1、電子商務(wù)英語(yǔ)電子商務(wù)英語(yǔ)課件課件制作人：張海波制作人：張海波回目錄Objective88 Passage A Activities On Passage A Basic E-commerce Writing& Related Reading88 Passage B Activities On Passage B: Work online ContentsUnit 3Unit 3回目錄學(xué)學(xué)習(xí)習(xí)目目標(biāo)標(biāo)Objective: In this unit, you will learn: The issues need to know in the application of E-Commer

2、ce The B2C application flow model Benefits and losses occurred in the application of E-commerce Basic E-commerce English Writing Focus: Use E-commerce wisely and take advantage of it . Nodus: How to avoid the negative effect brought by E-commerce 回目錄The Social Effect Caused By Electronic CommercePas

3、sage A參考譯文注釋與翻譯板電子商務(wù)往往通過(guò)網(wǎng)絡(luò)把企業(yè)與顧客，雇員，供應(yīng)商和分銷(xiāo)商直接聯(lián)系起來(lái)，并電子商務(wù)往往通過(guò)網(wǎng)絡(luò)把企業(yè)與顧客，雇員，供應(yīng)商和分銷(xiāo)商直接聯(lián)系起來(lái)，并籍此獲得市場(chǎng)先機(jī)，擴(kuò)大顧客和供應(yīng)商群體，提高效率并減少開(kāi)支。籍此獲得市場(chǎng)先機(jī)，擴(kuò)大顧客和供應(yīng)商群體，提高效率并減少開(kāi)支。 44注解：注解：電子商務(wù)將傳統(tǒng)的商務(wù)流程電子化、數(shù)字化，一方面以電子流代替了電子商務(wù)將傳統(tǒng)的商務(wù)流程電子化、數(shù)字化，一方面以電子流代替了實(shí)物流，可以大量實(shí)物流，可以大量 減少人力、物力，降低了成本；另一方面突破了時(shí)間和空間減少人力、物力，降低了成本；另一方面突破了時(shí)間和空間的限制，使得交易活動(dòng)可以在的限制

4、，使得交易活動(dòng)可以在 任何時(shí)間、任何地點(diǎn)進(jìn)行，從而大大提高了效率。任何時(shí)間、任何地點(diǎn)進(jìn)行，從而大大提高了效率。 An e-commerce connects critical business systems directly to customers, employees, suppliers, and distributors via the Web to improve time to market, access a broader base of customers and suppliers, improve efficiency, and reduce costs. To ach

5、ieve these benefits, existing businesses must transform their traditional business processes with e-commerce applications. New businesses, sometimes called “NetGens,” can adopt e-commerce applications from the beginning to achieve the same benefits. To allow e-commerce to reap the desired benefits,

6、e-commerce applications must meet some fundamental requirements; they must be: NetGens (short for Network Generation), implying that they were the new, network-based generation of software 網(wǎng)絡(luò)情報(bào)網(wǎng)絡(luò)情報(bào)to obtain 12為了使電子商務(wù)獲取這些所祈望的利益，電子商務(wù)的應(yīng)用必須滿足一些最基本的要求。為了使電子商務(wù)獲取這些所祈望的利益，電子商務(wù)的應(yīng)用必須滿足一些最基本的要求。44注解：注解：以一個(gè)簡(jiǎn)單的定

7、單交易為例，其中包括了定單內(nèi)容的傳遞和對(duì)定單的處理。前者屬于數(shù)據(jù)交換，后者屬以一個(gè)簡(jiǎn)單的定單交易為例，其中包括了定單內(nèi)容的傳遞和對(duì)定單的處理。前者屬于數(shù)據(jù)交換，后者屬于流程交易。當(dāng)買(mǎi)方企業(yè)把定單用基于于流程交易。當(dāng)買(mǎi)方企業(yè)把定單用基于XML的格式傳給了其供應(yīng)商，那么它們之間就完成了定單的數(shù)據(jù)交換。接的格式傳給了其供應(yīng)商，那么它們之間就完成了定單的數(shù)據(jù)交換。接下來(lái)，買(mǎi)方企業(yè)和供應(yīng)商之間對(duì)定單的應(yīng)答過(guò)程構(gòu)成了定單的流程交易。如果供應(yīng)商對(duì)定單的處理流程跟買(mǎi)方企下來(lái)，買(mǎi)方企業(yè)和供應(yīng)商之間對(duì)定單的應(yīng)答過(guò)程構(gòu)成了定單的流程交易。如果供應(yīng)商對(duì)定單的處理流程跟買(mǎi)方企業(yè)的一樣，那么流程對(duì)話完成，交易實(shí)現(xiàn)。然而，

