宋韻花朝平波漲綠春堤滿。渡口人歸晚。短篷輕楫費追尋。始信十年歸夢、是如今。故人回望高陽里。遙想車連騎。尊前點檢舊年春。應有海棠、猶記插花人。——宋·葉夢得【虞美人·平波漲綠春堤滿】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19點擊此處添加文本信息。標題數字等都可以通過點擊和重新輸入進行更改，頂部“開始”面板中可以對字體、字號、顏色、行距等進行修改。建議正文14號字，1.3倍字間距。最近，四處盛開的櫻花，吸引了不少人走出門，赴一場春天的約會。說起花，就不得不談起宋人愛花之切。在《夢梁錄》中曾記載：“仲春十五日為花朝節，浙間風俗，以為春序正中，百花爭放之時，最堪游賞。”一到花朝節，便是萬人齊聚的景象。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19目錄

歲月如梭，不變的是在日常中發現美的樂活態度。買花歸去，賞之嘆之，其實古今皆同。花期有時，但只要活在當下，今天又何嘗不是花樣年華？壹貳肆叁伍活動宣傳e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19活動概述亮點內容氛圍布置活動細節第壹章活動概述只恐夜深花睡去更燒高燭照紅妝【花朝節】百花生日是良辰，未到花朝一半春萬紫千紅披錦繡，尚勞點綴賀花神e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19花朝節，一個被世人遺忘的節日。花朝節由來已久，早在春秋《陶朱公書》中就有記載：“二月十二日為百花生日，無雨百花熟。”中國人愛花，那嬌艷脆弱的精靈，代表著生命的孕育和輪回，象征著萬物的生老病死。默默無語的嬌嫩生命，可相伴朝暮，可結為親友，自然也應有生辰歲慶。如此純真的設想，讓花朝從一開始就裹著浪漫的氣息。宋人時中國古代文化的高峰，被稱為“東方的文藝復興”。在人文藝術的影響下，宋人普遍崇尚雅致生活。“燒香點茶，掛畫插花，四般閑事，不宜累家”是為宋人四大雅事。這個春天，我們跟隨【宋】人伴著【花朝節】，學生活之雅，一枝花，趁春光，赴一場【花事】之約。CLICKHERETOADDTEXTINFORMATION.THETITLENUMBERANDSOONCANBECHANGEDBYCLICKINGANDREENTERING,THETOP"STARTS"ANDTHEBOARDCANMODIFYTHEFONT,FONTSIZE,COLOR,LINEDISTANCE,ANDSOON.14WORDS,1.3TIMESTHEDISTANCEOFTHETEXT述e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19闡活動主題：宋韻花朝活動時間：3月4-6日活動地點：待定活動人員：邀約客戶、報名客戶、新老業主等活動人數：80-120人e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19活動概況通過新穎活動，宣傳品牌的知名度和美譽度，打造項目獨特的文化，提升品牌的內在價值感恩回饋客戶，傳達品牌的延續性和內涵性，為后續項目的開展積蓄儲能CLICKHERETOADDTEXTINFORMATION【活動目的】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19借助春天主題活動，持續在市場發聲，吸引目標客群，聚集人氣，為項目宣傳形成良好的輿論效應第貳章活動宣傳只恐夜深花睡去更燒高燭照紅妝【第一階段】【第二階段】【第三階段】微信、微博、小紅書等媒體平臺推送活動話題、活動軟文、主題海報、報名H5等線下發布活動亮點，吸引客群后期媒體平臺輸出活動回顧軟文、照片、短視頻等e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【宣傳排期】CLICKHERETOADDTEXTINFORMATION大V公眾號推送（本地大V）H5邀請函項目自媒體平臺（微信、微博、抖音、小紅書等）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19傳播形式及平臺推薦【線下互動】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19十二花神現場派發鮮花，吸引大家互動合影，為活動預熱宣傳。【主題海報】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19第叁章亮點內容只恐夜深花睡去更燒高燭照紅妝e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之觀賞】【花之觀賞】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19邂逅一場春天里的宋代花事宋：限定供花走進了千家萬戶，插花講究主花與配花的原則，和香爐、家具等組成雅趣組合現：專業的插花師，根據古畫創作插花作品，一同來欣賞充滿宋韻的花展吧~e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之社交】【花之社交】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19宋：不論男女老少，不分君主大夫，沒有貴賤之分，人都以簪花為時尚。自宋真宗開始，簪花已經成為宮廷宴會中十分重要的禮儀，分別為賜花、簪花、、謝花三個環節。現：現場安排了琳瑯滿目又精致的簪花頭飾，大家互為挑選，當一回穿越宋朝的簪花少男少女~（專業的妝發老師會幫助大家哦）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19[簪衣欲濕杏花雨，慕童遙指云鬢間]春天，哪有少年不戴花e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之飲食】【花之飲食】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19宋：花可制成點心蜜餞、煎炸烹煮成多種菜肴，也可做花酒、花菜，豐富多變現：春天來了，玫瑰花都開了，一起動手制作鮮花餅吧~e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19現場安排精致的花式茶歇e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之創作】【花之創作】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19宋：伴隨著文人雅士作畫、吟詩、賞花，又產生了“文人插花”，插花的普及使得花藝廣為普及發展，不僅出現諸多美輪美奐的花藝花品，相關的書籍記載也多了起來，可以說是一個鼎盛的時期。現：安排一場宋韻插花創作，將宋代文人的精神內核“意境之美”傳承延展~第肆章活動布置只恐夜深花睡去更燒高燭照紅妝e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【外場花藝布置參考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【插花展布置參考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【插花展布置參考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【案場桌椅布置參考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【主題茶歇臺布置參考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【案場花藝布置參考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【案場花藝布置參考】第伍章活動細節只恐夜深花睡去更燒高燭照紅妝e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【活動儀式】來賓入場簽到時安排沐手禮e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518