BackgroundGettingReadyTextALanguageFocusTextBVocationalFocusSkillFocusPracticalLearning“十二五”職業教育國家規劃教材經全國職業教育教材審定委員會審定新航標職業英語

綜合英語1Vocational

EnglishCommunicationforYourCareer1Background

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2Takingtheoriginalsketchesandfabricsamplesintoconsideration,afashiondesignercreatesitemsofapparel(服裝)andjewelry,andcheckstheirsuitabilitybyfirstproducinginexpensivetrialgoodsandthengivingthedesignstomanufacturerstobemadewiththedesiredfabricinthechosencolors.Almosteverythingwewearorcarryistheresultofadecisionbyafashiondesigner.Theshape,color,

andtexturehavebeencreatedaftercarefulresearch.Somefashiondesignersspecializeinclothing,footwear,

oraccessorydesign,whileotherscreatedesignsinallofthethreefashioncategories.Background

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3AWorkinpairs.MatchthesefashionbrandswiththeirChinesenames,andseehowmanyofthemyoualreadyknow.Background

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4B

Workinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hippy嬉皮風格goth哥特風格preppy學院風格Background

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5BWorkinpairs.FirstgivetheChinesenamesofthefollowingfashionstyles,andthendiscussthe

questionsthatfollow.hiphop嘻哈風格classic經典風格1.Whichofthesestylesdoyouthinkisthemostfashionable?2.Inyouropinion,whichofthemwillbethemostpopularstyleinthecomingyear?3.Ifyouwereinvitedtoalargefashionparty,howwouldyoudress?Background

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GettingReadyPracticalLearning6FashionDesigner—YourDreamProfession?Before-readingWhile-readingBackground

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7Before-reading1.Accordingtothearticle,whatisfashion?2.Theauthormentionedseveraltipsinthetextforwould-befashiondesigners.Whichtipdoyou

thinkisthemosthelpful?ExerciseAReadthetextandanswerthefollowing

questions.Fashionisamethodofusingclothing,accessories,andhairtoeithershoworhide

somethingaboutoneself,andtoserveasanextensionofone’spersonality.I

thinkafashiondesignershouldfirstlybecreative.Also,Ithinkbeinghard-workingisalsoveryimportant.Onlyhard-workingpeoplecanbecomesuccessfuldesigners.Background

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GettingReadyPracticalLearning8Before-reading3.Whichkindofpeoplewillmostprobablybecomeaprofessionalfashiondesigner?4.CanyouinferfromthearticlewhatthesecretsofsuccessareforfamousdesignerssuchasChanel,

Dior,Versace,andArmani?ExerciseAThepersonwithcreativetalent,determination,andenterprisewillmostprobably

succeedinthishighlycompetitiveindustry.Talent,vision,determination,anddiligencearethesecretsoftheirgreatsuccess.Readthetextandanswerthefollowingquestions.Background

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GettingReadyPracticalLearning9Before-reading5.Whatdoyouthinkistheroleoffashionablegoodsinourdailylife?ExerciseAIthinkfashionablegoodsrepresentakindoflifestyle.Theybringbeautyand

imaginationtoourdailylife,andmakeusfeelgoodaboutourselves.Readthetextandanswerthefollowingquestions.Background

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GettingReadyPracticalLearning10Before-readingExerciseBThearticletellsusthebasicinformationabout__________________and_________________.Inaddition,thearticleoffersusseveraltipson___________________________________.Fillintheblankstocompletethemainideasofthetext.fashionhowtobecomeanoutstandingfashiondesignerfashiondesignerBackground

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GettingReadyPracticalLearning11Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“Fashionsfade,styleiseternal.”—YvesSaintLaurent(Frenchfashiondesigner,bornin1940)2.“Styleisanexpressionofindividualismmixedwithcharisma.Fashionissomethingthatcomesafterstyle.”—JohnFairchild(FormerpublisherofWomen’sWearDaily,bornin1927)3.“Fashionisonlytheattempttorealizeartinlivingformsandsocialintercourse.”—SirFrancisBacon(Englishjudgeandphilosopher,1561—1626)Background