8、事實(shí)上，大部分企業(yè)間的流程規(guī)定是不一樣的。如果供應(yīng)商系業(yè)的一樣，那么流程對(duì)話完成，交易實(shí)現(xiàn)。然而，事實(shí)上，大部分企業(yè)間的流程規(guī)定是不一樣的。如果供應(yīng)商系統(tǒng)中約定一段時(shí)間內(nèi)的不回復(fù)表示拒絕，顯然，這莊交易肯定不能做成功。在這種情況下，統(tǒng)中約定一段時(shí)間內(nèi)的不回復(fù)表示拒絕，顯然，這莊交易肯定不能做成功。在這種情況下， 買(mǎi)方企業(yè)與供應(yīng)商之買(mǎi)方企業(yè)與供應(yīng)商之間為了實(shí)現(xiàn)交易，就必須彼此溝通，通過(guò)利益均衡，定出一個(gè)折中的可行的標(biāo)準(zhǔn)接口流程。在互聯(lián)網(wǎng)時(shí)代，企業(yè)間為了實(shí)現(xiàn)交易，就必須彼此溝通，通過(guò)利益均衡，定出一個(gè)折中的可行的標(biāo)準(zhǔn)接口流程。在互聯(lián)網(wǎng)時(shí)代，企業(yè)所面對(duì)的客戶和供應(yīng)商已經(jīng)不再僅僅局限于本地有限的幾個(gè)，

9、而是散布在世界各地的數(shù)目可觀的一批。如果說(shuō)原所面對(duì)的客戶和供應(yīng)商已經(jīng)不再僅僅局限于本地有限的幾個(gè)，而是散布在世界各地的數(shù)目可觀的一批。如果說(shuō)原來(lái)企業(yè)間交易可以通過(guò)專(zhuān)門(mén)開(kāi)發(fā)的接口，那么面對(duì)數(shù)量眾多的異構(gòu)商務(wù)平臺(tái)，在實(shí)時(shí)性要求相當(dāng)苛刻的現(xiàn)在，專(zhuān)來(lái)企業(yè)間交易可以通過(guò)專(zhuān)門(mén)開(kāi)發(fā)的接口，那么面對(duì)數(shù)量眾多的異構(gòu)商務(wù)平臺(tái)，在實(shí)時(shí)性要求相當(dāng)苛刻的現(xiàn)在，專(zhuān)用接口已經(jīng)不能勝任，建立一個(gè)基于用接口已經(jīng)不能勝任，建立一個(gè)基于XML數(shù)據(jù)交換標(biāo)準(zhǔn)的、描述企業(yè)間商務(wù)流程交易的標(biāo)準(zhǔn)框架體系已經(jīng)成為必?cái)?shù)據(jù)交換標(biāo)準(zhǔn)的、描述企業(yè)間商務(wù)流程交易的標(biāo)準(zhǔn)框架體系已經(jīng)成為必需。需。 回目錄第二頁(yè)第二頁(yè) Passage A注釋與翻譯板1.St

10、andards-based to ensure portability of e-commerce applications across multiple client and server platforms and improve flexibility and time to market 2. Server-centric to allow e-commerce applications to be developed and deployed quickly, expand access to a broad range of client types, and offer imp

11、roved management and deployment capabilities characteristic of modern e-commerce applications 3.Scalable to allow e-commerce applications to handle the highly variable and unpredictable loads in todays Web environment 4.Available to address the global nature of the Web requiring that e-commerce appl

