BEC商務英語（初級）閱讀模擬試卷2

（共9套）

（共405題）

BEC商務英語（初級）閱讀模擬試卷第

1套

一、常規閱讀理解（本題共5題，每題7.0分，共5

分。）

1、EXPRESSPRINThasopenedanewofficeinthisarea.Pleasecallintodiscussyour

photocopyingrequirements.

A、Telephoneournewofficeifyouwanttoorderanything.

B>Visitournewofficeandtalktousaboutwhatyouneed.

C>Contactuswithyourrequirementswhenyouopenanewoffice.

標準答案：B

知識點解析：本題意：快速復印公司在這一區新開了一家分店。請打電話討論復印

要求。選項B：參觀我們新店并告訴我們你的需求，B與題意相符。故選B。

2、SalesgrowthatMedicoplcis1.8%thisyear,comparedtoanearlierforecastof2.5%.

Thecompany'ssalesgrowthforthisyearis.

A、lowerthanexpected.

B、thesameasexpected.

C、higherthanexpected.

標準答案:A

知識點解析：本題意：今年Medic。上市公司銷售額增長了1.8%,但早期預測增長

為2.5%。選項A：公司今年銷售額比預期增長的慢。A與題意相符。故選A。

PRODUCTCATALOGUE

CommodityTinspercaseNetweight/pertin

PRODUCTCATALOGUE.

A^CurryBeefinacaseisnotasheavyasSlicedPork.

BNTherearemoretinsinacaseforStewedPorkRibsthanStewedPork.

C、OnecaseofStewedPorkRibsisheavierthanonecaseofSlicedPork.

標準答案：C

知識點解析：本題主要是看好題中圖表，不要弄混。選項中C：一-箱燉豬排(350)

比一箱刨切的豬肉(170)重。圖表中顯示：只有選項C與圖表中的描述一致。故選

Co

4、URGENTMESSAGEFORJENNIFERRUSSELL.YOURFLIGHTTO

ISTANBULTOMORROWISNOWPOSTPONEDFivmJune15/toJune28.When

willMrsRussellflytoIstanbul?

A、26June.

B、27June.

C、28June.

標準答案：C

知識點解析：本題意：有一封JenniferRussell的緊急留言，通知她明天飛往伊斯坦

布爾的航班現在延期了，原定6月15日改到6月28日。選項C：Russell將于6月

28日飛往伊斯坦布爾，與題意相符。故選C。

5、MayfieldCollegeItalianforBusiness5xthree-hourlessonstwiceweeklybeginning

Tuesday28SeptemberEachlessonwilllast.

A、2hours.

B、3hours.

C、5hours.

標準答案：B

知識點解析：本題意：意大利梅菲爾德學院商務課程——每周兩次課，三小時一節

課，一共五次課，從9月28日星期二開課。只要理解題意，就可以得出一次可為

3個小時。故選B。

二、分析型配伍題(本題共5題，每題7.0分，共5

分。)

Questions6-10?Lookatthefollowingmembersofacompany.Itshowsdifferentjobs

andposition."Forquestions6-10,decidewhichperson(A-H)isthemostsuitablefor

eachjobbelow.?Foreachquestion,markoneletter(A-H)onyourAnswerSheet.?Do

notuseanylettermorethanonce.

BD

Mr.JohnMx.DavisMx.SmithKiss.Green

PresidentSalesRepresentativeManagerTypist

EFC

Miss.MaryMr.StevenKr.Bush

PersonnelManagerAccountantPriceController

6、Determinestheamountaproductcosts.

標準答案：G

知識點解析：計算產品成本應由價格控制員負責。故選G。

7、Handlesfinancialmatters.

標準答案：F

知識點解析：公司里主管財務事務的是會計師。故選F。

8、Hasthehighestposition.

標準答案：A

知識點解析：公司里的最高職位為總裁。故選A。

9、Typesdocumentsforthecompany.

標準答案：D

知識點解析：為公司打印文件當然是打印員的職責。故選D。

10>Isresponsibleforhiringnewemployees.

標準答案：E

知識點解析：招募新員工是人事部的職責，應由人事部經理負責。故選E。

三、描述型配伍題（本題共5題，每題7.0分，共5

分。）

Questions11-15*Lookatthechartsbelow.Theyshowcompanyprofits.?Whichchart

doeseachsentence(l1-15)describc?*Foreachsentence,markoneletter(A-E)onyour

AnswerSheet.eDonotuseanylettermorethan

once.

