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INDUSTRIES
&
MARKETSChildren's
Apparel:
market
data&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket
NumbersRevenue91215161922252627AverageRevenue
per
CapitaSustainableapparel
shareVolumeby
MarketAverageVolumeper
CapitaPriceper
UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
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Market
Insightscom/outlook/3CHAPTER
1OverviewParents
prioritize
quality,
material,
and
durability
in
children's
clothing
purchasesOverview:
SummarySummaryChildrenagedbetween
0and
14
years
accountforaquarter
oftheworld’spopulation.
TheChildren’sApparel
segment
alsogenerates
highersalesvolumesthan
theMen’s
Apparelsegment.
Interms
ofsales,
however,
thesegment
ranksthird,
behindthe
Women’s
and
Men’s
Apparelsegments.
When
itcomes
topurchasingclothing
fortheirchildren,there
areseveral
criteria
which
parentstakeinto
consideration,
includingthequality,
material,
anddurability.Thesecriteria
are
expected
tocontinueto
becrucial.5Sources:Market
Insights
2023The
Children’s
Apparel
market
includes
clothing
for
boys
and
girls
up
to
age
14Overview:
Market
DefinitionMarket
definitionDefinition:TheChildren’s
Apparel
market
covers
apparelfor
boysand
girlsupto
age14.Clothesforbabiesandtoddlersare
separately
displayed
inthe
Baby
Clothesmarket.Italsoincludestraditionaldress
shirtsfor
boysaswell
ascasual
shirts.TheJerseys,
Sweatshirts
&Pulloversmarket
encompasses
knitwear,
sweatshirts,jerseys,
sweaters,
turtleneck
sweaters,
and
under-sweaters
forchildren.
TheSports&Swimwear
market
covers
the
following
categories:
Sportswear
andSwimwear
for
children.
TheNight&Underwear
market
encompasses
bras,briefs,panties,and
bathrobes
forgirls.
Italsoincludesunderpants(briefsand
boxers)forboys.
TheT-shirtsmarket
encompasses
children’s
clothesfor
the
upperbodythatare
worn
beneath
the
outerwear.
TheTight&Leggingsmarket
encompasseshosiery
forchildren
thatcover
the
entire
or
most
oftheleg
and
sometimes
thefoot.
TheSocksmarket
encompasses
hosiery
for
children
thatcover
the
foot
and,attimes,theleg
upto
the
knee.
TheBaby
Clothesmarket
encompasses
theentirety
ofclothing
articles
and
accessories
forchildren
upto
aheightof
85cm.TheClothingAccessories
&OtherClothes
market
covers
thefollowing
categories:Gloves,
Shawls&Scarves,
Belts,Hats&Caps,
Ties&Bow
Ties,Leather
Clothes,andFelt,Fur
&OtherClothes
forchildren.Structure:Themarket
isfurtherdividedintothe
following
categories:TheCoats&Jacketsmarket
encompasses
outdoor
jackets,coats,andrainjacketsforchildren.
TheBlazers
market
encompasses
indoor
jacketsforchildren
sold
asseparate
items.
TheSuits&Ensembles
market
encompasses
ensembles
thatincludeablazeror
jacket
and
trousers
madeof
the
same
material
and
handboys’suitsconsisting
of
aset
ofjacket
andsuittrousers
(two-piece
suits),which
canoptionally
becombined
with
avest
(three-piece
suits).TheDresses
&
Skirtsmarket
encompasses
allforms
ofdresses
andskirtsforchildren.
TheTrousersmarket
encompasses
clothtrousers,
jeans,andshortsforchildren.
TheShirts&Blouses
market
encompasses
all
sortsof
shirt-like
or
other
topsforgirls.6Sources:Market
Insights
2023Children's
Apparel
accounted
for
15.83%
of
the
Apparel
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheChildren'sApparelmarket
amountstoUS$272.30bn
in2023.
Themarket
isexpected
to
grow
annuallyby2.57%
(CAGR2023-2028).Thismarket
includes:Thismarket
excludes:Inglobalcomparison,
most
revenue
isgenerated
intheUnited
States(US$53bn
in2023).?CoatsandJackets?AdultClothing?Jackets,Blazers,
SuitsandEnsemblesInrelation
to
totalpopulation
figures,per
person
revenues
of
US$35.44
aregenerated
in2023.?TrousersIntheChildren'sApparel
market,
volume
is
expected
toamountto66.9bn
piecesby2028.