12、ications run 24 hours a day, seven days a week, with guaranteed quality of service The ability to import and export data between systemsTo put into use or actionThis is an attributive phrase modifying the noun “deployment capabilities” and equals to “which are characteristic of modern e-commerce app

13、lications The ability for a website to grow without the need for a total redesign. 可升級(jí)的可升級(jí)的to meet withThis is an objective clause回目錄Passage A注釋與翻譯板5.Secure to address customers, suppliers, and other constituents demands for secure Web interactions, in recognition of the potential risks of doing bus

14、iness on the Web 6.Easy to develop and deploy to achieve lower costs and faster time to market, both critical success factors for any business 7.Manageable to achieve lower maintenance costs and contribute to higher availability 8.Able to leverage and extend existing assets to improve time to market

15、 and reduce cost of development and deployment, while improving security, reliability, and scalability.Identify; distinguishMake full use ofproperty資產(chǎn)資產(chǎn)回目錄The application of electronic commerce can be illustrated in Figure 3.1: Order management systemShopping cartOrder processingConfirm order Entry

16、to databaseShopfront Management SystemCustomer managementCustomer databaseSales promotionSales reportOnline ShoppingBrowse catalogueOrder inquirySSL encryptionRegistered userNewsletter updateBrowserConsumerBrowserLogistics CompanyReceive ordersDeliver goodsCollect paymentFinancial InstitutionVerific

17、ation(vendors and consumers) Online payment Online bankingBusinessBusiness website(Third Party Hosted)Internet 44注解：注解：SSL(安全套接層安全套接層)是是 Secure Socket Layer 的首字字母縮寫(xiě)，是一種加密的通訊協(xié)定的首字字母縮寫(xiě)，是一種加密的通訊協(xié)定,用在使用者與網(wǎng)絡(luò)服務(wù)器之間。用在使用者與網(wǎng)絡(luò)服務(wù)器之間。SSL(Secure Socket Layer Protocol)網(wǎng)絡(luò)資料傳輸?shù)陌踩珔f(xié)定，網(wǎng)絡(luò)資料傳輸?shù)陌踩珔f(xié)定，是由著名的是由著名的Internet先驅(qū)先

18、驅(qū)Netscape Communication提出的針對(duì)數(shù)據(jù)的隱秘性提出的針對(duì)數(shù)據(jù)的隱秘性/完整性完整性/身份的確身份的確認(rèn)認(rèn)/開(kāi)放性的安全標(biāo)準(zhǔn)機(jī)制。開(kāi)放性的安全標(biāo)準(zhǔn)機(jī)制。Netscape公司已經(jīng)把公司已經(jīng)把SSL協(xié)議遞交給協(xié)議遞交給W3C網(wǎng)絡(luò)安全工作小組以便網(wǎng)絡(luò)安全工作小組以便使之成為萬(wàn)維網(wǎng)應(yīng)用的安全標(biāo)準(zhǔn)。盡管使使之成為萬(wàn)維網(wǎng)應(yīng)用的安全標(biāo)準(zhǔn)。盡管使SSL協(xié)議成為標(biāo)準(zhǔn)還需要一段時(shí)間，但協(xié)議成為標(biāo)準(zhǔn)還需要一段時(shí)間，但SSL協(xié)議事協(xié)議事實(shí)上已被大部分萬(wàn)維網(wǎng)軟件生產(chǎn)商所采用。實(shí)上已被大部分萬(wàn)維網(wǎng)軟件生產(chǎn)商所采用。SSL協(xié)議能很好地解決身份驗(yàn)證、信息保密、信協(xié)議能很好地解決身份驗(yàn)證、信息保密、信息完整

