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BEC-II
Unit2BCorporatehospitality
企業商務招待/t?di=1196385222_1196385222&pos=0&word=%C9%CC%CE%F1%BD%D3%B4%FD/E_ReadNews.asp?NewsID=341(商務禮儀)/show/unuSU9Bo39CljkFR.html(商務接待)1/45TeachingObjectiveToenableSstotalkaboutcorporatehospitalityTopracticereadingforgistandspecificinformationToraiseawarenessofformalversusinformallanguageinlettersToreviewlanguageformakinganddealingwithinvitationsTopracticewritingaletterofacceptance2/45UnitoverviewMixingbusinesswithpleasure:Speakingofsuitablewaysofentertainingcorporateguestsanddiscussingadvantageanddisadvantageofmixingbusinesswithpleasure;Readinganarticleaboutbusinesssocializing.Arrangingacompanyvisit:Readingofaninvitationletter,Languagefocusandwritingaletterofaceptance3/45Content
MixingbusinesswithpleasureArrangingacompanyvisit4/45Mixingbusinesswithpleasure
VocabularyOralPracticeReadingComprehensionOralpracticeSupplementaryreadingSupplementaryaudio5/45Vocabulary1-2
corporatehospitality商務接待,企業社交tip技巧,竅門,忠言tobeinneedof需要businessobjectives商務目標socialsetting社交場所trainingconsultants培訓咨詢corporateevents商務活動asocialevent社交活動accommodation住處poortiming時間不妥6/45Vocabulary2-2salesfigure銷售數字therecipeforsuccess成功秘訣establish/buildagoodbusinessrelationship建立良好商務關系tradefair貿易會fashionsportswear運動時裝teenage少年productionmethods生產方式headoffice總部designteam設計小組marketingandsalesdirectors營銷和銷售部門主管induetime經過一段時間,到適當時候7/458/45OralPractice1-2Readtheprofilesofthebusinesspeoplebelow.Choosewaysofentertainingthemformthefollowinglist.9/45OralPractice2-2Aroundofgolf一場高爾夫球Asightseeingtourofthecity城市觀光游Avisittoasportsevent觀看體育賽事Ashoppingtrip購物游fact-findingmission情況考查offeryourcompanyasubstantialcontract為您企業提供一份客觀協議toplaceanorderwith……向……定購avaluedcustomer有價值客戶finaliseoneortwosmalldetailsconcerning…對與……相關一兩個詳細情況做出最終決定。amanufactureroffashionsportswear時裝運動服生產商atwo-daystopover為期兩天中途停留注:(乘飛機作長途旅行中)中途下機逗留,中途短暫停留10/45Reference:afact-findingmissionenablesbusinessmentounderstandthecompany實地考查能使商人們了解企業invitehimtoaroundofgolf邀請他去打一場高爾夫球befithissocialstatus適合他社會身份facilitateone-to-oneconversation有利于一對一交流takeitasachancetostrengthenbusinessties把此作為加強交流機會havetherightatmospheretotalkaboutbusiness有恰當談論商務氣氛canconcentrateontheworkwithoutdistractionachancetoknowtheotherpeoplebetter11/45ReadingComprehensionTextTexttranslationWordsandexpressionsReadingcomprehensionexerciseReadthearticleandthinkaboutwhichwaysofentertainingbusinessclientsarementioned.12/45Text1-7Trainingtobeentertainingandmakingitpay
DianeSummerspicksupsometipsonhowhostsandclientscanmixbusinessandpleasuremoreeffectively.Chinese13/45Text2-7Gotalunchwithaclientorcontacttoday?Areyousureyourobjectivesofthemealareclear?Ifyouranswertothelastquestionisyes-havingsomenicefoodandgettingtoknowtheotherpersonalittlebetter,youcouldbeinneedofatrainingcourse.Fortunately,oneisnowavailable.Called‘influencinginaSocialContext’,thethree-dayprogrammerunbyHuthwaite,theUK-basedtrainingconsultants,willgiveyoutheknowledgeandskillstoplanandachieveobjectivesinasocialsettingwhileensuringthatyourclientsandprospectsstillenjoythemselves.
Chinese14/45Text3-7Thefirstthingthecoursestressisthatthereisnopointintakingclienttoarugbymatchifyouarehopingtohavesomeone-to-oneconversations.Instead,useasportingeventortheopera,forexample,asa‘hook’,thenarrangeamealafterwardsforthemoreintimatediscussionsaboutyourcompany’soutstandingrecord,orwhateverbusinessitisthatyouwishtodo.Chinese15/45Text4-7Anothercommonmistakemanybusinessmakeittosendstafftocorporateeventswithouttellingthemwhytheyarethereorwhattheyshoulddo.Itisnotsurprisingthattheyseethisasachancesimplytostandaroundhavingfreedrinksonthecompanyandchattingtoeachotherratherthantalkingtoclients.Everyonefeelsuncomfortableinthissituation.Chinese16/45Text5-7Also,manybusinesspeopleseemtobeafraidofmentioningtheword‘business’atcorporateevents.Yetoomuchsocialchit-chatandgetting-to-know-youtypeconversationaddsuptomissedopportunities.Corporateeventsneedtobeseenforwhattheyare-businessmeetinginasocialsetting.