TheChildren'sApparel
market
isexpected
to
show
avolume
growth
of1.1%
in2024.?ShirtsandBlouses?PulloversTheaverage
volume
perperson
intheChildren'sApparel
market
isexpected
toamount
to
8.3pieces
in2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersChildren's
Apparel
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
2.0%
from2018
to
2028Market
Size:
GlobalRevenue
inbillionUS$+2.0%(1)309.1128.0300.4124.6292.8121.5285.8118.6279.4115.9272.3252.9252.7249.0103.8243.4101.7220.891.3113.1105.422.5104.722.525.232.624.731.324.230.123.828.923.527.728.823.126.428.321.320.619.120.321.322.023.126.322.825.831.243.430.442.029.741.029.240.127.837.027.736.923.832.238.639.435.237.3202135.539.1202248.738.839.142.844.045.146.347.434.0201820192020202320242025202620272028Baby
ClothesTrousersJerseys,
Sweatshirts
&PulloversSports&SwimwearShirts&BlousesOther9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
98.4
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+3.8%(1)122.7+2.8%(1)98.4+3.8%(1)82.773.169.958.5+6.1%(1)+3.5%(1)24.217.03.84.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
49.6
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+2.6%(1)+4.1%(1)57.752.749.641.4+5.3%(1)+2.4%(1)+1.8%(1)15.211.19.48.26.35.72022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Children's
Apparel
average
revenue
percapita
is
estimated
to
increase
at
aCAGR(1)
of
1.2%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$+1.2%(1)38.616.037.915.737.215.436.615.236.115.035.434.314.334.014.132.713.632.213.529.412.214.73.24.13.14.03.13.83.13.73.03.63.03.43.12.93.03.02.83.03.52.72.63.02.73.85.33.95.43.85.23.75.13.75.13.83.73.73.43.25.05.05.04.74.75.14.35.96.06.15.35.34.95.65.75.84.520182019202020212022202320242025202620272028Baby
ClothesTrousersJerseys,
Sweatshirts
&PulloversSports&SwimwearShirts&BlousesOther12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
89.6,
Australia
&
Oceania
is
the
biggestmarket
among
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+2.3%(1)103.0+3.8%(1)+2.2%(1)89.786.779.369.269.6+3.1%(1)+3.8%(1)26.421.917.113.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
164.8,
the
United
Kingdom
is
thebiggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+5.0%(1)220.8+2.0%(1)165.5164.8+2.5%(1)113.3146.6+1.6%(1)97.797.088.0+4.2%(1)36.928.92022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Share
of
sustainable
Children’sApparel
is
estimated
to
increase
from
2018
to2026Market
Size:
GlobalSustainable
apparel
shareinpercent6.70765432106.205.605.204.704.304.003.603.4020182019202020212022202320242025202615Sources:Market
Insights
2023Children's
Apparel
volume
are
estimated
to
increase
at
a
CAGR(1)
of
0.6%
from2018
to
2028Market
Size:
GlobalVolume
inbillionpieces+0.6%(1)66.922.866.322.665.622.465.022.264.422.063.721.963.763.121.659.420.258.019.954.718.921.76.87.86.77.56.77.66.77.76.67.46.77.46.87.36.87.47.76.26.96.26.97.25.86.56.68.09.87.99.57.99.68.09.77.89.37.99.47.98.97.48.59.18.47.99.111.710.610.810.210.911.111.311.411.69.620182019202020212022202320242025202620272028Baby
ClothesClothingAccessories
&OtherClothesNight&UnderwearTrousersJerseys,
Sweatshirts
&PulloversOther16
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
30.3
billion
pieces,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
inbillionpieces+2.1%(1)34.230.3+1.7%(1)+1.5%(1)14.613.2+3.4%(1)10.910.0+2.0%(1)5.84.70.70.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
9.0billion
pieces,
China
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
inbillionpieces+1.8%(1)+0.5%(1)9.69.39.08.6+2.6%(1)+1.7%(1)+1.6%(1)1.41.31.21.21.11.02022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance18