19、等網(wǎng)絡(luò)信息傳輸過(guò)程中最為關(guān)鍵的安全保密問(wèn)題。息完整等網(wǎng)絡(luò)信息傳輸過(guò)程中最為關(guān)鍵的安全保密問(wèn)題。 A confirmation of truth or authority. 核實(shí)，核查對(duì)真理或權(quán)力的確認(rèn)核實(shí)，核查對(duì)真理或權(quán)力的確認(rèn)課文學(xué)習(xí)完畢課文學(xué)習(xí)完畢 回目錄 Activities On Passage A3.3.1 Critical thinking1)Will EC be limited because not many people can afford PCs and/or access to the Internet? 2) What is your concern if you w

20、ant to initiate a transaction online?3) Can you describe the application flow of B2C model? 4) What is the application flow of B2B model to you? 5) What are the necessary measures to ensure internet safety and privacy? 回目錄 Give the Chinese equivalents of the following words or expressions: 3.

21、3.2 Translation practice1) SSL encryption 2) server-centric 3) order enquiry 4) maintenance costs 5) shopfront management system6) verification 7) improve efficiency 8) reduce costs 9) consumer privacy 10)government regulationSSLSSL加密加密 （技術(shù)）（技術(shù)）以服務(wù)器為中心的以服務(wù)器為中心的 訂單咨詢訂單咨詢 維修費(fèi)用維修費(fèi)用 店面管理系統(tǒng)店面管理系統(tǒng) 認(rèn)證認(rèn)證 提高

22、效率提高效率 減低成本減低成本 消費(fèi)者隱私消費(fèi)者隱私 政府監(jiān)管政府監(jiān)管 回目錄 Give the English equivalents of the following words or expressions: 3.3.2 Translation practice1) 售后服務(wù)2) 客戶數(shù)據(jù)庫(kù)3) 訂貨管理系統(tǒng)4) 物流管理5) 在線支付 6) 服務(wù)質(zhì)量保證 7) 供貨商 8) 在線購(gòu)物 9) 網(wǎng)絡(luò)名錄 10) 安全性和可靠性 after-sale service customer database order management system logistics mana

23、gement online payment guaranteed quality of service vendor online shopping online catalogue security and reliability 回目錄 Sentence translation from English to Chinese: 3.3.2 Translation practice1) Consumers find it very difficult to believe that their financial information will be safely trans

24、mitted between themselves and a merchant. 消費(fèi)者很難相信他們的財(cái)務(wù)資料能被安全地通過(guò)互聯(lián)網(wǎng)送達(dá)商戶。消費(fèi)者很難相信他們的財(cái)務(wù)資料能被安全地通過(guò)互聯(lián)網(wǎng)送達(dá)商戶。 2) It will require the use of digital signatures and encryption to ensure security. 這需要使用數(shù)字簽名和加密技術(shù)來(lái)確保安全。這需要使用數(shù)字簽名和加密技術(shù)來(lái)確保安全。 3) Electronic commerce raise issues of security, consumer privacy, and gov

25、ernment regulation. 電子商務(wù)在安全，個(gè)人隱私和政府監(jiān)管方面都產(chǎn)生了新問(wèn)題。電子商務(wù)在安全，個(gè)人隱私和政府監(jiān)管方面都產(chǎn)生了新問(wèn)題。 回目錄 Sentence translation from English to Chinese: 3.3.2 Translation practice4)The E-commerce application must be scalable to allow e-commerce applications to handle the highly variable and unpredictable loads in todays

26、 Web environment電子商務(wù)應(yīng)用適應(yīng)范圍應(yīng)較廣，以滿足在當(dāng)今的網(wǎng)絡(luò)環(huán)境下處理多變及不電子商務(wù)應(yīng)用適應(yīng)范圍應(yīng)較廣，以滿足在當(dāng)今的網(wǎng)絡(luò)環(huán)境下處理多變及不可預(yù)料的工作需求。可預(yù)料的工作需求。 5) Electronic commerce could lead to improvements in both developed nations and developing nations. 發(fā)達(dá)國(guó)家與發(fā)展中國(guó)家都能從電子商務(wù)中受益。發(fā)達(dá)國(guó)家與發(fā)展中國(guó)家都能從電子商務(wù)中受益。 回目錄 Sentence translation from Chinese to English.3.

