.89%2.34%2020H12021H1A.O.史密斯 COLMO萬和卡薩帝其他品牌-26-9:;&!,./FUz#$!:!#%&()*+,-./0HI#1h2h_2ma0bcdeZfgh8ijkc0_20lmhmn0no;pbcqf12rst u0vwcYxyMGzc|qfvgbcTh|0rst:U0784G34gbfjrst%CzZ3_

18、5603_2e“bcgCaZC0:!#D(!#E#:),.-/0145230%10%20%30%40%19H119H220H120H221H1線上-語音控制 線下-語音控制線上-WiFi控制 線下-WiFi控制!#E#:)-SIJIM51.171.210.970.991.201.151.101.051.000.950.90控制語音WiFi控制線上線下abBdefghijklkmnNOABopqAB%&()&%*+,-/&./012!de0h30:G(DBF02fi745BlC|0wCZ124C!$&*.k5FG&:)gd1IJ4523$#()?&%$!$!)%)(7$C8$9DEFGHI&$(

19、%)$%(J&78$&93KJ?&%$)$&(&%)!78)$#9DFFL=%?&%$#$)#()7$C8$EFGHI&%$%$!%(J#7*$C8$EFGHI&%$%$!(&%*!345&89g/:;?!L!#%&()*+,-./0HI#+,-./01&%304&%35678$)9M7)?&%$!$glmnFG&:)gd1IJ4523(#(#!(#(#$ (#(/01?ABCEFJ02CD!#$%#/01?)*+I AK52334.743.035.955.252.5-25%0%25%50%020406019H119H220H120H221H1線上零售額規模規模同比!#D(!#E#FGL$ J

20、;/01?)*+I AK523FU&3VWX/F_N+=!JK!#%&()*+,-./01;34#JKJKL23_56*abGHIMNO0JQL56-cdfgQVLW#hi19.618.73.716.860%30%0%-30%-60%-90%120%-14.0%90%010203019.0119.0219.0319.0419.0519.0619.0719.0819.0919.1019.1119.1220.0120.0220.0320.0420.0520.0620.0720.0820.0920.1020.1120.1221.0121.0221.0321.0421.0521.06線上零售額規模規模

21、同比!#D(!#E#FG& IM;/01?)*+ AK523118.7115.472.899.283.014.0%-80%-40%0%40%0408012016019H119H220H120H221H1線上零售額規模規模同比!#D(!#E#FGL$ IM;?A23%30%27%37%45%46%52%77%70%73%63%55%54%48%18H118H219H119H220H120H221H1#%&()*+,-./012=1;34#線上線下35.340.034.743.035.955.252.5127.5128.1118.7115.472.899.283.0111%-2%3%14%18H1

22、18H219H119H220H120H221H1!#%(!#E#)*+IJIM/014523線上線下線上同比線下同比mij!BCDDEF$#(,md1BCxK5!E#|FEFY9DDDFiL5DDD!5LLLFiKDDD!KLLLF9iJ5DD!JLLLFDiKJDDD!JKLL:i:5DD!LLLFi:DDD!KLL9iKF5DD!FLLL:iKFKLL!Ki95ABCWQVQJKQJQQ#QQ%JKJ#J%KQuK#%Q%KJQK#UB_Q%JQQJV!#E#)IM,;jk/01K5zq&FUgLs/FGhmkkMFU1G.!J:!#%&()*+,-./0HI#0%10%20%30%40%

23、50%60%70%80%90%100%21H120H119H121H120H119H1線下線上1499-1500-19992000-24992500-29993000-34993500-39994000-49995000-5999600034Ccd()G56QKKB_G3_-_0KKKB4HCABCY4!#D(!#E#)*+,m/014523z&(!z-./Fz|NO!J!#%&()*+,-./0HI#!#D(!#E#)FG&IJ;S23AK5!#D(!#E#)FG&IM;:i0QuB_CL”!#D(!#E#)IJ;,nopq23!#D(!#E#)IM;&+K&!&!K&$K&$K&*K&+K

24、&!K&!K (#=E.(#*$(#$#+(#+*(#$(#,$*#!&+#%!$#(#+!$#%#%E.&!#+-c45BC$&:&$(:&,:-c45BC$&:&$(:&,:&+VW&/zi/gj1hK9=J5#%&()*+,-./0HI#5.5%7.6%9.4% 0.0%0.2%27.5%31.7%43.4%5.9%4.4%4.6%18.0%15.9%18.3%6.8%14.6%5.3%28.3%35.4%29.5%17.5%1.1%13.2%11.0%14.2%15.6%13.0%42.3%8.6%4.0%25.8%5.8%8.8%14.5%4.8%7.9%0.3%1.3%2.6%9.

