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Section1.
HowtoWriteLettersforMakingQuotations,OffersandCounter-offers
Togiveabriefintroductiontowhatisaquotation,offerandcounter-offerToenableSstobecomeawareofmaincontentoflettersforquotation,offerandcounter-offerToenableSstofamiliarizethemselveswiththesamplesgivenToreadandpracticeusingsomeoftheimportantwordsandexpressionsforbusinesswritingTodoexercisesandpracticetranslatingquotation,offerandcounter-offerObjectives:WritingforQuotations,OffersandCounter-offers
I.WhatIsaQuotationandanOffer?
Aquotationisareplytoaninquiry,whichisanofferinsimpleformincludinganoticeofthepriceofcertaingoodsbeingsold,butinnolegalsense.Anofferreferstoapromisetosupplygoodsonthetermsandconditionsinwhichthesellernotonlyquotesthetermsofpricebutalsoindicatesallnecessarytermsofsalesforthebuyer'sconsiderationandacceptance.Inaddition,anoffermaybeclassifiedintoafirmofferandanon-firmoffer.I.WhatIsaQuotationandanOffer?
Whenanoffereereceivestheoffer,hemayshowdisagreementtosometermssuchaspriceorpaymenttermsintheoffer;hemayevenmakeacounter-offer.Soadealisusuallyconcludedonlyafterseveralcyclesofbargaining.Inotherwords,veryoften,itisonlyaftertheexchangeofanumberoflettersand/orfaxesthatthetwopartiescomeentirelytoterms.Insuchacasethebuyer,whenfinallyplacinghisformalorder,wouldacceptthetermsandconditionsagreeduponfortheseller'sconfirmation,whichwillbefollowedbythesignatureoftherelativeSalesConfirmationorContract.II.TheMainContentof
anOfferLetters1)Expressingpleasureorthanksforreceivinginquiry2)Makinganofferbystatingthetradeterms3)Expressingtheofferer’shopeforanorderfromtheoffereeIII.ReadandExplainSampleLetters
Sample1:AQuotationforStationary
CarsDearSir,Inreplytoyourinquiryofyesterday,wehavepleasureinsubmittingourquotationaslistedbelow:1.10doz.Ballpens(Black) @$10.00perdoz.2.5doz.Pencils(Red) @$5.00perdoz.3.5doz.Erasers @$12.00perdoz.4.5doz.Sharpeners @$9.00perdoz.5.5doz.Ballpens(Blue) @$4.00perdoz.6.10doz.ExerciseBooks @$15.O0perdoz.III.ReadandExplainSampleLetters
Sample1:AQuotationforStationary
CarsSamplesofthegoodscanbeinspectedatouraboveaddress,oralternativelyitcanbearrangedbysendingourrepresentativetoyourofficewithsamplesforyourinspectionatourexpense.Theratesquotedabovearenet,andthedeliveryofgoodswillbemadeatyourofficeasdesiredatourexpense.Thepaymentofthebillsintwomonths’timefromthedateofdeliveryofgoodsisacceptabletous.Thequotationsaretobeopenforaperiodofonemonthfromthisdate.Assuringyouofourbestservice.Yoursfaithfully,AnswertheFollowingQuestions
1.Whatdoesthewriterdointheopeningoftheletter?2.Whatdoesthequotationinclude?WordsandPhrases
1.quotation
statementofthecurrentpriceandconditionsuponwhichasupplieriswillingtosellorservicesmaybeperformede.g.Hereisthequotationforsupplyofthecaptionedgoods.e.g.Hehadhisbookprintedathisownexpense.2.atone’sexpense
withtheexpensepaidbysb;withsbpayingthecostRefertosampleWordsandPhrases
3.rates
chargeorpaymentfixedaccordingtoastandardscalee.g.Nighttelephoneratesarecheaperthandayrates.e.g.Thebookis$4net:nobookshopwillsellitforless.4.net(price/rate)
notallowedtobemadelower
5.bill
alistofthingsboughtandtheirprice
e.g.I’llpaythebilltoday.RefertosampleSample2:ANon-FirmOfferforChinesePrintedShirtingJanuary10,2000DearSirs,Re:
ChinesePrintedShirtingWeareinreceiptof
yourletterdatedFebruary15andgladtonotethatthereareverybriskdemands