27、3.2 Translation practice1)1)消費(fèi)者足不出戶，就能支付賬單，開(kāi)立賬戶并且清點(diǎn)股票。消費(fèi)者足不出戶，就能支付賬單，開(kāi)立賬戶并且清點(diǎn)股票。(open new (open new accounts) accounts) Without leaving home, consumers can pay bills, open new accounts and check stocks. 2)電子商務(wù)能讓公司降低廣告、裝運(yùn)費(fèi)用及設(shè)計(jì)和生產(chǎn)的成本。電子商務(wù)能讓公司降低廣告、裝運(yùn)費(fèi)用及設(shè)計(jì)和生產(chǎn)的成本。(allow to reduce) Electronic commerce all

28、ows companies to reduce advertising costs, delivery costs and design and manufacturing costs. 回目錄 Sentence translation from Chinese to English 3.3.2 Translation practice4)4)我們可以利用互聯(lián)網(wǎng)采集各種各樣的商品信息。我們可以利用互聯(lián)網(wǎng)采集各種各樣的商品信息。 (leverage) (leverage) We can leverage the Internet to collect various product

29、 information. 5)5)你把這根電線和電視機(jī)連上好嗎？你把這根電線和電視機(jī)連上好嗎？(connect)(connect)Will you connect this wire to the television? End3)他之所以取得成功是他努力的結(jié)果。他之所以取得成功是他努力的結(jié)果。(achieve success) He achieved success because he was a hard worker. 回目錄注釋與翻譯板Distinguishing Features of E-Commerce Passage BE-commerce has several bene

30、fits over the normal manual trade. As the reach of Internet is vast, the Merchant can sell goods to a larger number of people. Moreover, a merchant can reach a customer who is physically too far away. The customer, on the other hand, can buy something from a merchant who would otherwise not have bee

31、n accessible to him. He has got a wider choice. Moreover, unnecessary delays that are involved in conducting a trade like moving to the place where trade is conducted can be cut short. This also reduces the overhead costs in certain cases. Take the case of a normal auction. You have to pay for the p

32、erson conducting the auction and the place where the auction is being held. As here is used as a conjunction, introducing an adverbial clause.The word reach here is a noun, used as the subject, meaning range or scope of influence or effect. 影響力產(chǎn)生影響或效果的范圍或領(lǐng)域影響力產(chǎn)生影響或效果的范圍或領(lǐng)域(Pls compare the reach in t

33、he next sentence, which means to contact.)拍賣(mài)拍賣(mài)The operating expenses of a business, including the costs of rent, utilities, interior decoration, and taxes, exclusive of labor and materials. 管理費(fèi)用，經(jīng)常費(fèi)用企業(yè)的管理費(fèi)用，包括租金、設(shè)備、內(nèi)部裝修及管理費(fèi)用，經(jīng)常費(fèi)用企業(yè)的管理費(fèi)用，包括租金、設(shè)備、內(nèi)部裝修及繳稅等的花銷(xiāo)，但不包括工資和購(gòu)買(mǎi)原料的費(fèi)用繳稅等的花銷(xiāo)，但不包括工資和購(gòu)買(mǎi)原料的費(fèi)用回目錄第二頁(yè)第二

34、頁(yè) Passage B注釋與翻譯板參考譯文人們一般不會(huì)愿意將有關(guān)財(cái)務(wù)方面的信息提交給互聯(lián)網(wǎng)，除非他們確信信息不會(huì)被人們一般不會(huì)愿意將有關(guān)財(cái)務(wù)方面的信息提交給互聯(lián)網(wǎng)，除非他們確信信息不會(huì)被未授權(quán)者獲得。未授權(quán)者獲得。 44注解：注解：be accessedbe accessed意思是意思是“被獲取被獲取”；過(guò)去分詞短語(yǔ)；過(guò)去分詞短語(yǔ)not authorized to not authorized to get the informationget the information修飾修飾someonesomeone。 However, if the auction is conducted on

35、the Internet, you just have to pay for the web application conducting the auction, which in general will be too cheap or might even come for free. The other advantage to the customer is round-the-clock availability of goods/services. The demands of customers can be met at awkward hours for there is