11>Afterasharpdropin2004,profitsrecoveredfortwelvemonthsandthenfellagain

in2006.

標準答案：C

知識點解析：此題所描述的趨勢是：asharpdrop（急降）—>recover（恢復）—fall（下

跌）。故選C。

12、Profitsrosesharplyin2005butpeakedattheendoftheyearandthenfellbackto

their2004levels.

標準答案：E

知識點解析：此題所描述的趨勢是：rosesharply（急升）-peak（頂點）一回1（跌至2004

年水平）。故選E。

13、Profitsremainedsteadybetween2004and2005.

標準答案：D

知識點解析：此題所描述的趨勢是：remainsteady保持穩定，沒有什么變化。故選

Do

14、Theprofitschartsshowedstronggrowththroughoutthethreeyearperiod.

標準答案：B

知識點解析：此題所描述的趨勢是：stronggrowththroughouttheperiod（整個時期保

持強勢上漲）。故選B.

15、Afterdecreasingsteadilyfortwoyears,profitsfinallyleveledoffandbegana

recoveryin

標準答案：A

知識點解析：此題所描述的趨勢是：decreasesieadily（穩降）—Ieveloff（達到穩

定）—recover（恢更）。故選A。

四、判斷題（本題共7題，每題1.0分，共7分。）

?Readthearticlebelowaboutacity.*Arcsentences16-22givenbelow"Right"or

"Wrong"?Ifthereisnotenoughinformationtoanswer"Right"or''Wrong",choose

"Doesn'tSay'*.*Foreachsentence16-22,markoneletter(A,BorC).Welcometo

AmsterdamAmsterdamisacityofmanyfaces.ItisthecapitaloftheNetherlands,even

thoughitisnottheseatofParliamentorthegovernment.Amsterdamismorethanjusta

capital,however.ItistheessenceoftheNetherlands.notjustbecauseitisthelargestcity

inthecountry,butmoreparticularlybecauseitisthemainspringofourcountry's

economic,socialandculturallife.Alreadymorethansevenhundredyearsold,our

compactcityhasmoreofwhichitcanbeproud,world-classorchestrasanddancegroups,

morethanfortyrenownedmuseums,almostathousandrestaurantsservingcuisinefrom

countriesaroundthe^lobe,gabledmansionsandmasniflcentchurchesfromthe17th

centuryGoldenAge.ButasAmsterdammers,wearemostproudofourtraditionof

hospitality.Wereallywanteveryonetofeelathome.Youwillfindthisfriendlinessand

helpfulnesseverywhere,attheTouristOffice,inourhotelsandrestaurants,atour

colourfulstreetmarketsanddistinctiveHauteCoutureshops,inourbrowncafesand

nightclubs.Whetheryouarcabusinessexecutiveoratourist,youwillfindpeoplehere

eagertotalkwithyouusuallyinyourownlanguage.Multilingualismisanotherfeaturein

whichtheDutchtakepride.

16、GovernmentofficialsareworkinginRotterdam.

A、Right

B、Wrong

C^Doesn'tsay

標準答案：C

知識點解析：本題意為“政府官員在Rollerdam工作”，文章第一段只告訴我們阿姆

斯特丹不是政府所在地，但是沒有明確說到政府所在地在哪。故選C。

17>Amsterdamhasaninfluenceonthewholecountryinmanyaspects.

A、Right

Wrong

C、Doesn'tsay

標準答案：A

知識點解析：本題意為“阿姆斯特丹對荷蘭這個國家都有著多方面的影響。”從文章

第一段后部分“阿姆斯特丹是荷蘭經濟、社會和文化中心''這句話中可以推斷出來。

故選Ao

18^Amsterdammershavegotfewplacestospendtheirleisuretime.

A、Right

B、Wrong

C>Doesn'tsay

標準答案：B

知識點解析：本題意為“在阿姆斯特丹，人們能在閑暇時間里游樂的地方很少。''從

文章第一段最后部分“阿姆斯特丹有許多值得驕傲的地方……我們可以推斷出這種

說法不正確。故選B。

19、Thecityhasenjoyedalonghistory.

