1、英語應用文寫作多媒體課件common errors in business writing1. writing in the passive voice 90% of your writing should be in the active voice. When you send the bad news and not blame the reader ,you can write in passive voice.e.g. The data that you presented was misinterpreted.英語應用文寫作多媒體課件2. Grammer mistakes1) 主謂

2、一致 e.g. it have2）動詞原形不能直接放在句首做主語 e.g. Fall asleep is harder and harder. Falling asleeping is harder and harder.3）某些代詞做主語，謂語動詞和相應的名詞形式應該是單數。anyone，anybody，everyone，everybodye.g. Everyone had their homework done.(wrong) Everyone had his/her homework done.4) 詞性錯誤 e.g. choose /choice select/selection英語應

3、用文寫作多媒體課件3. wrong sentences1) 平行結構。e.g. To say is one thing, doing is another. (wrong) To say is one thing, to do is another.2）不完整句子。e.g. Equipped with our latest developed . Because the department could not pay for the new computer.英語應用文寫作多媒體課件4. wrong puctuation1) 正確使用和書寫標點符號2）在商務英語寫作中，除了營銷宣傳文檔中使用

4、感嘆號，其余基本不用。英語應用文寫作多媒體課件Note1. 審題構思寫作。2. 信息點齊全。3. 固定句型會背會用4. 字數。英語應用文寫作多媒體課件英語應用文寫作多媒體課件商品廣告商品廣告(Commodity Advertisement)(Commodity Advertisement)1 1 常用的詞語及句型常用的詞語及句型attractive design 款式新穎款式新穎with a long-standing reputation 久負盛名久負盛名exquisite and durable 精美耐用精美耐用goods genuine and price reasonable 貨真價實

5、貨真價實 unparalleled both in beauty and in art 制作精良，外觀華美，無與倫比制作精良，外觀華美，無與倫比the world famous brand 世界著名品牌世界著名品牌 image 形象形象 Thechoiceisyours,Thehonorisours.英語應用文寫作多媒體課件Please do not leave it too late. 事不宜遲。More choices, more enjoyment.語意雙關的使用：語意雙關的使用：A deal with us means a good deal to you. 譯文：和我們做買賣意味著您

6、做了一筆好買賣。 該句的妙處在于很好地利用了句中deal的三種含義，“做買賣”、“一筆好買賣”和“許多”。a good deal構成一個絕妙的雙關。英語應用文寫作多媒體課件一般疑問句一般疑問句通常用在廣告的前面。通常用在廣告的前面。例1Haveyoueverdreamedofascendingthestepsofagreattemplebuilttothegods?（旅行社廣告）您是否夢想過登上為眾神修建的宏偉廟宇的臺階？例2Canatired,overworkedvoicecommand attentioninclass?一個疲憊、過勞的聲音能吸引全班的注意力嗎？英語應用文寫作多媒體課件 疑

7、問句容易激起人們的反應，特別是廣告標題或疑問句容易激起人們的反應，特別是廣告標題或正文的開頭使用疑問句，能激發讀者的好奇心理，正文的開頭使用疑問句，能激發讀者的好奇心理，增加他們的閱讀興趣。如下列一則黃油廣告：增加他們的閱讀興趣。如下列一則黃油廣告： Whats so special about Lurpark Danisb butter? Well, can you remember what butter used to taste like-real fresh from house butter? Do you remember how you used to enjoy it whe

8、n you were young? Today, the taste of Lurpark bring it all back to you thats why its so special. 這則廣告多次使用疑問句，從第一句這則廣告多次使用疑問句，從第一句“黃油的特黃油的特點是什么？點是什么？”入手，一環扣一環，抓住讀者的心入手，一環扣一環，抓住讀者的心理，突出了這種黃油的特點。如用陳述句則平淡理，突出了這種黃油的特點。如用陳述句則平淡無奇。這種使用疑問句，抓住讀者注意力的廣告無奇。這種使用疑問句，抓住讀者注意力的廣告彼彼皆是。彼彼皆是。英語應用文寫作多媒體課件 比較級比較級 比較級在廣告中

9、用得非常多，這是由于英比較級在廣告中用得非常多，這是由于英語廣告中有大量的形容詞和副詞做修飾語的緣故語廣告中有大量的形容詞和副詞做修飾語的緣故。 例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. Thats one reason why IBM developed P60/D. 60MHz 64-bi

10、t Pentium Chip computers so fast, so powerful, it makes todays conventional computers like they are moving at a snails space. 例2 These days succeeding in business means getting more competitive and making tougher decisions. 英語應用文寫作多媒體課件2 2 實例實例 例例: Now, GE Delivers Ice and Cold Water Right to Your D

11、oor General Electric presents the worlds first refrigerator with a custom dispenser on the door. Both ice and coldwater at a touch . Push the cradle marked “Ice” bucket. Push the other one and you get a cold drink of water. You can use both dispensers at the same time. All without opening a door. An

12、d General Electric has some other surprises for you.英語應用文寫作多媒體課件 Like a convertible seven-day meat keep that keeps unfrozen fresh and ready to cook for an entire week. Or just a flip of a lever and you can use it for more vegetable storage. Slide-out tempered-glass shelves are easy to clean and spil

