1、PAGE PAGE 4Unit 5 Lesson 29 How to Push a Product 階段環(huán)節(jié)教學(xué)過(guò)程教師活動(dòng)學(xué)生活動(dòng)第一階段預(yù)學(xué)案第二階段教學(xué)案第三階段檢測(cè)案目標(biāo)導(dǎo)航學(xué)習(xí)目標(biāo)1.掌握重點(diǎn)單詞create, customer, already, similar, offer, shine, succeed2.掌握重點(diǎn)短語(yǔ)push a product, stand out, catch ones eye, have an interest in3.重點(diǎn)句型There is a push-pin holding up this piece of paper.向?qū)W生明確目標(biāo)明確這節(jié)課該

2、干什么自主預(yù)習(xí)掌握本課單詞和短語(yǔ)的讀法，并能了解文章大意。自學(xué)預(yù)習(xí)自測(cè)預(yù)習(xí)反饋：(3-5mins)合作探究：(5-7mins )交流展示：(2-3mins )精講點(diǎn)撥：(10-12mins )達(dá)標(biāo)測(cè)試：(8-10min )鞏固提升教學(xué)反思.英漢互譯。1. 戰(zhàn)斗，戰(zhàn)役_2.創(chuàng)作，創(chuàng)造_3.廣告_4.顧客，主顧，客戶(hù)_5.已經(jīng)_6.相像的，相仿的，類(lèi)似的_ 7. 樣品，樣本_8.提供，供給_9.發(fā)光，反射_10.質(zhì)量，品質(zhì)_11.當(dāng)然，確信無(wú)疑_12.成功，做成_重點(diǎn)短語(yǔ)。1.顯眼_2.吸引某人注意_3. 對(duì)感興趣_4. 推廣某人的產(chǎn)品_5.成功做成某事_6. 在某方面獲得成功_重點(diǎn)句型。記住，要

3、使你的產(chǎn)品引人注目。Remember, you need to make your product _ _. 2. 想辦法吸引大家的目光。 Find ways to _ _ _. 3. 來(lái)貿(mào)易展覽的人們已經(jīng)對(duì)類(lèi)似的產(chǎn)品有了興趣。People coming to trade shows already _ _ _ _ similar products. 4.提供樣品和優(yōu)惠的條件來(lái)推廣你的產(chǎn)品_ _ _ using samples and good deals. 5. 提供樣品和優(yōu)惠條件會(huì)使你獲得更多的顧客。_ _ and deals will get you more customers. 6.

4、 擁有優(yōu)質(zhì)的產(chǎn)品和完美的廣告，你肯定會(huì)獲得成功。_ _ _ _ product and excellent advertising, you will surely succeed.檢查單詞及詞組的讀法并校正。（2-3min）. Read the lesson and write true (T) or false (F).1. Making your product is just half the battle.2. There are only three ways to push a product.3. Customers learn the advantages of a prod

5、uct by using it.4. Only excellent advertising can help you succeed. 探究一、1. Remember, you need to make your product stand out. 記住，要使你的產(chǎn)品引人注目。 stand out意思是“引人注目；顯眼”。例如： They were all pretty, but she _ _ among them.交流展示：精講點(diǎn)撥：探究二、2. Find ways to catch their eye. 想辦法吸引大家的目光。catch ones eye意思是“引人注目；吸引某人注意；

6、吸引的目光”，同義詞組為：draw ones attention (to)例如：Can you _ _ _ _?你能吸引那個(gè)女孩的目光嗎？交流展示：精講點(diǎn)撥：探究三、3. People coming to trade shows already have an interest in similar products. 來(lái)貿(mào)易展覽的人們已經(jīng)對(duì)類(lèi)似的產(chǎn)品有了興趣。have an interest in意思是“對(duì)感興趣”。例如：We all _ _ _ _ playing chess.探究四、4. Push your product using samples and good deals. 提供

7、樣品和優(yōu)惠的條件來(lái)推廣你的產(chǎn)品。push ones product意思是“推廣某人的產(chǎn)品”。例如：Itll cost us a lot to push your product._花費(fèi)了我們很多精力.using samples and good deals是現(xiàn)在分詞短語(yǔ)，在句中作方式狀語(yǔ)，表示“以樣品和提供優(yōu)惠條件的方式”。例如：We can reach the apples on the tree using this ladder. 精講點(diǎn)撥：1.Offering samples and deals will get you more customers. 提供樣品和優(yōu)惠條件會(huì)使你獲得更多

8、的顧客。offer此處是動(dòng)詞，意思是“提供”。例如：He offered me a glass of wine.offer還可以表示“愿意；試圖(做某事)”。例如：They offered to help me.根據(jù)漢語(yǔ)意思完成句子。1. 和其他那些人比起來(lái)，她的才能很突出。Her talents _ in comparison with the others. 2. 那個(gè)廣告吸引了我的注意。 The advertisement _.3. 他們對(duì)于創(chuàng)造利潤(rùn)有著共同的興趣。They _ making a profit.4. 我們正在設(shè)法推出一款新的產(chǎn)品。 We are trying to _.5. 我們有些重要的東西可以提供。We have something important to _. 6. 唯有這樣做，試驗(yàn)才