A、Right

B、Wrong

C、Doesn'tsay

標準答案：A

知識點解析：本題意為“阿姆斯特丹有很長的歷史''，從文中第一段最后部分我們得

知阿姆斯特丹有700多年的歷史，因此這種說法正確。故選A。

20>Residentsthereareveryalerttostrangers.

A、Right

B、Wrong

C^Doesn'tsay

標準答案：B

知識點解析：本題意為“阿姆斯特丹人對陌生人很警惕“，文章第二段和最后一段都

講到阿姆斯特丹人熱情好客，還主動與陌生人交流，因此這道題是錯誤的。故選

Bo

21、Peopletherecanspeakseverallanguages.

A、Right

B、Wrong

C、Doesn'tsay

標準答案：A

知識點解析：本題意為“阿姆斯特丹人能說許多種語言”，文章最后一段講到阿姆斯

特丹的另外一大特點是多語制，因此正確。故選A。

22>Thecityisalsoafamousport.

A、Right

B、Wrong

C>Doesn'tsay

標準答案：c

知識點解析：本題意為“阿姆斯特丹還是個著名的港口”，但在文中并沒有提到這一

點。故選C。

五、閱讀理解題(本題共6題，每題1.0分，共6分。)

Questions23-28?Readthemagazinearticlebelowaboutanewtapestoragesystem.eFor

questions(23-28),choosethecorrectanswer.-Markoneletter(A,BorC).TapeStore:A

NEWTAPESTORAGESYSTEMTapeStoreisanewkindoftapestoragesystemwhich

canstoreupto6,000computertapes.Noothertapestoragesystemcanholdasmany

computertapesasTapeStore.Thetapeslookexactlylikevideocassettes.Manyhundreds

ofdatafilescanbestoredoneachtape,uptoamaximumof500millionbytesofdata.If

youstoredthesameamountofinformationonpaper,youwouldneednearly4.5billion

printedpages.Themachineisatallblackboxwithamechanicalarm.Themachineis2.5

metreshighand3metreswide.Thisishowitworks.Eachtapehasacodeprintedonit.

YoufeedthecodenumberintoTapeStore,whichthen'ooksforthecode.Assoonas

TapeStorelocatesthecode,thearmreachesinandpullsoutthetape.Thesystemisvery

fast.Ittakesthemechanicalarmabout10secondstofindthetapeitislookingfor.The

machinethensearchesthetapetoextracttherequiredfile,andthistakeLessthana

minute.Ahumantechnicianwouldhavetolocateandremovethetapebyhand,andcould

takeatleastanhourtofindtherightfileonthetape.Someoftheworld'sbiggest

companies,includingbanks,insurancecompanies,airlines,telephonecompanies,utilities

andcomputercentres,haveboughtthesystcm.Thcylikeitparticularlybecausethe

systemguaranteesthesecurityoftheirdata.TapeStorewasoriginallydevelopedin

Canadaandisnowbeingmarketedworld-wide.InEuropealone,750havealreadybeen

installedatacostof480,000dollarseach.

23、TapeStoreisbetterthansimilarstoragesystemsbecause

A、itcanalsotakevideocassettes.

B、itismuchsmaller.

C>itholdsmoreinformation.

標準答案：c

知識點.析：本題意為：錄音倉庫比類似的存儲設備要好，因為……；本題答案可

直接用、文中找出：noothertapestoragesystemcanholdasmanyComputertapesas

TapeStore.而且文中還提到thetapelookexacllvlikevideocassettes,所以B中

muchsmaller由此可以推斷是錯的。故選Co

24、Themechanicalarmfindsthetapeby

A^recordinginformationonthetape.

B、identifyingtheprintedcodeonthetape.

C、lookingforthefile.

標準答案：B

知識點解析：本題意為：機械搖桿通過什么找到錄音帶。文中對應的第二段就是描

述這一原理,此題的關鍵是理解選項中的identify的意思，為“識別,辨認”，其名

詞形式為idententityo故選B。

25、TheTapeStoresystemispopularwithbigcompaniesbecause

A、itcostslessthanahumanoperative.

B、theinformationitstoresisvaluable.

C^theyknowthattheirdataissafe.

