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?
2010
Pearson
Addison-Wesley.
All
rights
reserved.Addison
Wesleyisan
imprintofDesigning
the
User
Interface:Strategies
for
Effective
Human-ComputerInteractionFifth
EditionBen
Shneiderman
&
Catherine
Plaisantin
collaboration
withMaxine
S.
Cohen
and
Steven
M.
JacobsCHAPTER
2:Guidelines,
Principles,
and
TheoriesGuidelines?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-2Shared
languageBest
practicesCriticsToo
specific,
incomplete,
hard
to
apply,
andsometimes
wrongProponentsEncapsulate
experienceNavigating
the
interface?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-3
Sample
of
the
National
Cancer
Institutesguidelines:Standardize
task
sequencesEnsure
that
embedded
links
are
descriptiveUse
unique
and
descriptive
headingsUse
check
boxes
for
binary
choicesDevelop
pages
that
will
properlyUse
thumbnailimagestopreview
largerimagesAccessibility
guidelines?
2010
Pearson
Addison-Wesley.
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rights
reserved.2-4
Provide
a
text
equivalent
for
every
nontextelement
For
any
time-based
multimediapresentation
synchronize
equivalentalternatives
Information
conveyed
with
color
shouldalso
be
conveyed
without
it
Title
each
frame
to
facilitate
identificatiand
navigationOrganizing
the
display?
2010
Pearson
Addison-Wesley.
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rights
reserved.2-5
Smith
and
Mosier
(1986)
offer
five
high-level
goalsConsistency
of
data
displayEfficient
information
assimilation
by
the
userMinimal
memory
load
on
the
userCompatibility
of
data
display
with
data
entryFlexibility
for
user
control
of
data
displayGetting
the
user’s
attention?
2010
Pearson
Addison-Wesley.
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rights
reserved.2-6IntensityMarkingSizeChoice
of
fontsInverse
videoBlinkingColorAudioFacilitating
data
entry?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-7Consistency
of
data-entry
transactionsMinimal
input
actions
by
userMinimal
memory
loadonusers
Compatibility
of
data
entry
with
datadisplayFlexibility
for
user
control
of
data
entryPrinciples?
2010
Pearson
Addison-Wesley.
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rights
reserved.2-8
More
fundamental,
widely
applicable,
andenduring
than
guidelinesNeed
more
clarificationFundamental
principlesDetermine
user’s
skill
levelsIdentify
the
tasksFive
primary
interaction
stylesEight
golden
rules
of
interface
designPrevent
errorsAutomation
and
human
controlDetermine
user’s
skill
levels?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-9“Know
the
user”
Age,
gender,
physical
and
cognitiveabilities,
education,
cultural
or
ethnicbackground,
training,
motivation,
goals
andpersonalityDesign
goals
based
on
skill
levelNovice
or
first-time
usersKnowledgeable
intermittent
usersExpert
frequent
usersMulti-layer
designsIdentify
the
tasks
Task
Analysis
usually
involve
longhoursobserving
and
interviewing
usersDecomposition
of
high
level
tasksRelative
task
frequencies2-10?
2010
Pearson
Addison-Wesley.
All
rights
reserved.Choose
an
interaction
style
DirectManipulationMenu
selectionForm
fillin
CommandlanguageNatural
language2-11?
2010
Pearson
Addison-Wesley.
All
rights
reserved.Spectrum
of
Directness2-12?
2010
Pearson
Addison-Wesley.
All
rights
reserved.The
8
golden
rules
of
interface
design?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-13Strive
for
consistencyCater
to
universal
usabilityOffer
informative
feedbackDesign
dialogs
to
yield
closurePrevent
errorsPermit
easy
reversal
of
actionsSupport
internal
locus
of
controlReduce
short
term
memory
loadPrevent
errors?
2010
Pearson
Addison-Wesley.
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rights
reserved.2-14
Make
error
messages
specific,
positive
in
tone,and
constructiveMistakes
and
slips
(Norman,
1983)Correct
actionsGray
out
inappropriate
actionsSelection
rather
than
freestyle
typingAutomatic
completionComplete
sequencesSingle
abstract
commandsMacros
and
subroutines?
2010
Pearson
Addison-Wesley.
All
rights
reserved.Automation
and
human
control2-15Automation
andhuman
control
(cont.)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-16Successful
integration:–
Users
can
avoid:Routine,
tedious,
and
error
prone
tasksUsers
can
concentrate
on:
Making
critical
decisions,
coping
withunexpected
situations,
and
planning
futureactionsAutomation
andhuman
control
(cont.)?
2010
Pearson
Addison-Wesley.
