目錄第一章單元測試第二章單元測試第三章單元測試第四章單元測試第五章單元測試第六章單元測試第七章單元測試第一章單元測試1【單選題】(2分)正確答案：AWhichofthefollowingcross-bordere-commercemodelsinvolvesbusinessessellinggoodsandservicesdirectlytoconsumers?（）A.B2CB.B2BC.C2CD.O2O2【單選題】(2分)正確答案：DWhichofthefollowingbestdescribesAliExpress?（）A.AliExpressisalogisticscompanythatprovidesshippingservicesforChineseretailerstosendproductsdirectlytooverseascustomers.B.AliExpressisasocialmediaplatformthatconnectsChineseconsumerswithoverseasbrandsforcross-bordershopping.C.AliExpressisaB2BplatformcreatedbyAlibabatofacilitatetransactionsbetweenChinesemanufacturersandoverseaswholesalers.D.AliExpressisaglobalonlineshoppingplatformthathelpsChinesesmallandmedium-sizedenterprisesexpandintooverseasmarkets.3【單選題】(2分)正確答案：CWhichofthefollowingisNOTamainfeatureofAmazon?（）A.Acomprehensivelogisticssystemwithone-stopservices.B.Buyer-orientedwithvariousC.Aseller-orientedapproachwithlimitedD.Detailedproductdescriptionswithminimalcustomerservice.4.【多選題】正確答案：ABCWhichofthefollowingarekeyfeaturesofeBay?（）A.SellerscanregisteraneBayaccounttoconductforeigntradesaleseasily.B.eBayisaplatformwheresellerscanlistuniqueandrareitems.C.eBayusesPayPalasapaymentmethod,supportingmultipleinternationalcurrencies.D.SellersoneBayhavelimitedsalesmethods.5.【多選題】正確答案：ABCWhichofthefollowingarekeyfeaturesofA?（）A.Leveragingbigdatatoprovidepreciseindustrytrendanalysis.B.Hightrafficvolumeandglobalrecognition.C.Comprehensiveservicesincludingstoredecoration,marketing,andtraining.D.Lackofsupportforbigdataanalysis.第二章單元測試1【單選題】(2分)正確答案：CWhatkindofinformationdoattributewordsprovide?（）A.Thecolorofaproduct.B.Thebrandnameofaproduct.C.Specificdetailsaboutaproduct’sfeatures.D.Theessentialnatureofaproduct.2【單選題】(2分)正確答案：DWhichofthefollowingbestdescribestheimportanceofacomprehensivelistingprocessincross-bordere-commerce?（）A.Itallowssellerstotargetconsumersmoreaccurately.B.Itensuresthequalityoftheproductsbeingsold.C.Itreducestheeffortrequiredbysellerstomarkettheirproducts.D.Itincreasesproducts’exposureandconversionrates,leadingtobettersalesperformance.3【單選題】(2分)正確答案：CWhyisagoodproducttitledescriptionconsideredessential?（）A.Itsolelydeterminesthesuccessofaproduct.B.Itguaranteesahighconversionratewithoutanyotherfactors.C.Itenablestheproducttobediscoveredbypotentialbuyers,attractstheirinterest,andenhancesitsexposureandranking.D.Itisjustaminordetailthatdoesnotsignificantlyimpactthesalesofaproduct.4【單選題】(2分)正確答案：DWhatisaproductdescription?（）A.Asimpleinventorynumberusedtotracktheproduct.B.Alistoftheproduct’stechnicalspecificationsforexperts.C.Abriefstatementabouttheproduct’smanufacturer.D.Apowerfultoolthattellsastory,highlightsbenefits,andcreatesanemotionalconnectionwithpotentialcustomers.5.【多選題】正確答案：ACDWhichofthefollowingstatementscorrectlydescribethedifferencesbetweenthe“redocean”and“blueocean”businessesincross-bordere-commerce?