標準答案：C

知識點解析：本題意為：倉庫系統在大公司中特別流行的原因是；此題對應倒數第

二段的最后一句：thesystemguaranteesthesecurityoftheirdata.句中兩個訶需注

意：guaraniee意為“保證”；securily同safe為同義詞，意為安全。故選C。

26>Accordingtothetext,themainadvantageofTapeStoreoverahumanoperatoris

thatTapeStore?

A、ismorereliable.

B、ismuchfaster.

C>isverysecure.

標準答案：B

知識點解析：本題意為：錄音倉庫相對于人工操作來說主耍的優勢為什么?文中第

三段對兩者的速度進行了對比。故選B。

27、HowmanybytesofinformationcanTapestorestore?

A、500million

B、4.5billion

C、480,000

標準答案：A

知識點解析：本題意為：錄音倉庫可以存儲多少字節的信息；此題是簡單的數字定

位題，從文中可迅速找到。故選A。

28、HowlongdoesittakeTapStoretoextractafilefromatape?

A、anhour

B、lessthanaminute

C、10seconds

標準答案：B

知識點解析：本題意為：錄音系統從錄音帶中提取信息需要多長時間；此題與上題

類似，都是信息定位題，應從第一遍快速通讀時就找出相應數字。故選B。

六、完形填空題(本題共12題，每題1.0分，共12

分。)

Questions29-24?Readthenewspaperarticlebelowaboutthecreationofnewjobs.,

ChoosethecorrectwordtofilleachgapfromA,BorC.?Foreachquestion(29-40),

markoneletter(A,BorC)onyourAnswerSheet.NEWJOBSAnewclothingcompany

ishopingtocreateas(29)as500jobsinitsfactoryandnationwidechainofstores.The

company,NewTrend,wasset(30)byPeterDalton,a36-year-oldbusinessman(31)

Liverpool.Thecompany,(32)isduetostartproductionearlynextyear,willprovide

employment(33)300peopleinitsfactoryontheedgeofLiverpool.In12months'time,

(34)willbeafurther200jobs,asthecompanybeginsopeningshopsintownsin(35)

partsofBritain.PeterDaltonisalso(36)toopenashopinNewYork.Hehopesthat(37)

thisshopprovessuccessful,thechain(38)expandacrossthewholeofNorthAmerica.

“Thisprojecthas(39)meoverfouryearstofinalize,nsaysPeterDalton,4tand(40)that

it*sfinallygettingstarted,l*mreallyexcited.”

29、

A、much

B、many

C、lot

標準答案：B

知識點解析：“much”用來修飾不可數名詞，而C項為錯誤搭配。"asmany…as”后

跟可數名詞，表示“和……一樣多的，多達……”，原文中“job”為可數名詞。故選

Bo

30、

A、to

B、in

C、up

標準答案：C

知識點解析：“setup”為固定搭配，表示“建立”，與原文意思相符。故選C。

31、

A、from

B、at

C、of

標準答案：A

知識點解析：根據上下文得知，該句意思為“一個來自利物浦36歲的商人”。而al

表示位置，of表示所屬：均與題意不符Vfrom表示“來自于””故選Au

32、

A、who

B、which

C>what

標準答案：B

知識點解析：此空考查非限定性定語從句中關系代詞的用法，此句中先行詞是“the

company"，因此which在這里是正確答案。故選B,

33、

A、by

B>on

C^for

標準答案：C

知識點解析：文中意思為“為300個人提供工作崗位”，因此應選for;by表示被動，

on表示方位“在上面”。放選C。

34、

A、it

B、they

C^there

標準答案：C

知識點解析：（herebe句型表示“有”的意思。故選C。

35、

A^any

B、all

C、every

標準答案：B

知識點解析：any一般用于否定句中，而every后應該加可數名詞單數，因此該題

為all。故選B。

36、

A、plans

B、planning

C^planner

標準答案：B

知識點解析：該句中有be動詞，因此后面的動詞用現在分詞形式，以構成現在進

行時。故選B。

37、

A、if

B、unless

C、whether

標準答案：A

知識點解析：該句意思：如果分店經營成功，他希望在整個北英都開設連鎖店。

unless和whether都不符合題意。故選A。

38、

A^could

B、ought

C、needs

標準答案：A

知識點解析：could在這里表示推測，表示“有可能會ought后加動詞原型時必須

加lo,構成oughtto。而C選項則與句意不符。故選Ao

39、

A、took

B、taken

C^taking

標準答案：B

知識點解析：該句為現在完成時，因此應選動詞的過去分詞形式。故選B。

40、

A、so

B、when

C、now

標準答案：C

知識點解析：該句意為：“我很高興項目現在終于啟動了。”故選C。

七、概括文意題(本題共5題，每題7.0分，共5分0)