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GettingReadyPracticalLearning12Before-readingExerciseCDiscussthemeaningsofthefollowingquotationswithyourpartner,andthentranslatethem

intoChinese.1.“時尚短暫，風格永存。”——伊夫·圣·羅蘭（法國時尚設計師，生于1940年）2.“風格是個性與魅力的一種表現。時尚步風格的后塵。”——約翰·菲爾喬德（《女裝日報》前出版商，生于1927年）3.“時尚只不過是為了在生活形式和社會交際中實現藝術而進行的嘗試。”

——弗蘭西斯·培根爵士（英國法官和哲學家，1561~1626）Background

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GettingReadyPracticalLearning13While-readingParagraph1

Forcenturies,fashionseemstohavebeencloselyconnectedwithsocialcommunication.For

some,fashionisanart.Forothers,itisalmostareligion.However,formostpeopleitisamethod

ofusingclothes,decorations,andhairtoeithershoworhidesomethingaboutthemselves,andto

serveasanextensionoftheirpersonality.譯文Background

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FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning14While-readingParagraph2Background

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Asthecrucialfiguresofthefashionindustry,fashiondesignerscontributegreatlytothe

creationofadreamworldbyprovidingpeoplewithvariousdirectionstohelpthemexpress

themselves.Thejobofafashiondesigneralwaysarousesgreatinterestinthosewhohavea

strongsenseoffashion.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning15While-readingWhile-readingParagraph3

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Would-befashiondesignershavetokeepinmindthatreluctanteducationandcertificates

willnotguaranteesuccess.Itispersonalqualitiesandprofessionalsensitivitythathelptogetthe

upperhand.Herearesometips:

Bebothacreativeandatechnicalprofessional.Designclothingwithaspecific

themeforaspecificpurposeandmarket.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning16While-readingWhile-readingParagraph3

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Keepuptodatewithemergingfashiontrends,andstayastepahead.Knowthe

detailsofthebusinesswhileretainingyourownstyle.

Beabletoclearlycommunicateyour

philosophy,vision,andpersonalitythrough

sketches,discussions,andsamples.Know

howtocooperatewithothersonthedesign

team.

Dealwellwithpressurefromallsides.Allow

frequentadjustmentsofyourworkdaysto

suitclients’schedulesanddeadlines.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning17While-readingWhile-readingParagraph4Background

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Thedesignprocessusuallytakesbetween18

and24monthsfrominitialdesignconcepttofinal

production.PeoplesuchasGiorgioArmani,Coco

Chanel,DonnaKaran,andRalphLaurenworkhard

duringthattime.Fewotherprofessionsdependso

muchonkeepingontopofpopulartasteandwatching

whatone’scompetitorsproduce.Being

engagedin

everyphaseofdesigning,showing,andproducing,

fashiondesigners’livesarenevereasy.Onlythose

withcreativetalent,determination,andenterprisecan

succeedinthishighlycompetitiveindustry.FashionDesigner—YourDreamProfession?GettingReadyPracticalLearning18Language-FocusVocabularyStructureTranslationLanguageFocusGrammarBackground

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GettingReadyPracticalLearning19Language-FocusVocabularyA

Choosethecorrectformofthewordstocompletethefollowingsentences.1.create,creation,creativea.Youhavetobetalentedand__________inordertobecomeexcellentinfashiondesign.b.The__________ofthecomputermarkedthebeginningofanewera.2.direct,direction,directora.The__________ofourdepartmentgaveusaveryinspiringspeechatthebeginningofthenewsemester.b.Ifyoukeepwalkinginthis__________,youwillfindarestaurantjustaroundthecorner.creativecreationdirectordirectionBackground

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GettingReadyPracticalLearning20Language-FocusVocabulary3.popular,popularly,popularitya.His__________hasbeenprovenbythewarmwelcomehereceivedwhereverhevisited.b.The__________musicstarisgoingtogiveaconcertinShanghaithisDecember.4.express,expression,expressivea.Ijustcouldn’tunderstandwhytherewassuchastrange__________onherface.b.Agoodfashiondesignerknowshowto__________his/herideasthroughdifferentfashionelements.popularitypopularexpressionexpressA