forthecaptionedgoods
inyourcity.Wetakepleasureinmakingyou,asperyourrequest,thefollowingspecialoffer,subjecttoourfinalconfirmation:Sample2:ANon-FirmOfferforChinesePrintedShirtingPacking:Inbalesorinwoodencases,atyouroptionPrice:US$3.5permetreCIF.NewYorkShipment:Tobemadeinthreeequalmonthlyinstallments,beginningfromDecember,1999Payment:Byconfirmed,irrevocableL/Cpayablebydraftatsighttobeopened30daysbeforethetimeofshipment.Wehavemadeagoodsselectionofsamplessuitedtoyourcountry,andsendthemtoyoutodaybyparcelpost.Theirfinequality,attractivedesigns
andthereasonablepriceswillconvinceyouthatthesegoodsareofgoodvalue.Weareexpectingtoreceiveyourorder.Yoursverytruly,AnswertheFollowingQuestions
1.Whatdoesanofferinclude?2.Whatdoesthewritertriestodointhelastparagraphbutone?WordsandPhrases
1.Re:/Subj:
Regarding:/Subject:e.g.Re:CottonPiece-goodse.g.Weareinreceiptofyourletterofthe17th.e.g.Thereisabriskdemandforengineeringshares.2.beinreceiptof
havereceived3.briskdemand
activedemandRefertosampleWordsandPhrases
4.thecaptionedgoods
thegoodsputasthetitleorheadingofalettere.g.Herewe’llmaketheofferforthecaptionedgoods.e.g.Thecheapmachinelooksgoodbutitisofverybaddesignanddoesnotworkwell.5.design
thearrangementsofpartsthatgointohumanproductionRefertosampleIV.TheMainContentofaCounter-offerLetter
1)Thankingthesellerforhisoffer2)Expressingregretatinabilitytoaccept3)Makingacounter-offerif,inthecircumstances,itisappropriate4)SuggestingotheropportunitiestodobusinesstogetherV.ReadandExplainSampleLetters
Sample3:ACounter-offerforChemicalFertilizerDearSirs,ChemicalFertilizerWethankyouforyourletterof15thJuneofferingus500metrictonsofthesubjectgoodsatUS$500permetrictonCFRTianjinusualterms.Inreply,weverymuchregret
tostatethatourendusersherefindyourpricetoohighandoutoflinewiththeprevailingmarketlevel.InformationindicatesthatsomeparcelsofJapanesemakehavebeensoldatthelevelofUS$450permetricton.Suchbeingthecase,itisimpossibleforustopersuadeourend-userstoacceptyourprice,asmaterialofsimilarqualityiseasilyobtainableatamuchlowerfigure.Shouldyoubepreparedtoreduceyourlimitby,say10%,wemightcometoterms.V.ReadandExplainSampleLetters
Sample3:ACounter-offerforChemicalFertilizerItisinviewofourlong-standingbusinessrelationshipthatwemakeyousuchacounter-offer.Asthemarketisdeclining,wehopeyouwillconsiderourcounter-offermostfavorablyandcableusacceptanceatyourearliestconvenience.Weareanticipatingyourearlyreply.Yoursfaithfully,AnswertheFollowingQuestions
1.Whydoesthewritermakeacounter-offer?2.Whatisthepricecounter-offeredbythewriter?WordsandPhrases
1.usualterms
on/underusualtermse.g.Wecannotacceptyouroffermadeonusualterms,forthepriceisoutoflinewiththeprevailingmarketlevel.e.g.Weverymuchregrettosaythatthematterhasslippedourattention.e.g.Pleasemakeusafirmoffer,indicatingthebestpossibleshipment.2.regret
besorry3.indicate
show,demonstrateRefertosampleWordsandPhrases
4.make
product,especiallyindustrialproducts
e.g.TheyareinterestedinthingsofChinesemake.e.g.Wecannotdobusinessatyourfigure.5.figure
priceRefertosampleExercise
1.TranslatethefollowingletterintoChinese.DearSirsWethankyouforyourenquiryofAugustl0andarepleasedtosendyouourquotationforcottonandsilkblouses.Wehaveindicatedthoseitemsthatareavailablefromstock.Fortheremainingitemsthestateddatesofdeliveryareapproximate,butinnocasewouldthesedatesbeexceededbymorethanafortnight.Alltheitemsquotedaremadeofthebestqualitymaterialsandcanbesuppliedinvariousdesignsandcolors.Wecanalsoacceptordersforblousestobemadeaccordingtoinstructionsinordertomeettheindividualrequirementsofthemasses.Pleaseavailyourselvesofthisadvantageousconditionandplaceyourorderswithusnow.Exercise