（）A.The“blueocean”businessislesscompetitiveandthusmoresuitablefornewcomerswithlimitedresources.B.Profitmarginsinthe“redocean”aregenerallyhigherthaninthe“blueocean”.C.The“redocean”businesshasahighernumberofsellerscomparedtothe“blueocean”.D.The“blueocean”businessoffersmoreuntappedmarketpotentialthanthe“redocean”.第三章單元測試1【單選題】(2分)正確答案：CWhichreferstotheprocessofdirectingtrafficfromtheplatformtotheseller’spersonalstore?（）A.PromotionActivitiesB.KeywordTrafficOptimizingC.GeneralKeywordsSearchD.TrafficDrivenplatform-inside2【單選題】(2分)正確答案：BwhichisamethodusedtoachieveSEM(SearchEngineMarketing)?（）A.Keywordadvertisingonlyallowsadvertisementstobedisplayedononespecificpage.B.Keywordadvertisingistheprocessofdisplayingadvertisementsonthesearchresultspagetoachieveprominentpositioning.C.Userscannotchangekeywordsinkeywordadvertising.D.Keywordadvertisingdisplaysadvertisementsrandomlyontheinternet.3【單選題】(2分)正確答案：AWhichofthefollowingbestdescribesthebenefitsofkeywordpromotionforcompanies?（）A.Settingspecifickeywordsallowscompaniestotargetpotentialcustomersaccurately.B.Keywordpromotiononlyincreasesbrandawarenessbutdoesnotaffectsales.C.Keywordpromotiondoesnotprovideanydataanalysistoolsforenterprises.D.Keywordpromotioncannotredirectpotentialcustomerstoacompany’swebsite.4.【多選題】正確答案：BCWhichofthefollowingaretheinitialstepsinthekeywordpromotionprocess?（）A.DevelopingmarketingstrategiesB.AnalyzingaudienceneedsC.DeterminingthetargetkeywordD.Optimizingwebsitecontent5.【多選題】正確答案：BCWhichofthefollowingarewaystoexpandkeywordcoverage?（）A.IgnoringtheadditionofnewkeywordsB.AddingmorerelevantkeywordsC.OptimizingtheexistingkeywordsD.Randomlyselectingnewkeywords第四章單元測試1【單選題】(2分)正確答案：AWhichofthefollowingisNOTaserviceprovidedbyAmazonFBA?（）A.ProductmarketingB.CustomerserviceC.DeliveryD.Warehousing2【單選題】(2分)正確答案：DWhichofthefollowingbestdescribesanoverseaswarehouseinthecontextofcross-bordere-commerce?（）A.Anoverseaswarehouseisafacilityforprocessingandmanufacturingproductsbeforetheyareexported.B.Anoverseaswarehouseisastoragefacilitythatisusedtohousepersonalbelongingsoftravelers.C.Anoverseaswarehouseisasalesoutletabroadwherelocalcustomerscanpurchaseimportedgoods.D.Anoverseaswarehouseisawarehousingandlogisticsnodesetupbysellersinregionsnearbuyerstoenhanceorderfulfillmentanddeliveryefficiency.3【單選題】(2分)正確答案：CWhichofthefollowingisNOTamodeoftransportationcommonlyencounteredduringtheFirstMileLogisticsStage?（）A.LandTransportationB.OceanShippingC.UndergroundMetroD.Airfreight4.【多選題】正確答案：ABCDWhatdoesthewarehousingandhandlingcostinthecontextofoverseaswarehousesmainlycover?（）A.Thestoragefeesincurredforkeepinggoodsintheoverseaswarehouse.B.Thecostoftransportinggoodsfromtheseller’sdomesticlocationtotheoverseaswarehouse.C.Thecustomsclearanceexpensesforimportinggoodsintothedestinationcountry.D.Theinsurancefeesforprotectingthegoodsduringthedeliveryprocess.5.【多選題】正確答案：ABCDWhichofthefollowingareconsideredasimportantrulesforwritinglogisticsletters?（）A.ClarityB.CompletenessC.CorrectnessD.Courtesy第五章單元測試1【單選題】(2分)正確答案：DWhyshouldrelevantpersonnelintheenterprisemakedetailedrecords?