Choosethecorrectformofthewordstocompletethefollowingsentences.Background

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GettingReadyPracticalLearning21Language-FocusVocabulary5.engage,engaged,engagementa.Nothingcan__________thislittleboy’sattentionformorethan10minutes.b.Shewasveryhappytoreceiveahugediamond_____________ring.engageengagementA

Choosethecorrectformofthewordstocompletethefollowingsentences.Background

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GettingReadyPracticalLearning22Language-FocusVocabularyB

MatchthewordsinColumnAwiththe

appropriate

phrasesinColumnB.1.guarantee2.contribute3.bedetermined4.arouse5.emergea.hisemotionb.inthedisucssionc.yoursuccessd.tostudyhardere.tothedevelopmentofourhometownBackground

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GettingReadyPracticalLearning23Language-FocusVocabularyC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specific1.Whenthefamousauthorreturnedtohishometown,people__________fromtheirhomes.2.Hefelt__________tothelittleboywhowassaidtobehisownbrother.3.Itisimpossibleforyouto__________onyourparentsallyourlife.4.Withstrong____________,hequithisjobinthefactoryandopenedhisownrestaurant.emergedconnecteddependdeterminationBackground

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GettingReadyPracticalLearning24Language-FocusVocabulary5.Aprofessionalfashiondesignerhastoknowtheartofgood_______________othermembersofhisdesignteam.6.Towritethisreportwell,youneedmore__________evidencetoproveyourarguments.7.Asanexpertinthisfield,healways_______________withthenewtrendsandimprovements.8.Thesalaryyougetisdirectlyrelatedtohowmuchyou’ve__________tothecompany.cooperationwithspecifickeepsuptodatecontributedC

Completethesentencesbelowwiththecorrect

formofthewordsandphrasesinthebox.determination

connect

cooperationwithemerge

depend

keepuptodatecontribute

specificBackground

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GettingReadyPracticalLearning25Language-FocusStructureA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.1.

itis,time,that,moreimportant,notmoneye.g.itis,personalqualities,professionalsensitivity,that,help,gettotheupperhandItispersonalqualitiesandprofessionalsensitivitythathelptogettotheupperhand.2.

itwas,onhiswaytothelibrary,that,BobgavemesomeadviceItwasonhiswaytothelibrarythat

Bobgavemesomeadvice.Itistimethat

ismoreimportant,notmoney.Background

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GettingReadyPracticalLearning26Language-FocusStructure3.

itwas,at8:35,that,hearrivedattheairport4.

itwas,notuntil11o’clock,that,hefinishedhisworkItwasin2013that

theworld’spopulationreached7billion.Itwasnotuntil11o’clockthat

hefinishedhiswork.Itwasat8:35that

hearrivedattheairport.5.

itwas,in2013,that,theworld’spopulation,reached7billionA

Studytheexampleandrearrangethewordsand

phrasesintocorrectsentences.Background

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GettingReadyPracticalLearning27Language-FocusStructureB

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.1.

e.g.Forsome,fashionisanart.Forothers,itis

almostareligion.(thisplan,acceptable,unacceptable)Forsome,lifeisfullofhappiness.Forothers,lifeisfullofnightmare.Forsome,sheisareliablefriend.Forothers,sheisahatefulenemy.Forsome,thisplanisacceptable.Forothers,itisunacceptable.(she,reliablefriend,hatefulenemy)a.b.c.(life,fullof,happiness,nightmare)Background

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GettingReadyPracticalLearning28Language-FocusStructure2.e.g.As

thecrucialfiguresofthefashion

industry,fashiondesignerscontributegreatlyto

thecreationofadreamworld.(avolunteer,I,takethelead,ineverything)As

hisclosestfriend,sheshouldhelphimatthistime.As

anurse,shesmilessweetlytoeverypatient.As

avolunteer,Iwilltaketheleadineverything.(anurse,she,smilesweetly,everypatient)a.b.c.(hisclosestfriend,she,helphim,atthistime)B

Studythepartoftheexamplesentences

andcomposesentenceswiththesamestructures

usingthewordsandphrasesinparentheses.Background

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GettingReadyPracticalLearning29Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.1.