Questions41-45?Readtheemailandbrochurebelow.,Completethebookingformon

theoppositepage.?Writeawordorphrase(inCAPITALLETTERS)oranumberon

lines41-45onyourAnswerSheet.HiTracy,Couldyoupleasefillintheformto

booka2-dayteam-buildingeventwithWildeventCompanyforeightofoursales

staff?Thefollowingisthebrochure.Isuggesttheweekendof24/25November.We

justneedfourdoubleroomsandasmallmeetingroom.Couldyouaskforacoach

tocollcctus?Thanks.AlanEventCheckList：LocationDayEventorOvernightwith

Accommodation.Accommodationno.ofdelegates(Rooms-sharedorsinglerooms,

leisurefacilities).DinnerRequirements-private,themedor

entertainment.ConferenceroomsizeandseatingSpecialNeeds-meetingroom

equipment,soundsystems,groundsfbrevents.Transportation-parking,coachesfbr

collectionandreturnofdelegates.DelegateType-24hrordaydelegate.Tel：

01787269819BookingFormNameofCompany：SCBCOMPANYDelegateType：

(41).NumberofParticipants：

(42).Accommodation：(43).ConferenceRoom

Size：(44).Transpodation：(45).

41、

標準答案：24HRDELEGATE

知識點解析:在brochure中的DelegateType一欄中有“24hrdelegate"和"day

delegate”兩種供選擇;在email中，我們可以看到要組織一個“2?dayteam-building

event”,所以應該訂“24hrdelegate”。

42、

標準答案：8

知識點解析：從email正文的第二行“foreightofoursalesstaff,可以斷定參加的人數

為8人。

43、

標準答案：4DOUBLEROOMS

知識點解析：相關信息在email正文的第三行“Wcjustneedfourdoublerooms”。

44、

標準答案：SMALL

知識點解析：相關信息在email正文的第三行“Wcjustneedfourdoubleroomsanda

smallmeetingroom”。

45、

標準答案：COACH

知識點解析：Brochure的倒數第三項列舉了該公司提高的交通服務，再結合email

正文的最后一句"Couldyouaskforacoachtocollectus?”可以判斷應該填“coach”。

BEC商務英語（初級）閱讀模擬試卷第

2套

一、常規閱讀理解（本題共5題，每題1.0分，共5

分。）

1、*Lookatquestions1-5.-Ineachquestion,whichsentenceiscorrect?*Foreach

question,markoneletter（A,BorC）onyourAnswerSheet.Perfectfortransporting

computers,audiovisualequipmentandotherofficemachinery.

A^Itisaperfectwayoftransportation.

B、Itisidealformovingvaluableequipment.

C^Itcanbeusedtotransferhomeappliances.

標準答案：B

知識點解析：暫無解析

2、Sundayschoolprogramsavailableforchildrenofallages.

A、ChildrenmuststudytheprogramseverySunday.

B、Iftheylike,allchildrencantaketheseprograms.

CxTheprogramsonlyadmitchildrenaboveeightyearsold.

標準答案：B

知識點解析：暫無解析

3、Donotexposetheunittorainormoisture.

A、Thisequipmentshouldbeplacedinadryplace.

Itdoesnotmatteriftheunitiscleanedwithawetmop.

C^Itcanonlybeusedinasunnyday.

標準答案：A

知識點解析：暫無解析

4、50%ofdailyroomrateischargedforextensionupto6pm.Ifyouleavethehotelafter

sixintheafternoon.

A、youwilljustpayhalfofdailyroomrate.

B、youwillget50%discount.

C、youwillpayfullexpense.

標準答案：C'

知識點解析：暫無解析

5、Amsterdam-NewYorkTwiceWeeklyComfortablebyAirbus-310inFirst,

BusinessorEconomyClass.

A、Thereareoneflighteverytwoweeks.

B、Twokindsofclassesarcavailable.

C、Therearetwoflightseveryweek.