（）A.Becausetheycanregainthebuyer’sfavor.B.Becausetheycanpromptlycommunicatewiththebuyer.C.Becausetheycangetthecustomersdetailedinformation.D.Becausetheycanbetterhandlecustomerdisputesinthefuture.2【單選題】(2分)正確答案：BWhatdoexternaldrivingforcesmainlyreferto?（）A.Advertisingcostsincurredbycompaniestopromotetheirproducts.B.Coststhatcustomershavetobeariftheywanttoswitchbrands.C.Incentivesprovidedbycompaniestoattractnewcustomers.D.Barrierssetupbythegovernmenttoregulatecross-bordere-commerce.3【單選題】(2分)正確答案：DWhatisakeyaspectofwebsiteconditionsthatdirectlyaffectscustomersatisfactionincross-bordere-commerce?（）A.LengthycheckoutprocessB.Low-qualityproductimagesC.AttractiveadvertisingD.Convenientwebsiteoperations4.【多選題】正確答案：BCDWhichofthefollowingarebenefitsthatcanbeofferedtoabuyertoexpressapologiesorwinbacktheirfavorwhenreceivingacomplaint?（）A.MonetarycompensationB.DiscountsC.SmallgiftsD.Coupons5.【多選題】正確答案：BCWhichofthefollowingareeffectivemeasuresforsellerstooptimizecustomerserviceincross-bordere-commerce,consideringtimezonedifferences?（）A.Providingonlyemailsupportandnotusinganyreal-timecommunicationtools.B.Settingupautomaticresponsefunctionstoprovideanswerstofrequentlyaskedquestions.C.Adjustingtheworkinghoursofthecustomerserviceteamtocoverthedaytimehoursofthetargetmarket.D.Ignoringinquiriesfrombuyersduringtheseller'snighttimerestperiod.第六章單元測試1【單選題】(2分)正確答案：CWhichofthefollowingisNOTatrendinthecurrentstatusofcross-bordere-commercepaymentandsettlement?（）A.DiversificationofPaymentMethodsB.LocalizationofFront-endPaymentToolsC.DominanceofLarge-scaleB2BPaymentsD.HugePotentialforDevelopment2.【多選題】正確答案：ABDWhichofthefollowingareexamplesofofflinepaymenttoolscommonlyusedincross-bordere-commerce?（）A.RemittanceB.CollectionC.CreditCardD.LetterofCredit3.【多選題】正確答案：ACWhichtwotrendsarehighlightedinthecurrentstatusofcross-bordere-commercepaymentandsettlement?（）A.Thereductioninforeignexchangesettlementcomplexity.B.Theemergenceofmobilepaymentsonly.C.Thediversificationofpaymentmethods.D.Thedominanceofcash-on-deliverypayments.4.【多選題】正確答案：ABCWhichofthefollowingarecommonlyusedthird-partypaymentplatformsinChina?（）A.WeChatPayB.UnionPayMerchantServicesC.AlipayD.Paypal5.【多選題】正確答案：BCDWhichofthefollowingarecommonlyusedonlinepaymenttoolsincross-bordere-commerce?（）A.OfflinebanktransfersB.Third-partypaymentplatformsC.InternationalcreditcardpaymentD.Onlinebankingpayment第七章單元測試1.【多選題】正確答案：ABDWhichofthefollowingstatementsaretrueaboutDJIdrones?（）A.DJIdronesarebeingusedinHollywoodforfilmmaking.B.DJIdronesarehelpingtochangethestereotypeof“MadeinChina”C.DJIdronesareprimarilyusedaslow-altitudereconnaissanceaircraft.D.DJIdronesarebeingusedindiversefieldsglobally.2.【多選題】正確答案：ABCDWhichofthefollowingareimportantfactorsthatcontributetoSHEIN’ssuccess?（）A.Frequentappearanceonsocialmediaplatforms.B.Sellingproductsatlowprices.C.Activeupdatingofnewproducts.D.Effectiveuseoftrafficandinfluencers.3【單選題】(2分)正確答案：CWhichofthefollowingbestdescribesOnePlus’sapproachtobrandbuildingandmarketing?（）A.OnePlusfocusesonexpandingintoemergingmarketsindevelo