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rights
reserved.2-17
Supervisory
control
needed
to
dealwith
real
world
open
systems
E.g.
air-traffic
controllers
with
lowfrequency,
but
high
consequences
offailure
FAA:
design
should
place
the
user
incontrol
and
automate
only
to
improvesystem
performance,
without
reducinghuman
involvementAutomation
andhuman
control
(cont.)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-18Goals
for
autonomous
agents–
knows
user"s
likes
and
dislikesmakes
proper
inferencesresponds
to
novel
situationsperforms
competently
with
little
guidance
Tool
like
interfaces
versus
autonomousagents
Aviators
representing
human
users,
notcomputers,
more
successfulAutomation
andhuman
control
(cont.)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-19User
modeling
for
adaptive
interfaces–
keeps
track
of
user
performanceadapts
behavior
to
suit
user"s
needsallows
for
automatically
adapting
system
response
time,
length
of
messages,
density
of
feedback,content
of
menus,
order
of
menu
items,
type
of
feedback,content
of
help
screenscan
be
problematicsystem
may
make
surprising
changesuser
must
pause
to
see
what
has
happeneduser
may
not
be
able
topredict
next
changeinterpretwhat
has
happenedrestore
system
to
previous
stateAutomation
andhuman
control
(cont.)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-20Alternative
to
agents:–
user
control,
responsibility,accomplishmentexpand
use
of
control
panelsstyle
sheets
for
word
processorsspecification
boxes
of
query
facilitiesinformation-visualization
toolsAutomation
andhuman
control
(concluded)Features
to
aid
in
universalaccessAbove:
Mac
OS
X
system
preferencesettingsRight:
Windows
Vista
Control
Panel?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-21Theories?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-22Beyond
the
specifics
of
guidelines
Principles
are
used
to
developtheories
Descriptions/explanatory
orpredictiveMotor
task,
perceptual,
or
cognitiveExplanatory
andpredictive
theories?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-23Explanatory
theories:–
Observing
behaviorDescribing
activityConceiving
of
designsComparinghigh-level
concepts
of
two
designsTrainingPredictive
theories:Enable
designers
to
compare
proposeddesigns
for
execution
time
or
error
ratesPerceptual,
Cognitive,&
Motor
tasks?
2010
Pearson
Addison-Wesley.
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rights
reserved.2-24
Perceptual
or
Cognitive
subtaskstheoriesPredicting
reading
times
for
free
text,lists,
or
formatted
displays
Motor-task
performance
timestheories:Predicting
keystroking
or
pointing
timesTaxonomy(explanatory
theory)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-25Order
on
a
complex
set
of
phenomenaFacilitate
useful
comparisonsOrganize
a
topic
for
newcomersGuide
designersIndicate
opportunities
for
novel
productConceptual,
semantic,
syntactic,
andlexical
model?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-26Foley
and
van
Dam
four-level
approachConceptual
level:User"s
mental
model
of
the
interactive
systemSemantic
level:Describes
the
meanings
conveyedbythe
user"s
command
input
and
bythe
computer"s
output
displaySyntactic
level:Defines
how
the
units
(words)
that
convey
semantics
are
assembledinto
a
complete
sentence
that
instructs
the
computer
to
perform
acertain
taskLexical
level:Deals
with
device
dependencies
and
with
the
precise
mechanisms
bywhich
auser
specifies
the
syntaxApproach
is
convenient
for
designersTop-down
nature
is
easy
to
explainMatches
the
software
architectureAllows
for
useful
modularityduring
designStages
of
action
models?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-27Norman"s
seven
stages
of
actionForming
the
goalForming
the
intentionSpecifying
the
actionExecuting
the
actionPerceiving
the
system
stateInterpreting
the
system
stateEvaluating
the
outcomeNorman"s
contributionsContext
of
cycles
of
action
and
evaluation.Gulf
of
execution:
Mismatch
between
the
user"s
intentionsand
the
allowable
actionsGulf
of
evaluation:
Mismatch
between
the
system"srepresentation
and
the
users"
expectationsStages
of
action
models
(cont.)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-28Four
principles
of
good
designState
and
the
action
alternatives
should
be
visibleShould
be
a
good
conceptual
model
with
a
consistentsystem
imageInterface
should
include
good
mappings
that
reveal
therelationships
between
stagesUser
should
receive
continuous
feedbackFour
critical
points
where
user
failures
can
occurUsers
can
form
an
inadequate
goalMightnot
find
the
correct
interface
object
because
of
anincomprehensible
label
or
iconMaynot
know
how
to
specify
or
execute
a
desired
actionMay
receiveinappropriateor
misleading
feedback?
2010
Pearson
Addison-Wesley.
All
rights
reserved.Consistency
through
grammarsConsistent
user
interface
goalDefinition
is
elusive
-
multiple
levels
sometimes
inconflictSometimes
advantageous
to
be
inconsistent.ConsistentInconsistent
AInconsistent
Bdelete/insert
characterdelete/insert
worddelete/insert
linedelete/insert
character
delete/insert
characterremove/bring
worddestroy/create
lineremove/insert
worddelete/insert
linedelete/insertparagraphdelete/insert
paragraph
kill/birth
paragraph2-29Consistency
throughgrammars
(cont.)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-30Inconsistent
action
verbsTake
longer
to
learnCause
more
errorsSlow
down
usersHarder
for
users
to
rememberThe
disappearance
of
syntax?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-31
Users
must
maintain
a
profusion
of
device-dependent
details
in
their
human
memory.Which
action
erases
a
characterWhich
action
inserts
a
new
line
after
the
third
line
of
atext
fileWhich
abbreviations
are
permissibleWhich
of
thenumberedfunction
keys
produces
theprevious
screen.The
disappearanceof
syntax
(cont.)?
2010
Pearson
Addison-Wesley.
All
rights
reserved.2-32
Learning,
use,
and
retention
of
this
knowledge
ishampered
by
two
problemsDetails
vary
across
systems
in
an
unpredictablemannerGreatly
reduces
the
effectiveness
of
paired-associatelearning
Syntactic
knowledge
conveyed
by
example
andrep
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