標準答案：C-

知識點解析：暫無解析

二、分析型配伍題(本題共5題，每題7.0分，共5

分。)

?Lookatthelistbelow.Itshowssomeproductsectorsofhealthcaremarket.?For

questions6-10,decidewhichsector(A-H)ofthemarketeachpersonontheopposite

pageshouldconsult.?Foreachquestion,markthecorrectletter(A-H)onyourAnswer

Sheet.?Donotuseanylettermorethanonce.PRODUCTSECTORSOF

HEALTHCAREMARKETAVitaminsandDietarySupplementsBCough,Coldand

AllergyRemediesCDigestiveRemediesDEyeCareEWoundTreatmentsFAdult

MouthCareGCalmingandSleepingProductsHSmokingCessationAids

6、KevinLeeislookingforsomeproductstohelphimquitsmoking.

標準答案：H

知識點解析：暫無解析

7、JessicaLynnisoverweighed.Shewantstokeepslim.

標準答案：A

知識點解析：暫無解析

8、AnthonyWesthasgothisarminjuredwhenheisplayingfootball.

標準答案.F

知識點解析：暫無解析

9、Oldpeoplearelikelytohavesomedifficultiesinfallingasleep.

標準答案：G

知識點解析：暫無解析

10、SarahNewtonwantstobuysomemedicineforherstomachache.

標準答案.C

知識點露析：暫無解析

三、描述型配伍題（本題共5題，每題1.0分，共5

分。）

?Lookatthetablebelow.Itshowsthetrendsintotalunemployedfrom1994to2001.?

Whichyeardoeseachsentence(11-15)describe??Foreachsentence,makeoneletter

(A-H)onyourAnswerSheet.?Donotuseanylettermorethanonce.

TrendsInTotalUnemployed1994-2001

(0.000)

ABCDEFGH

Austria138144160165165147139143

Belgium4053904Q4375385375309299

Denmark223196195174155155156164

Finland4093833633172S4261254238

France3.0762,8993,0593,1053,0072,8142,5902.285

Germany4,1604.0363.4723.8893.8513,5053,1293.150

Greece405426446440479524492445

Ireland221178169160133987565

11、Inthisyear,Belgium,Finland,FranceandIrejandreachedtheirlowest

unemployment.

標準答案：H

知識點解析：暫無解析

12、Comparedwiththepreviousyear,France'sunemploymentincreasedwhilethatin

Germanydecreasedinthisyear.

標準答案：C

知識點解析：暫無解析

13^FromthisyearFinlandandIrelandsawafallingtrendintheirunemployment.

標準答案：A-

知識點解析：暫無解析

14、Thenumberoftheunemployedinthiscountryisexactlythesamebeforeandafter

thisyear.

標準答案；E

知識點解析：暫無解析

15>Thisyear'sunemploymentdecreasedinallcountriesexceptDenmark.

標準答案：G

知識點解析：暫無解析

四、判斷題(本題共7題，每題7.0分，共7分。)

?ReadthearticlebelowaboutadvertisingStrategy.?Aresentences16-22ontheopposite

page'Right'or'Wrong'?Ifthereisnotenoughinformationtoanswer'Right'or'Wrong',

choose'Doesn'tSay'.?Foreachsentence16-22,markoneletter(A,BorC)onyour

AnswerSheet.CompetitiveAdvertisingStrategyIntermsofitsadvertisingstrategy,

Coca-ColaFrancedecidedin2002tohaveathree-yearpartnershipwiththefootball

playerThierryHenry,inordertobenefitfromhisconsiderablepopularity,especially

amongstteenagers.Usingcelebritiesshowsanewapproachforthecompany,adoptinga

coininunicationstrategysimilartothatofitsrival,PepsiCo.Duiingthefootballwoild

cup,specialpromotionswereorganizedinsomesupermarkets.Thecompany'sgood

resultsinthesoftdrinksmarketarepartlyduetoitsstrategytolimittheimpactof

seasonalitybydoingallyearroundpromotions.Coca-Cola'sattemptstodiversifyits

rangeofproductswereillustratedbythesuccessfulintroductionoftheAquariusbrand

withintheemergingfunctionaldrinkssector.Thecompany'srecentstrategytodevelop

newproductsspecificallytargetedatnationalmarketswassuccessfullyillustratedin

FrancebythegoodperformanceofFantaLatinaandFantaMadnessin2001,two

beveragesdesignedtoappealloFrenchteenagers1tastes.Thegrowthofthelow-calorie

variantCoca-ColaLightwasboostedbymajoradvertisingcampaignstopositionitasa

distinctbrand,ratherthanasjustavariantwithintheCoca-Colarange.Thusitwas

extendedbytheintroductionofalemon-flavouredvariantin2002.