36、no person needed to conduct the trade. The seller can have a web application selling his goods. However, there are certain problems related to E-commerce that has greatly stalled the progress of E-commerce. The most obvious of these are those related to security and privacy. People wont like to give

37、 information over the Internet related to finance unless they are very sure that the information cannot be accessed by someone not authorized to get the information. 1all day and all night without stopping全天候的全天候的stop; halt回目錄Passage B課文學(xué)習(xí)完畢課文學(xué)習(xí)完畢 注釋與翻譯板參考譯文4注解注解：注意any universally accepted屬于過(guò)去分詞短語(yǔ)，用

38、作定語(yǔ)，直接放在其修飾的對(duì)象solution的前面。 然而，即使到那時(shí)，對(duì)于那些能夠支付昂貴的軟件安裝費(fèi)用來(lái)解決他們個(gè)然而，即使到那時(shí)，對(duì)于那些能夠支付昂貴的軟件安裝費(fèi)用來(lái)解決他們個(gè)別的問(wèn)題的商家而言，安全解決方案仍會(huì)受到制約。別的問(wèn)題的商家而言，安全解決方案仍會(huì)受到制約。4注解注解：主語(yǔ)主語(yǔ)this指前面所提到的指前面所提到的solution；remain restricted意為意為“仍然受制約仍然受制約”；定語(yǔ)從句定語(yǔ)從句that are made to solve their individual problem 修飾先行詞修飾先行詞protocols。 A number of sol

39、utions are being proposed to take care of all these problems. Though none of them can be applied to every situation, E-commerce is surely catching up. Given the benefits it provides, the related problems must be solved (in a cheap and efficient manner). There is no way out. However, till then this w

40、ill remain restricted to the merchants who can afford to pay for installation of costly protocols that are made to solve their individual problem.Money transaction has to be done securely. Moreover, some transactions demand anonymity of the customer. All these issues are very complicated and there h

41、as not yet been any universally accepted solution to it. The other reason for people being wary of E-commerce is that the legal framework for E-commerce is not properly defined. 123假如電子商務(wù)有利可圖，那么相關(guān)問(wèn)題就必須（以低廉而有效的方式）得到解決。假如電子商務(wù)有利可圖，那么相關(guān)問(wèn)題就必須（以低廉而有效的方式）得到解決。4注解：注解：Given假設(shè)的，假使的。例如：假設(shè)的，假使的。例如： Given good w

42、eather, our ship will reach Shanghai Monday evening. 假如天氣好，我們的船將于星期一晚上到達(dá)上海。假如天氣好，我們的船將于星期一晚上到達(dá)上海。 Id come and see you in New York, given the chance. 如果有機(jī)會(huì)如果有機(jī)會(huì),我就到紐我就到紐約來(lái)看你。約來(lái)看你。所有這些問(wèn)題都非常復(fù)雜，而且也還沒(méi)有得到普遍認(rèn)可的解決方案。所有這些問(wèn)題都非常復(fù)雜，而且也還沒(méi)有得到普遍認(rèn)可的解決方案。 The quality or state of being unknown or unacknowledged. 匿名匿名

43、To specify distinctly; To describe the nature or basic qualities of; explain 規(guī)定規(guī)定;解釋解釋回目錄3.6.1 Tell whether the following statements are (T) or false (F) 3.6 Activities Activities On Passage B1Consumers need to know their financial information secured before they are ready to send out related data o

44、ver the Internet. 2A solution to the security issue is widely accepted by people. 3The legal framework of E-commerce is still incomplete. 4Both manufacturer and consumer find themselves a wider choice by using E-commerce. 5Customer can obtain goods or services through Internet at any time. TFTTT回目錄3

45、.6.2 Match the English on the right with Chinese on the left1 authorized A 隱私和安全 2 auction B 法律框架 3 privacy and security C 匿名 4 legal framework D 被授權(quán) 5 anonymity E 拍賣(mài) End回目錄Basic Requirements For the Letters of Commerce Basic E-commerce Writing3.7.1 Well-expressed and clear language 明確而清晰的語(yǔ)言明確而清晰的語(yǔ)言

