我就喜歡！RonaldMcDonald蘋果電腦，不同凡“想”ThinkdifferentCommercialADsPublicServiceADsAdvertising:thepowerofpersuasion[Para.6](8)________________Productplacement[Para.5](7)________________Brandambassadors[Para.4](6)

_________________Slogans[Para.3](6)___________________________________Reasonsforadvertisingonmassmedia[Para.2]HistoryPart1[Para.1]IntroductionPart2[Para.(1)______](2)_________________________________________RelationshipbetweenadvertisingandmassmediaPart3[Para.(3)______](4)_________________________________________TechniquesusedbyadvertisersPart4[Para.7]Futuredevelopment2–34–6Advertising:thepowerofpersuasionDetailedReadingAnswerthequestionsinPartAonPage12.Whatisadvertising?Advertisingisactuallytheactivityofpromotingaproductorservice.Whatistherelationshipbetweenadvertisingandthemassmedia?Thedevelopmentofadvertisinghasalwaysbeencloselylinkedtomassmediasincetheverybeginning.Whatarethefunctionsofadvertising?

Advertisingismeanttoprovideproductorserviceinformationfortheaudiencessoastocreateinthemadesiretobuy,andboostthebusiness.Howdoesadvertisingwork?Specialtechniquesareemployedindesigningadvertisements,basedonthepsychologyofconsumers,suchassimpleandimpressiveslogans,brandambassadors,orunconsciousproductplacementinentertainmentorotherenvironment,andsoon.Whatisthefutureofadvertising?Advertisingwillcontinuetoliveon,asitwillkeepondevelopingbyevenmoreunderstandingindividualcustomersandsendingthemadvertisementsspeciallytailoredtotheirspecificneeds.Advertisingisbasedononething:Happiness.Andyouknowwhathappinessis?Happinessisthesmellofanewcar.It’sfreedomfromfear.It’sabillboardonthesideoftheroadthatscreamswithreassurancethatwhateveryou’redoingisokay.Youareokay.01030402可靠性charedorfreeofchargedaimTrytofindoutthesimilaritiesanddifferencesbetweenCAsandPSAscostrelianceexampleTrytofindoutthesimilaritiesanddifferencesbetweenCAsandPSAsCommercialadsPSAsPlacesfoundMeansusednewspapers,magazines,theInternet,radio,televisionuseattractivepicturesandcleverlanguageCommercialAdsPublicServiceAdsAim/purposeRelianceExpensechargedTo________a_______orservice.To______peopleabout______,safetyoranyother_____whichaffects__________.freeofchargeadvertiseproducteducate

healthproblempublicwelfarefullof__________.

benefittricks__________thepublicandyoucanlearnalotby_______________followingtheadvice

1.Bright-teethfightbadbreath.2.Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood.CommercialAdsPSAs1.Yestolife,notodrugs.2.Knowledgechangeslife.3.ProjectHope—educatingeverychild.4.Whenyousmokecigarettes,youareslowlykillingyourself.suggestionWemustuseourintelligenceandnotbeaslavetothem.Whatsuggestionsdidtheauthortellus?5Phrases短語1.習慣于某事2.對...做調查3.說服某人做某事4.相信5.為...付款6.旨在7.保護...免受...8.意識到9.即使10.欺騙某人做某事11.為...感到驕傲12.與...聯系起來13.上...的當14.欺騙，捉弄15.力爭做某事16.過...的生活17.涉及，處理18.聽從意見19.當談到，當涉及到20.成為...的奴隸，完全受...的控制1.習慣于某事2.對...做調查3.說服某人做某事4.相信5.為...付款6.旨在7.保護...免受...8.意識到9.即使10.欺騙某人做某事beusedtosthdoresearchonpersuadesbtodosthbelieveinpayforbemeanttoprotect...from...be