16、Thethree-yearcooperationwiththefootballplayerThierryHenryhashelpedCoca-

ColaFrancesellitsproductswell.

A、Right

B、Wrong

C、Doesn'tSay

標準答案：C

知識點解析：暫無解析

17、UsingcelebritiesisanewwayofmakingadsforPepsiCo.

A^Right

B、Wrong

C、Doesn'tSay

標準答案：B'

知識點解析：暫無解析

18、Coca-ColawasamajorsponsorforthefootballworldcupinFrance.

A、Right

B、Wrong

C>Doesn'tSay

標準答案：C'

知識點解析：暫無解析

19、Thecompany'ssoftdrinkssellwellallyearround.

A、Right

Wrong

C、Doesn'tSay

標準答案：A

知識點解析：暫無解析

20、Coca-Cola'sattemptstodiversifyitsproducthavebeenprovedtobesuccessful.

A、Right

Wrong

C、Doesn'tSay

標準答案：A

知識點解析：暫無解析

21、FantaLatinaandFantaMadnessaredesignedtoappealtoFrenchconsumers.

A、Right

Wrong

C、Doesn'tSay

標準答案：B

知識點解析：暫無解析

22、Thelow-calorievariantCoca-ColaLightregardedasadistinctbrandwastheresult

ofthecompany'sadvertisingstrategy.

A、Right

Wrong

C、Doesn'tSay

標準答案：A

知識點解析：暫無解析

五、閱讀理解題(本題共6題，每題1.0分，共6分0)

?ReadthearticlebelowaboutSouth-eastAsianstocks.?Foreachquestion23-28onthe

oppositepage,choosethecorrectanswer.?Markoneletter(A,BorC)onyourAnswer

Sheet.Afteragood2003,will2004bebetter?Thepastyearhasbeenagoodonefor

SoutheastAsianstocks.MarketsinbothSingaporeandthePhilippineshaverisenby

morethan30%indollarterms;Indonesiahassurgedmorethan70%;andtigerish

Thailandhasleaptbyalmost130%.Investors,needlesstosay,arekeentoknowwhether

lightningwillstrikeagaininthesameplacesin2004.Thereisindeedsomethinggoodin

store:elections.Thegainsofthepastyearareeasytoexplain.Indonesia,forone,has

finallyfounditsfeetafteryearsofchaosfollowingtheregionalcrisisin1997.Inflation

andinterestratesarefailing,andtheeconomyhasgrownbyaround4%inthepastyear.

Thailand'seconomy,meanwhile,hasbeendoingevenbetter.Ithasgrownatanannual

rateof6.5%intheyearasawhole.Becauseoflowinterestrates,consumershavebeen

wildlypurchasingcarsandhouses,helpingcrisis-hitcompaniespayofftheirdebtsand

thusimprovingthebalancesheetsofThailand'sstrugglingbanks.Analyststellsimilar

talesofassetincreaseallaroundtheregion.MarkusResgen,ofING,aDutchbank,notes

thatAsianshavebeenpilingupdepositsintheirbankaccountssincethecrisis.With

interestratessolow,heargues,theynowhaveanincentiveeithertoconsumemoreorto

pultheirsavingsintomorelucrativeinvestments.Eitherway,sharepricesshouldrise.

Evennow,ailSoutheastAsianmarketsarestillwellbelowtheirpre-crisishighs.

Moreover,pointsoutChristopherWoodofCLSA,aninvestmentbank,allSoutheast

AsianmarketsexceptSingaporeserveasusefulhedgesagainstAmerica,sincetheydo

notriseandfallwithWallStreet.Unexpectedeventsmightyetupsettheserosy

prospects.TherewillbeelectionsinthePhilippinesandIndonesiain2004,andprobably

inMalaysia,too.Thailandgoestothepollsatthebeginningof2005.Economically

conuptedgovernments,streetprotestsorbombingcampaignsarealwaysapossibility.