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Children's
Apparel
volume
per
capita
are
estimated
to
decrease
from2018
to2028Market
Size:
GlobalVolume
percapita
inpieces2.93.02.82.92.82.82.93.02.52.01.51.00.50.02.82.72.62.51.11.01.5
1.01.21.40.91.40.91.50.91.50.91.50.91.41.40.91.01.01.00.91.30.80.90.91.30.81.20.81.01.01.01.01.01.01.01.01.21.21.21.21.21.21.21.11.11.10.90.91.01.01.01.00.9201820192020202120222023Night&Underwear2024Trousers2025202620272028OtherBaby
ClothesClothingAccessories
&OtherClothesJerseys,
Sweatshirts
&Pullovers19Sources:Market
Insights
2023Australia
&
Oceania
has
the
biggest
market
in
Children's
Apparel
volume
percapita
in
2028Market
Size:
Regional
Comparison
(1/2)Volume
percapita
inpieces18
17.01616.814.616.316.213.816.213.916.213.916.114.016.114.016.014.015.312.715.313.214.613.212.8141210813.914.013.213.213.113.113.07.312.97.412.311.86.77.24.37.14.17.24.17.24.17.34.17.14.26.43.65.93.664.14.13.842020182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania20Sources:Market
Insights
2023With
volume
per
capita
of
25.5
pieces,
the
United
States
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
percapita
inpieces3027.327.427.627.027.126.826.826.825.825.524.418.825201510521.217.220.717.320.116.220.316.320.416.320.416.320.216.220.016.119.515.415.26.818.015.114.414.46.015.86.515.96.515.76.815.76.815.66.515.76.515.36.515.56.514.36.3020182019202020212022202320242025202620272028ChinaGermanyFranceUnitedKingdomUnitedStates21Sources:Market
Insights
2023Children's
Apparel
price
per
unit
are
estimated
to
increase
from
2018
to
2028Market
Size:
GlobalPrice
perunit
inUS$3532.131.631.030.630.229.929.316.029.328.215.928.315.53025201510527.916.114.815.516.417.215.616.916.716.415.516.818.917.217.518.417.018.015.117.916.715.414.317.516.415.317.216.117.014.415.810.311.010.710.510.610.310.310.210.210.110.17.97.77.87.47.37.47.57.67.17.07.1020182019202020212022Sports&Swimwear202320242025202620272028BlazersCoats&JacketsSuits&EnsemblesDresses
&SkirtsOther22Sources:Market
Insights
2023Europe
has
the
highest
price
pre
unit
in
Children's
Apparel
marketin
2028Market
Size:
Regional
Comparison
(1/2)Price
perunit
inUS$6.76.4765432106.66.36.46.36.25.55.46.16.15.95.66.05.35.25.95.25.25.74.25.53.95.64.15.43.75.53.85.43.75.33.55.33.65.23.35.15.13.43.43.63.53.53.43.43.33.33.33.23.03.12018201920202021Asia2022202320242025202620272028AfricaAmericasAustralia&OceaniaEurope23Sources:Market
Insights
2023With
price
per
unit
of
US$9.2,
the
United
Kingdom
has
the
highest
price
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perunit
inUS$10.810.41110910.19.97.09.66.99.46.99.26.88.86.68.06.28.06.27.96.185.95.97.15.75.9
7.07.15.56.05.95.95.95.85.95.95.85.85.775.75.95.965.855.6
5.84.05.4
5.6
5.54.05.35.144.94.74.64.44.2321020182019202020212022202320242025202620272028ChinaUnitedStatesFranceGermanyUnitedKingdom24Sources:Market
Insights
2023In
2022,
UNIQLO
had
the
highest
share
in
Children's
ApparelFurtherMarket
AnalysisBrand
share
in
202225Sources:Market
Insights
2023Inthe
Children's
Apparel
market,
online
revenue
share
reached
26.0%
in
2022FurtherMarket
AnalysisOnline
revenue
share100.0%100.0%100.0%18.0%100.0%26.0%100.0%28.0%100.0%26.0%100.0%25.0%100.0%28.0%100.0%30.0%100.0%31.0%100.0%33.0%13.0%15.0%87.0%201785.0%201882.0%201974.0%202074.0%202275.0%72.0%202172.0%202470.0%202569.0%202667.0%20272023OfflineRevenue
ShareOnlineRevenue
Share26Sources:Market
Insights
2023Inthe
Children's
Apparel
market,
mobile
revenue
share
reached
58.0%
in
2022FurtherMarket
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