Chinese17/45Text6-7Afurtherdifficultyliesindecidingexactlywhenyourbringupthematterofbusinessatsocialevent.Somepeoplesimplyhavepoortiming.Whatclientwantstospendaneveningatthetheatrelisteningtoyouwhisperhalf-yearsalesfiguresintohisear.Nomatterhowexcitingyoumaythinktheyare?
Chinese18/45Text7-7AccordingthePeterBelseyfromHuthwaite,therecipeforsuccessandthekeytoestablishingorbuildingagoodbusinessrelationshipseemstobetheabilitytomix‘social’conversationwith‘purposeful’conversationandtomovesmoothlyandeffortlesslybetweenthetwo.So,ifyou’rehavinglunchwithaclienttoday,……Chinese19/45Wordsandexpressions1-7Pickup這個短語是“學會,學到”意思,比如:ShesoonpickedupFrenchwhenshewenttoliveinFrance.她到法國居住后很快就學會了法語。另外,pickup還有一個常見意思,那就是“接某人”,比如,pickmeupattheairport.在機場接我。contact做名詞,意思是“熟人,在業務上相關系人”,“可能有利用價值人”(aperson,esp.inahighposition,whomyoucanusetoyourknowledgeinyourworkorsociallytogiveyouinformationorinstructions)比如,thecontactatcityhall在市政府工作人20/45Wordsandexpressions2-7available意思是能夠得到。比如,alotfreeEnglishcoursesarenowavailableintheinternet.現在在網絡上有很多無償英語課程。available這個詞很有用。比如說:Iamnotavailable.Iamalreadyengaged.不好意思。我已經訂婚了。用這句話能夠很明確地拒絕那些追求你人。21/45Wordsandexpressions3-7有兩個很主要單詞,第一個是context:環境,背景,來龍去脈;前后關系.Youcanoftentellthemeaningofawordfromitscontext.我們往往能夠從一個字上下文知道它意思。Crimehastobestudiedinitssocialcontext.研究犯罪活動必須聯絡它們所在社會背景。另外一個單詞是prospect.這是一個可數名詞,意思是“可能/潛在用戶”,“委托人或購置者”(apotentialcustomer,client,orpurchaser)比如:Thecarsalesmantalkedtoseveralprospects.那汽車銷售員和好幾個可能成為客戶人談話。22/45Wordsandexpressions4-7See……as……把……看作是……,認為。比如:Ididn’tseehisdeterminationasadefect.我不認為他果斷是一個缺點。Standaround閑站著,也能夠寫成standabout.比如:don’tstandarounddoingnothing,givemeahandwiththeluggage.別閑站著啥也不干,幫我提提行李。類似表示有sitaround/about閑坐著。
onthecompany在這段話中意思是“由企業付錢”。我們也能夠說:Thismealisonme.這頓飯我請客,我買單。Havinganothercoffeeonme.再來一杯咖啡,我買單。23/45Wordsandexpressions5-7Beafraidofdoingsth害怕做某事:Iamafraidofspeakingtothepublic.我害怕在公眾場所講話。
Chit-chat是“非正式閑聊”,也能夠做動詞用。比如:wearejustchit-chatingaboutthisandthat.我們只是在隨便閑聊而已。
Addupto意味著,說明。比如:theiractionaddeduptoadeliberatefloutingofrules.他們行動說明他們在有意違反規則。24/45Wordsandexpressions6-7Liein(原因,答案,興趣等)在于……比如:Thecausesofthewarlieinthegreedandincompetenceofpoliticiansonbothsides.戰爭起因在于雙方面政界人士貪婪和無能。注意,假如指責任,選擇,決議等方面關鍵在于某人,習慣上是用liewith。比如;Responsibilityforthedisastermustultimatelyliewiththegovernment.災難責任完全在于無能政府。Thechoicelieswithyou.由你選擇。Somepeoplesimplyhavepoortiming.有些人總是提得不合時宜。25/45Wordsandexpressions7-7Recipe是“處方,秘訣”意思,比如Hethinkstheonerecipeforsuccessliesinhardwork.他認為成功唯一訣竅在于勤奮。Thekeytoestablishingorbuildingagoodbusinessrelationship建立良好商務關系關鍵是…… 注意,這里to是介詞,所以必須跟動名詞establishing和building連用。mix‘social’conversationwith‘purposeful’conversation把“社交活動”與“目標性對話”交織起來。又比如其它例子:mixbusinesswithpleasure.把公務和娛樂結合起來。26/45ReadingcomprehensionexerciseUsingtheinformationinthearticle,completeeachsentencewithaphrasefromthelistReadthearticleagain.Choosethebesttitleforeachnumberedparagraph.27/45Oralpracticebuildagoodbusinessrelationship建立良好商務關系establishrapportwithclients與客戶建立聯絡enhancemutualunderstanding促進相互了解amorecolorfullife更為豐富多彩生活workandplayareone工作與休息融為一體difficultyofswappingroles角色交換困難forgetyourrole忘記自己角色toopreoccupiedwithyourwork對工作過于專心Speaking.Whataretheadvantagesanddisadvantagesofmixingbusinesswith