Buttheresponsibleleadersseemlikelytogetre-electedinallfourcountries.

Furthermore,theywillspendalotofmoneyintheprocess,outofboththestatebudget

andtheirownpockets,givingtheireconomiesafurtherboost.AsarecentreportbyING

pointsout,Indonesianstocksroseinthenm-uptoallofthepastthreeelections.

23、About2004investorsareeagertolearnwhether

A^itistherighttimetomakeinvestment.

B、SoutheastAsianstockswillbebetter.

C、therewillbeanyelections.

標準答案：B

知識點解析：暫無解析

24、WhalhashappenedinIndonesiainthepastyear?

A、Therehasbeenchaosfollowingtheregionalcrisisin1997.

B、Theeconomyhasgrownbyaround4%.

C^Bothinnationandinterestrateshavefinallyrisen.

標準答案：B

知識點解析：暫無解析

25ThelowinterestralesmadeconsumersinThailand

A^crazilybuycarsandhouses.

B、helpcrisis-hitcompaniespayofftheirdebts.

C^improvethebalancesheetsofstragglingbanks.

標準答案：A

知識點解析：暫無解析

26、WhatconclusioncanwegetfromMarkusRosgen'sanalysis?

A、Asianshavebeendepositingtheirmoneyinbanks.

B>Lowinterestsmakeconsumerstobuymoreormakeinvestment.

C、SoutheastAsianeconomyispromising.

標準答案：C」

知識點解析：暫無解析

27、SoutheastAsianmarketsserveasusefulhedgesagainstAmericabecause

A^theydonotriseandfalltogetherwithWallStreet.

theyaxestillwellbelowtheirpre-crisishighs.

C、sharepricesshouldrise.

標準答案：A

知識點解析：暫無解析

28、Whatwillgivetheeconomyofthefourcountriesafurtherboost?

A、corruptedgovernments,streetprotestsandbombingcampaigns

B、theamountotmoneyspentintheprocessofelection

C、thedevelopmentofstockmarket

標準答案：B

知識點解析：暫無解析

六、完形填空題(本題共72題，每題1.0分，共12

分。)

?Readtheintroductionbelowaboutabookfair.?Choosethecorrectwordtofilleach

gap,fromA,B,orContheoppositepage.?Foreachquestion29-40,markoneletter(A,

BorC)onyourAnswerSheet.Bookfair——facts&figuresTheFrankfurtBookFair,the

largest,oldestandmostimportantbookfairintheworld,brings(29)anestimated80,000

executivesfromtheinternationalbookandmediaindustry,(30)nearly10,000journalists

fromabout70countriesreport(31)theevent.Tobegin(32),theFrankfurtBookFair

wasprimarilyanorderfair(33)booksellersfromGermanybut,asitsinternational

importancegrew,the(341ofrightsandlicensesbecameitscentralactivity.(35)three-

quartersofthepublishingworld'srightsandlicenses(36)nowtransactedthroughthe

FrankfurtBookFair.TheFrankfurtBookFairhasrespondedtothedevelopmentofthe

electronicmediaby,in1993.setting(37)aseparateexhibitionareaatthefair.(38)two

years,thenumberofexhibitorsOfferingelectronicpublishingproductsincreasedeight-

fold,(39)thatnowtheFrankfurtBookFairisthemostimportanteventinthemediumof

electronicpublishing(40)wellasbooks.

29、

A、about

B、down

C、together

標準答案：C

知識點解析：暫無解析

30、

A、which

B、yet

C>while

標準答案：C

知識點解析：暫無解析

31、

A、over

B、on

C^at

標準答案：B

知識點解析：暫無解析

32、

A、from

B、with

C、off

標準答案：B

知識點解析：暫無解析

33、

A、against

to

C、for

標準答案：C

知識點解析?：暫無解析

34>

A、draft

drafting

C>drafted

標準答案：B

知識點解析：暫無解析

35、

A、Around

B、Of

C、Near

標準答案：A

知識點解析：暫無解析

36、

A、are

were

C、have

標準答案：A

知識點解析：暫無解析

37、

A^out

B、up

C、aside

標準答案：B

知識點解析：暫無解析

38、

A、Within

B、Between

C、After

標準答案：A

知識點解析：暫無解析

39、

A、such

B、in

CNS