1.TranslatethefollowingletterintoChinese.Weencloseacopyofourlatestcatalogueaswefeelthatyoumaybeinterestedinsomeofourotherproducts,suchasleathershoesandglovesasdescribedandillustratedonpagesl0~15ofthecatalogue.Ifso,pleasedonothesitatetoaskusforquotationsandoffers,whichwillreceiveourcarefulattention,andweassureyouofourclosecooperationatalltimes.Yourssincerely,AnswerExercise
1.TranslatethefollowingintoEnglish.尊敬的先生:事由:5,000長噸黃麻報盤
8月15日來函收到,謝謝。應貴方要求,現報盤如上:(1)商品名稱:孟加拉國黃麻,2001年出產。(2)數量:5,000長噸(裝運重量)(3)質量和規格:一級品。質量應不低于我黃麻商會制定的標準。回潮率應不大于19.04%。(4)單價:成本加保險費、運費到廣州每長噸450美元。(5)裝運期限:2001年10月一批。(6)付款條件:保兌的、不可撤銷的、可轉讓的可分割的即期信用證。以上報盤以我方最后確認為準。請即電復。此致敬禮孟加拉國黃麻出口公司
2001年8月25日AnswerObjectives:Togiveabriefintroductiontohowtowritequotations,offersandcounter-offersToenableSstobecomeawareofdifferentconventionalitiesusedforwritingquotations,offersandcounter-offersTopracticeusingdifferentconventionalitiesusedforwritingquotations,offersandcounter-offersTodoexercises
Section2.SkillsforWritingLettersforQuotations,OffersandCounter-offers
I.HowtoWriteQuotationsandOffers
Generallyspeaking,aquotationincludes:1.acknowledgementoftheinquiryreceivedpreviously;2.descriptionofthequalityandquantityofthegoodsinquired;3.pricesofthegoodsrequired(Makeclearwhetherornotthequotedpricesaretoincludedelivery,forfailuretodothismayleadtosubsequentdisagreementwiththebuyer.);4.termsofpayment,dateofdeliveryandpercentageofdiscount,thecoverageoftheprice,etc.;5.periodofvalidity.II.ConventionalitiesforMakingaQuotationandOffersinaLetter
1.ThankyouforyourrecentfaxtellingusthatthereisagooddemandforourPandatelevisionsinyourmarket.Wearepleasedtoofferthemasfollows.2.WeacknowledgewiththanksreceiptofyourletterofJanuary19.Inreply,wehavepleasureinmakingthefollowingoffer,subjecttoourfinalconfirmation.3.WethankyouforyourinquiryofDec.20,andcanofferyouthesoybeansyourequired.Thisofferwillremainopenuntilthereceiptofyourwirebyreturn.4.WeobtainedyournameandaddressfromMessrs.…whogaveustounderstandthatyouareexperiencedimportersof…Wehavenowpleasureinofferingyou…ofwhichwewouldappreciateyourpushingthesaleonyourmarket.II.ConventionalitiesforMakingaQuotationandOffersinaLetter
5.WehavepleasureinofferingyouthegoodslistedontheattachedoffersheetNo.…,andhopethattheywillbeofinteresttoyou.6.Ourpricesareinforceonlyifyouorderbyreturnmail.7.Thepricesarevalidonlyifthecurrentpricesofrawmaterialsdonotchange.8.Theaboveofferisvalidonlyforthecourseofonemonth.9.Wethankyouforyourinquiryandhavepleasureingivingyouthefollowingoffer,subjecttopriorsale.10.Thisoffermustbewithdrawnifnotacceptedwithinfivedays.Exercise
1.Fillintheblankswiththegivenwordsorexpressions.perpriceplacingeffectedinsubjecttoofferDearSirs,WeacknowledgereceiptofyourletterofMarch15th,andconfirmhavingcabledyoutodayinreply,as
confirmationcopyenclosed.Youwillnotefromourcablethat,weareinapositiontoofferyou50longtonsofTinFoilSheetsattheattractive
ofStg.135perlongtonC&FShanghaifordeliverywithinonemonthafteryour
anorderwithus.Paymentofthepurchaseistobe
byanirrevocableletterofcredit
ourfavor,payable
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