46、When you write a business letter, you must try to set down your aim. Ask yourself, why am I writing? And what do I want to achieve? The clearer you are in your own mind about what you want to achieve, the better your letter. By doing this, you have to learn to present the most relevant information f

47、or your readers needs. 3.7.2 Helpful and friendly writing 有益和善的寫(xiě)作有益和善的寫(xiě)作When you write a business letter, its very important to use a tone that is friendly and efficient. Try to give a personal and human feel to your writing, and try to make writing much more readable such as using I, we, you, your,

48、 my, and our in your writing. This is a useful trick to make writing look and sound more like face-to-face talk. 回目錄3.7.3 Write your business letter in plain language 簡(jiǎn)明扼要的語(yǔ)言簡(jiǎn)明扼要的語(yǔ)言Your business letter may be impressing because you have organized the content to appeal to the readers needs; you need

49、to use professional editing techniques to make sure you write clearly and concisely. Dont strain your readers concentration with long sentences.3.7.4 Use active verbs 使用生動(dòng)的動(dòng)詞使用生動(dòng)的動(dòng)詞Try to write the sentence with strong, active verbs. This will present you as active, and give a sense that the writer

50、is in control and is dynamically involved with the subject being discussed.3.7.5 Positive and serious attitude 積極認(rèn)真的態(tài)度積極認(rèn)真的態(tài)度The quality of positiveness would give your writing much more impact and is a common technique in marketing and advertising material. Marketing people use this technique to pu

51、t information across clearly and to give their writing impact. 回目錄Keeping your letter serious can avoid suspicion, even with someone you know well, it is better to write straight forwardly on the subject.3.7.6 Establishing necessary business relations 建立必要的商務(wù)關(guān)系建立必要的商務(wù)關(guān)系Establishing business relation

52、s is the first step in a transaction foreign trade. It always includes the self-introduction, initial intentions and desires.This should be a brief, friendly letter. It should not imply that your reader has an obligation to meet with the contact, but it does show your interest and consideration. You

53、r reader must retain the option of acting on this information based on his or her own needs and desires. This is not a letter of reference, so include only information relevant to the occasion. For example:回目錄3.7.7 Sample1 Dear SirsLearning from the Commercial Counselors Office of our Embassy in you

54、r country that you are one of the leading importers of canned foodstuffs, we have the pleasure of introducing ourselves to you as a state corporation specializing in the export of canned goods, and express our desire to enter into business relations with you.In order to give you a general idea of ou

55、r canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to you upon receipt of your specific enquiries.We are looking forward with interest to hearing from you.Yours faithfully回目錄Dear SirsWe wish to appoint an exclusive agent for our

56、 Textbook Division in the following territories: would you be interested in taking this agency?We wish stock to be held locally and would prefer an outright purchase agreement, but would consider consignment terms.We enclose preliminary information about the product division in question. We provide

57、detailed support for our agencies, including regular advance product information and shared promotional material.If you are interested, could you kindly send us your proposals for handling this product line, covering the following matters:回目錄- Other companies represented;- Commercial and financial r

58、eferences;- Summary of market conditions for the product line;- Your organization, local coverage and promotional activities;- Three-year sales outlook for our products;- Your suggested terms of agreement.We look forward to hearing from you and to discussing possible terms in more detail.With best w

59、ished.Yours truly Encl.: resume回目錄3.7.9 Writing Practice 1) Write a letter to Messrs. Zhang& Co. with the following particulars: End4 Your company established in 1950, 4 Your company has been expanding business operations around the world as a leading exporter and import of business machines.4 Y

60、our line of business includes: copying machines, typewriter, calculators, printing, etc.4 You wish to have the co-operation for each other.參考答案參考答案回目錄Outlook Express& Related ReadingMicrosoft Outlook Express puts the world of online communication on your desktop. Whether you want to exchange e-mail with co