13、ls dont drop through. A no-frost system that keeps everything, including the freezer, completely frostless. GE also gives you an automatic ice maker that feeds cubes to the dispenser in the door. And theres a big storage 英語應用文寫作多媒體課件 bin that keeps a party supply of ice an hand. There are seven whee

14、ls- so you can roll the refrigerator out and clean behind it. All that plus 23.5 cubic feet of cool in the refrigerator. Go where GE is sold and see them all. You will seldom need service on GE refrigerator, but its nice to know we are nearby. Progress is our important product.英語應用文寫作多媒體課件解析：解析： 這則美

15、國通用電氣公司為其冰箱所這則美國通用電氣公司為其冰箱所作的廣告使用了第二人稱作的廣告使用了第二人稱you,you,使人們覺得使人們覺得格外親切。廣告在介紹了產品的各種獨特格外親切。廣告在介紹了產品的各種獨特功能后，談到了售后服務，采用了以功能后，談到了售后服務，采用了以butbut連接的并列句，既強調了產品的質量連接的并列句，既強調了產品的質量（seldom need service），又說明了產品），又說明了產品售后服務的周到（售后服務的周到（we are nearby）。其口）。其口號號Progress is our important product富有富有新意，新意，progress和

16、和product在拼寫和讀音方在拼寫和讀音方面的類同之處也給廣告增加了色彩。面的類同之處也給廣告增加了色彩。英語應用文寫作多媒體課件custom dispenser: : 專制的分配器專制的分配器cradle: : 支架，托架，搖架支架，托架，搖架cubes: : 冰塊冰塊convertible seven-day meat keep: 可隨可隨時取用的七天肉食儲存時取用的七天肉食儲存flip of a lever: : 一拉手柄一拉手柄slide-out tempered-glass shelves: : 外拉外拉式強化玻璃架式強化玻璃架no-frost system: : 除霜系統除霜系統

17、party supply of ice: : 接連供應冰塊接連供應冰塊need service: : 需要服務，需要維修需要服務，需要維修英語應用文寫作多媒體課件3 同步同步練習練習：Write an advertisement for the fan according to the information given. 臺式電風扇臺式電風扇 最新的遙控和程控設計最新的遙控和程控設計 勝美牌系列電風扇裝備有最新的集成電勝美牌系列電風扇裝備有最新的集成電路路AS9201AS9201，它是最先進的程控設計。，它是最先進的程控設計。 勝美牌電風扇提供勝美牌電風扇提供3 3種風速選擇。勝美牌種風速選

18、擇。勝美牌電風扇在你午休時給你陣陣自然涼風。在你電風扇在你午休時給你陣陣自然涼風。在你瞌睡時，勝美牌電風扇給你微風助你入睡，瞌睡時，勝美牌電風扇給你微風助你入睡，在你設定的時刻自動停止。在你設定的時刻自動停止。英語應用文寫作多媒體課件 有有1515種時間和速度選擇。時間從半小種時間和速度選擇。時間從半小時到七個半小時不等。時到七個半小時不等。規格規格額定電流：額定電流：220220伏交流電伏交流電5050赫茲赫茲用電量：用電量：4646瓦瓦重量：重量：6 6公斤公斤制造商：深圳先科機電公司制造商：深圳先科機電公司地址：中國深圳八卦東四路地址：中國深圳八卦東四路 電話：電話： 226445322

19、64453英語應用文寫作多媒體課件參考答案參考答案： TABLE FLOOR ELECTRIC FAN With remote controller and program controller Shengmei Brand series fans are equipped with our latest developed integrated circuit-AS9201, which is made with the most advanced program and the latest formula in the industry. Shengmei Electric Fan pr

20、ovides you with moderate wind with up to three kinds of wind speed selections.英語應用文寫作多媒體課件 Shengmei Electric Fan also provides you with the rhythmic wind once you have a short rest in the day reminding you of the natures breeze. When you feel sleepy, Shengmei Electric Fan will blow a soft and comfor

21、table wind to help you go to sleep. The wind will decrease gradually before it stops automatically at the time you set. You will have 15 selections of time setting and wind speed. The time selections vary from 0.5 hour to 7.5 hours as you want it to be.英語應用文寫作多媒體課件Main specificationsRated Voltage: 2

22、20 volts AC.50hzPower: 46 WattWeight: 6 kgManufacturer: Shenzhen Advanced Science Machinery & Electronics Corp.Address: East of Bagua 4 Road Shenzhen China Tel:2264453英語應用文寫作多媒體課件Task 1 Suppose you are Frank Harton who has three years experience in the field of retail sales. Now you would like t

23、o apply for a position as a senior retail sales representitive with Daily Youth Sports Product Co.,Ltd. Write an application letter in no less than 350 words.英語應用文寫作多媒體課件Task 2Suppose you are Michael Smiths manager at XYZ Engineering.But now you are going to retire and so you recommend Michael Smith who is a mechanical engineer and has been working for XYZ for ten years to take the place of you.Write a recommendation letter in no less than 350 words.英語應用文寫作多媒體課件Note1.商務信函中的平等協商e.g. I will be grateful if you give me an opportunity.(有強迫對方必須要給的意思，有命令的意味) I would be grateful if you give m