pleasure.把商務和娛樂結合有利之處和不利之處是什么?參考詞匯和表示28/45ArrangingacompanyvisitReadingcomprehensionReadingexerciseLanguagepointsWritingpractice29/45ReadingcomprehensionReading.MrFellini,thePurchasingManagerofCuoreSportivo,hasreceivedthisinvitationfromAngelaGoddardofTrackplusLtd.Readherletter.Whatistheinvitationfor?LetterWordsandexpressions30/45Letter1-4DearMrFellini,IwasdelightedtofinallymeetyouattheMilantradefairlastweekandIwouldliketothankyoufortheinterestyouexpressedinTrackplusandourrangeofchildren’sandteenagefashionsportswearandaccessories.31/45Letter2-4wewouldliketoinviteyoutospendtwoorthreedaysintheUKtovisitourfactoryinOxfordandgiveyouanoverviewofourfacilitiesandproductionmethods.ThiswouldalsobeanopportunityforyoutovisitourHeadOfficeinLondontomeetourdesignteamandMarketingandSalesDirectorstodiscusscommonareasofinterest.32/45Letter3-4Asyouwouldbeourguest,wewouldofcoursemeetallyourexpense.WecanalsoputacompanycaranddriveratyourdisposalduringyourstayinLondon.Ibelieveyoumentionedthatyouareakeentheatre-goer.Wewould,therefore,bepleasedtoarrangeforyoutoseeaWestEndPlayifthiswouldinterestyou.33/45Letter4-4Letter4-4Intermsofpossibledates,wewerehopingthatwecouldarrangesomethingfortheendofthemonth.Iwouldbegratefulifyoucouldtellmeinthenextfewdaysifthiswouldbesuitableforyou.Pleaseletmeknow,however,ifyouwouldpreferalternativedates.IdohopeyourschedulewillallowyoutoacceptourinvitationIlookforwardtohearingfromyouinduecourse34/45Wordsandexpressions1-4Ourrangeofchildren’sandteenagefashionsportswearandaccessories.這里“range”一詞意思是“(改變)范圍”。比如:awidepricerange極大價格改變范圍。另外,teenage是形容詞,所以后邊直接跟名詞,35/45Wordsandexpressions2-4Facilities是“設備”,“設施”意思。普通都是用復數。比如:hospitalsandotherhealthcarefacilities醫院和其它醫療保健設施。Meetallyourexpenses中meet是“支付”,“付清”。比如:Canyoumeetthisaccount?你能付清這筆錢嗎?Put/leave/placesthatsb’sdisposal把某物交給某人自由處理。比如,我們還能夠說,mylibraryisatyourdisposal.我書房由你隨意使用。36/45Wordsandexpressions3-4akeentheatre-goer中keen意思為“對……入迷”。比如,heisakeengardener他是個園藝迷。在商務英語中,keen經常表示“激烈,強烈”。比如,akeencompetition激烈競爭。Intermsof:從……角度來看,(inrelationto;withreferenceto)比如:Intermsofnaturalresources,itisoneofthepoorestcountriesinWesternEurope.就自然資源而言,這是西歐最貧窮國家之一。37/45Wordsandexpressions4-4induecourse/time:經過一段時間,到適當時候。比如:weshallnodoubtgettheinformationinduecourse.毫無疑問,我們到時候會得到信息。38/45Readingexercise1-2Readingexercise1-2Readthearticleagain.Arethefollowingstatementstrueoffalse?MrFellinifirstmetMsGoddardattheMilantradefair.MrFellinihasalreadyseenTrackplus’sproductionprocess.TrackpluswillpayforMrFellini’saccommodationexpenseonly.MsGoddardwouldlikeMrFellinitovisitattheendofNovember.MsGoddardissurethatthedateswillbeconvenientforMrFellini.答案:1true2false3false4true5false39/45Readingexercise2-2Choosethemostappropriatephrase(AorB)tofilleachnumberedspaceintheletter.A.itwasreallygreatIwasdelightedA.we’dreallylikeyoutocomewewouldliketoinviteyou.A.IbelieveyoumentionedI’mprettysureyoutoldme.A.Iwouldbegratefulifyoucouldtellmeit’dbeniceifyoucouldletmeknow.A.I’mreallyhoping.Idohope.A.Ilookforwardtohearingfromyou.Pleasedropmealine.40/45Languagepoints1-3Letterofinvitation邀請信中常見句型ThefollowingphraseareusefulforformalwritteninvitationsInviting/offering發出邀請(注意:情態動詞使用使語氣愈加委婉)Weshouldliketoinviteyou……Weshouldbeverypleasedifyoucould……
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