25、7%8.1%11.6%6.9%7.0%8.5%6.4%19H120H121H119H120H121H1線上線下14 99-25 00-29 9915 00-19 9930 00-34 9920 00-24 9935 00-39 99!#$JL$#N/*m/01pqBC3$(#(&,#,-c45BC$&:&$(:&,:&*-c45BC$&:&$(:&,:&+eVW&FG/?k0lF#%&()*+,-./0HI#47/35UVWX,0FLEFYDEFYFEFYbq!FEy-rFJiLKiKiLldb!FJq/D5FJDi:Fi9i5bqJD!JrF9DiDiFildb!F9q/D5F9Di5FiF

26、Fi9q!F9_K-o_F9DiDiLFi5bqJF!F99cFpedFmnF9DiDDi9Fi5bq5!FJdpbmnFJDiDFiFFi5bq!FdpbmnFDiDFiDFiKbq5!J95pFJvFJFiFiFFiFbq5!FJybmnFJDiDDiDiL!#E#IJ)2.0%2.2%10.7%9.0%11.0%2.4%20.3%30.9% 0.0%0.3%0.3%30.2%18.2%7.2%12.1%7.8%8.4%2.6%6.8%5.7%11.4%11.7%8.5%8.3%8.7%8.9%15.0%14.0%19.7%7.5%5.2%7.8%13.6%12.5%9.0%14.0%18

27、.5%13.2%21.1%22.4%26.9%17.6%18.1%22.8%1.2%27.6%16.6%11.9%19H120H121H119H120H121H1線上線下30 00-34 9914 99-35 00-39 9915 00-19 9940 00-49 9920 00-24 9950 00-59 9925 00-29 9960 00+!#$JL$#/*m/01pqBC3+VW&Zbm589/nz|opqrsK=J5#%&()*+,-./0HI#6.6%5.7%38.1%23.3%3.9%4.4%7.1%0.4%18.9%29.2%2.8%3.6%13.3%13.8%9.0%13.7

28、%10.1%5.6%5.3%7.9%8.7%7.2%23.9%5.2%5.1%16.4%12.6%8.9%22.8%5.2%8.8%24.8%11.7%13.6%9.2%2.7%5.4%14.9%12.6%13.5%17.7%4.4%5.7%42.5%34.0%38.5%19H120H121H119H120H121H1線上線下14 99-25 00-29 9915 00-19 9930 00-34 9920 00-24 9935 00-39 99!#$JL$#/*m/01 pqBC3!#D(!#E#)#/*IJ;b,-cSBC($(!(&(&$(&,:&,:$(:&$(:$&:VW=|9t&v

29、TWwEI.xy!5D!#%&()*+,-./0HI#56.5%8.4%14.2%20.8%非WiFi非零冷水非WiFi零冷水WiFi非零冷水WiFi+零冷水19H120H121H126.5%0.2%2.3%非冷凝非零冷水非冷凝零冷水冷凝非零冷水冷凝+零冷水19H120H121H171.0%62.8%32.8%1.5%3.0%16L非零冷水16L零冷水16L非零冷水16L+零冷水19H120H121H166.2%14.0%4.3%15.6%非增壓非零冷水非增壓零冷水增壓非零冷水增壓+零冷水19H120H121H1!#D(!#$E#)IJ/*,;/0145BC54.4%19.3%8.7%17.6

30、%非WiFi非零冷水非WiFi零冷水WiFi非零冷水WiFi+零冷水19H120H121H164.2%35.7%0.1%0.0021%非冷凝非零冷水非冷凝零冷水冷凝非零冷水冷凝+零冷水19H120H121H170.6%26.7%0.6%2.0%16L非零冷水16L零冷水16L非零冷水16L+零冷水19H120H121H157.4%24.6%4.5%13.4%非增壓非零冷水非增壓零冷水增壓非零冷水增壓+零冷水19H120H121H1!#D(!#$E#)IM/*,;h6“0343_avw7!”0YxyM!#D(!#E#)Y;d1!#D(!#E#)Y;m/01pqBC25 00-29 9930 00

31、-34 9960 00+VW&1GL/FGnor/FUY|!5!#%&()*+,-./0HI#9.8%15.5%17.6%20.9%15.8%7.6%8.0%1.3%26.2%19.3%33.4%19.9% 5.3%4.5%0.3%40.0%24.9%12.0%5.4%22.3%29.8%6.0%2.4%15.8%10.8%5.8%10.0%3.2%8.5%4.1%8.3%7.5%5.2%11.7%9.2%4.7%9.2%17.2%17.6%3.8%16.4%20.6%26.8%26.2%19H120H121H119H120H121H1線上線下14 99-35 00-39 9915 00-19 9940 00-49 9920 00-24 9950 00-59 9925 00-