封面頁設計方案好之后可以刪掉這個文本框哦教學課件封面頁設計方案好之后可以刪掉這個文本框哦教學課件1ContentsProductPricePlacePromotionOwnershipMarketingResearchSummaryContentsProductPricePlacePromo2Ownership-PartnershipGeneralPartnership:LoloaThlmaUlaLimitedPartnership:DeniseIreneAdvantages:Moreacesstocredit;Bettermanagement;Definitelegalframework;BetterprospectsforgrowthOwnership-PartnershipGeneralP3MarketingResearchMarketingResearch4TargetMarket:CollegeStudents--Mostofthemdon'thaveafridgeindormitoryandwantasmallone.Traveller--Whentheytravel,acarryablefridgecanincreasepleasureSingles--Manyofthemarelivinginasmalllow-renthouse.AminifridgecansavetheirroomandmoneyTargetMarket:5Fromourmarketingresearch,wefoundouttheNeedsUnsatisfiedHighpower;InconvenienttouseindormictoryBigsize;TakeuptoomuchroomCannotcarryoutLackpersonalizeddesignFromourmarketingresearch,we6ProductProduct7Feature1.Refrigeration&Heating(60℃)2.Easy-understandingoperation3.Smallnoise(assmallasafan’s)4.Easycarried(hasahandle&4wheels)Feature1.Refrigeration&Heat8Feature5.Canbeusedinhouse&car6.Replaceable&variedrefrigeratorshell(Differentseries:common

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DIYspraypaint)7.Canberecycledaftergraduation(onlyaimatstudentsinSCNU)Feature5.Canbeusedinhouse9FeatureFeature10Feature123.DIYSprayPaintFeature123.DIYSprayPaint11PriceStrategiesObjectivesBreak-evenpointanalysisPriceStrategiesObjectivesBreak12StrategiesPenetrationstrategy(Sellitatalowpriceinordertopromoteourselling.Ifwesellwell,wewouldraiseourprice.)Oddpricingstrategy(Pricetheproductswiththenumber9,whichwillmakecustomersfeelmuchcheaperthan500.)Priceliningstrategy(Thecommonone-329,thespecialone-399)StrategiesPenetrationstrategy13ObjectivesProfit-orientedObjectivesthereturnoncapital-70%ObjectivesProfit-orientedObje14Break-evenpointanalysisFixedcost(virtualstores￥50+revolvingfund周轉資金￥1000+earnestmoney￥1000)variablecost￥100Break-evenpoint=2500/329-100≈11Break-evenpointanalysisFixed15PlaceVirtualStoresDirectsellingMail-orderHousesPlaceVirtualStoresDirectsell16VirtualStores

Consumerscanmakeinquires,comparepricesandplaceorders.It'smoreconvenienceespeciallyforstudentswhotendtouseInternet.VirtualStoresConsumerscanm17Mail-orderHousesWedon'thavetopayforlargeshoppingplacesoitsavemoney.Consumeronlyhavetomakeaphonecallorsende-mailstopurchasethegoods,thusitsavetime.Mail-orderHousesWedon'thave18DirectSellingOurrepresentativessellgoodstoconsumersattheirhomesordormitory.Sowecanfullydemonstratethefeaturesoftheproductsandenabledirectandone-to-oneconsultationtoprosepectivebuyers.DirectSellingOurrepresentati19PromotionAdvertisingSalesPromotionPromotionAdvertisingSalesProm20AdvertisingDirectMail-Flies:Reachspecificallytargetpeople,suchascollegestudents.Internet:Setupawebsitewithelaboratepicturesandintroduction,whichconnectswithourvirtualstore.Outdoor-Poster:Highvisibilityandrepeatedexposure.AdvertisingDirectMail-Flies:21SalesPromotionPremiums:Buyonewithapremium,suchas4icebags,acup,asetofthemeposters,afruitbowl.Rebate:Highpraisecanget10yuancashbackCoupons:Purchasereach500yuan;get50yuancouponsSalesPromotionPremiums:Buyon22SummaryOurminifridgeiscarryable,funtionalandpersonalized.Penetrationstrategyandoddpricingstrategyareusedinourpricingtogeta70%returnrate.Virtualstores,mail-orderhousesanddirectsellingareusedforcustomerstopurchase.Advertis