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7、鍵詞展開。現在與將來的用途平衡: 項目在完成銷售階段用途后,將作為商業用房出租或出售.因此,盡可能滿足不同階段的功能用途及風格屬性,是設計思路的立足點. 弱化硬裝風格,轉而增加軟裝飾品文化風格屬性和資金投入的比列；以及在隱蔽工程(如:水,電,暖通等)方面設計時就考慮以后不同的時間功能用途的使用需求。是平衡現在與將來用途的必然手段,使空間的使用具有更強的生命力和連續性。經濟指標與使用效果的平衡: 通過合理的資金分配計劃,更加合理的使用資金：一般情況下硬裝占項目造價的50%，軟裝占25，機電占25；我們建議在這個項目中將硬裝造價的比列調整到35%，軟裝占40，機電占25。采用這種資金分配計劃，不僅

8、可以保證在前期作為銷售中心品味.檔次；還能夠在將來作為商業空間時對銷售中心空間的充分利用。同時在滿足使用效果的前提下，把能耗,維護保養成本放在設計之初考慮；優化材料.燈光的設計；在使用功能.藝術效果以及經濟指標求平衡。方便性和精致性的平衡: 通過減少硬裝的設計,增加軟裝的投入,使得很多的加工能在工廠提前完成,然后現場安裝,這樣做的目的不僅使投入得到最大化,縮短現場施工周期,還保障了產品的精致程度。大眾趣味與個性風格的平衡: 售樓中心作為是商業樓盤體驗式消費的道具,對消費者的消費欲望有顯著的引導和刺激效果；正確的傳達、美化項目品牌文化、經營理念、產品特征是設計的基本原則；同時在空間氛圍營造時，應

9、當在理性的(簡潔,利落,輕松,活力)空間氛圍中溶入感性的(當代的,東方的,穩重的,時尚的)文化屬性,充分滿足項目定位人群的審美情趣, 并為項目增值, 平衡各類人群的審美與個性需求；到達刺激消費、增加產品銷售的目的。甲方與乙方的平衡: 甲方乙方看似兩個相對面，其實是同一個主體; 對設計公司來說, 地產公司是他的甲方,而對于地產公司來說, 購房者是他的甲方, 無論誰是誰的甲方, 都必須面對一個換位思考的問題. 我們堅信我們設計的是一個產品, 而不是一個作品. 好的一個產品,是來自于甲方乙方緊密, 理性的配合的結果, 是商業行為和藝術行為的平衡. 而我們更清楚的, 是誰在為這個行為買單. 因此,我們

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