1、M4Unit 1 Advertising 主備：陳碧霞 審核：第二小組 單元知識清單I詞形變化。41. advertising (n.) _(n.) _(v.)2. persuade (v.) _ (n.) _(adj.) 3. skilful (adj.) _(n.) _ (adj.)4. innocent (adj.) _ (n.)5. fool (n.) _ (adj.)6. cure (n&v) _ (adj.) _( adj.反)7. pleased (adj.) _(v.) _ (adj.) _ (adj.) _(n.) 8. benefit (n&v) _ (adj.)9. pr

2、omote (v.) _ (n.)10. intelligence (n) _ (adj.)11. slave (n) _ (n)12. comprehension (n.) _ (v.) _(adj.)13. recommend (v.) _(n.)14. young (adj.) _(n.) _ (adj.)15. determine (v.) _(adj.) _ (n.)16. analysis (n.) _ (v) _(adj.)17. react (v.) _(n.)18. personally (adv.) _ (adj.) _ (n.)19 shock(n&v) _(adj.)

3、_(adj.)20. consult (v.) _ (n.)21.designer (n.) _(v.) _(adj.)22. latest (adj.) latter (n.) _ later (adj.) _23. mental(adj.) _(adv.)II譯出下列短語。1.旨在，目的是 _ 2.雖然，即便 _3.口臭 _ 4.上.的當，受.的騙 _ 5.欺騙，捉弄 _ 6.死于. _7.愚弄某人做 _ 8.服務大眾 _9.過更好的生活 _ 10.教我們如何過健康的生活 _11 記住明確的目標 _12.使用不同的媒介 _13.提前 _14.以某種方式 _15.收集這種信息 _16.主要取

4、決于 _ 18.對.造成巨大的傷害 _19.阻止年輕人吸煙 _20.說服某人不做某事 _21.戒煙 _22.對我身心健康有好處 _23.吸引觀眾 _24.hold ones breath _ out of breath/breathless _ take a breath _25.be pleased/content/happy with _26.be beneficial to _ be of benefit to _ benefit from _ for the benefit of _27.consult sb. about sth. _ consult a dictionary _28

5、.be designed/meant/intended for _e out/ be published _31.in all aspects _32.cheat sb of _33.cure sb. of sth. _ There is no cure for _34. be a slave to _35. bargain with sb. about _ Its a real bargain. _36. be a target for _ be targeted at _三高頻單詞，詞組的用法和搭配1persuade （全程方案P.65）2. aim （全程方案P.66）3promote

6、（全程方案P.66）4recommend （全程方案P.67）5determine （全程方案P.67）6appeal （全程方案P.67）7urge （全程方案P.67）8be meant to do sth. （全程方案P.68）9deal with （全程方案P.68） 10get sth. across (to sb )（全程方案P.69）4 重要句子1 Not all ads play tricks on us, though. 但并非所有的廣告都跟我們玩花招。2 When it comes to advertisements, we must all use our intelli

7、gence and not be a slave to them. 談及廣告，我們都必須運用自己的智慧，不要做廣告的奴隸。3 It is time to decide what you want the audience to know or think about it. 是時候決定你想要你的觀眾了解或思考什么了。4 Our main aim is to discourage young people from smoking. 我們的主要目標是阻止年輕人吸煙。5 If we can convince young people not to start, they might then ur

8、ge their parents and other people to give up smoking, too. 如果我們能說服年輕人不要開始，他們也許回督促他們的父母或其他人戒煙。6 Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. 許多人認為吸煙很酷，很享受，但他們沒有充分意識到煙對他們身體造成的傷害。單元知識綜合練習一、根據句意及中文提示寫出所缺單詞的完全形式1. Sometimes

9、customers can b_ from some advertisements.2. The company is p_ their new products by advertising on television.3. Before going on a diet, youd better c your doctor.4. At 20, Steve left his hometown, d not to return without realizing his dream.5. The doctor tried his best to c_ the old man of lung ca

10、ncer.6. It is a new latest book. Our teacher recommends that I p_ a copy to read.7. His deeds (使震驚) her out of making friends with him.8. If you have any questions, a_ to your teachers for help without hesitation.9 .How did you _(勸服) him into giving up smoking? Its amazing!10. I would rather fail th

11、an _(作弊) in the examination.二、選詞填空in advance urgeto discourage fromfall for appeal to get across deal with benefit from play tricks on make comments on determine to do be meant to1. We _ him to help us, but he turned us down.2. I found it difficult to _ his American jokes _ to an English audience.3.

12、 If we can convince young people not to start, they might then_ their parents and other people _ give up smoking, too. 4. In order to determine your audience, you will need to do a little research and analysis _.5. Our main aim is to _ young people _ smoking.6. No one can predict what will happen in

13、 your life so life _ always _ be unpredictable.7. If you tell him that itll make him a lot of money, hes bound to _ the idea.8. Famous experts are often invited to CCTV to_ the situations in Iraq.9. In order to handle the problem he had to _ all kinds of people.10. Its a tradition to _ people on Apr

14、il 1st三、句型轉換1. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country.China began a nationwide public service advertising campaign in 1996, _ _various types of PSAs have _ _ _ around the country.2. Unlike a single a

15、dvertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. An ad campaign is a planned programme of advertisements _ _ various kinds of ads to reach a certain audience, _ _ _ _ a single advertisement.3. It is important to always try

16、to appeal to the audience in order to get them to react in a certain way. _ is important _ _ you should try to _ the audience to _them _ in _ way.4. There are lots of different ways to get your message across to the audience when you are putting together an ad campaign._ _ an ad campaign, you should

17、 _ different ways to make the audience _ your message.5. We are so used to them that we often do not even realize how many we see and hear in a day.We are _ used to them _ realize how many we see and hear in a day._ _ to them _ _ that we are often not _ _ how many we see and hear in a day.四、單項選擇1. M

18、ary！Why are you so happy？ I bought a dress for only 10 dollars in a sale; it was a real _.A. exchangeB. bargainC. trade D. business2. T is a free site, where visitors can not just _ almost all kinds of products but open their own online shops.A. purchase B. aim C. promote D. bargain3. Teachers recom

19、mend parents their children under 12 to ride bicycles to school for safety.A. not allow B. do not allow C. mustnt allow D. couldnt allow4. That fashions differ from country to country may reflect the culture difference from one _. A. trickB. mottoC. aspect D. slogan5. _ that the government can lead

20、them out of the financial crisis, people are optimistic（樂觀）about the future of the country.A. Convincing B. Convinced C. To convince D. Having convinced6. One Friday, we were packing to leave for a weekend away _ my daughter heard cries for help.A. afterB. while C. since D. when7. They _ him to prep

21、are for the coming exam, but he spent all day playing computer games.A. persuadedB. urgedC. suggested D. made8. As a teacher, we should try to _ it _ to our students how helpful a correct learning method is . A. get; about B. get; away C. get: across D. get: off9. Learn a lesson from it and never _

22、such trick again! A. fall down B. fall for C. fall off D. fall to10. A clean environment can help the city bid for the Olympics, which in turn will _ its economic development. A. prohibit B. prove C. promise D. promote11. Two years ago I didnt know what to _ the new equipment and now I have learned how to _ it.A. do with; deal with B. do with; deal with C. deal with; deal with D. do with; do with12. Many pupils cant make full use of their time, _they