Inmyphilosophy,thereisnofreelunch.2.

Thedecorationofthehousewilltakeatleast

threemonthstofinish.他感到了很大的壓力，因為設計的截止日期是下周一。房子的裝修至少要三個月才能完成。在我的人生哲學里，沒有免費的午餐。3.

Hefeelsgreatpressurebecausethedeadline

forthedesignisnextMonday.Background

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GettingReadyPracticalLearning30Language-FocusTranslationA

TranslatethefollowingsentencesintoChinese.記住，當人生之路陡峭之時，要保持沉著。（亞伯拉罕·林肯）4.

Rememberwhenlife’spathissteeptokeepyour

mindeven.(AbrahamLincoln)良好的情感能夠激發出濃厚的學習興趣，進而轉化為學習動力。5.

Favorableaffectionswillarouseagreatinterest

inlearningandbecomethemotivationfor

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GettingReadyPracticalLearning31Language-FocusTranslation1.

我們所從事的是一項很重要的事業。(be

engagedin...)2.

我們每個人都要努力學習，以跟上時代的新發展。(keepuptodatewith...)Keepinmindthatyoushouldexpressyourselfclearlywhenworkingwithclients.Everyoneofusshouldstudyhardtokeepuptodatewiththelatestdevelopmentsofthetime.Whatweareengagedinisanimportantenterprise.3.

記得與客戶合作時要明確地表達自己的意思。(keepinmind)B

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.Background

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GettingReadyPracticalLearning32Language-FocusTranslationTheforeigncompanyiswillingtocooperatewiththeCasioCompanyinthecomputerbusiness.4.

那家外國公司很樂意與Casio公司在計算機方面進行合作。(cooperatewith...)Weguaranteethatwewillfinishthetaskbytheendofthisyear.5.

我們保證在今年年底前完成任務。(guarantee)Background

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GettingReadyPracticalLearningB

TranslatethefollowingsentencesintoEnglishusingthewordorphrasesinparentheses.33Language-FocusGrammar

InfinitivesandGerundsBackground

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A

CompletethefollowingsentencesbychoosingA,B,CorD.1.Marywishes______afashiondesignerwhenshegrowsup.A.beB.beingC.tobeD.been2.______themeaningoffashionisreallydifficult.A.TodefineB.DefinedC.BeingdefinedD.Havingdefined3.Thereisnothing______.A.worriedabout B.worryingaboutC.toworryabout D.tobeworriedaboutGettingReadyPracticalLearning34Language-FocusGrammar

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4.Smoking,makeup,and______earringsareconsideredcoolbysomeyoungstudents.A.wearing B.wearC.towear D.bewearing5.Ourplanis______thedesignworkbeforeFriday.A.finish B.tofinishC.tobefinished D.finishto6.Thedesignerspentmostofherchildhood______clothesforherBarbiedollsinsteadofplayingwithfriends.A.tomake B.makeC.made D.makingGettingReadyPracticalLearning35Language-FocusGrammar

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7.Hisinterestisin______formagazines.A.wroteB.writingC.writtenD.write8.Iconsiderhim______oneofthebestmodelsinChina.A.tobeB.beingC.beD.been9.Ican’tafford______aGuccibag.A.buyingB.tobuyC.buyD.bought10.Tomkeptquietabouttheaccidentinorder______hisjob.A.toloseB.losingC.nottoloseD.notlosingGettingReadyPracticalLearning36Language-FocusGrammar

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BFillintheblankswiththeproperformofthewordsinparentheses.1.Itisveryimportant________(study)someartcoursesinschooltomakeyourdreamcometrue.2.Heissaid______________(write)anewbookaboutfashion.3.Healwaystrieshisbest________(wear)clothesthatareinstyle.4.______________(know)thelatesttrendinclothesisveryimportantforfashiondesigners.5.Isuggest________(make)achangeintheplan.tostudytohavewrittentowearKnowing/ToknowmakingGettingReadyPracticalLearning37While-readingParagraph1

Throughtelevision,newspapers,andmagazines,wehavebecomefamiliarwithInternational

FashionWeeks.Theseare,infact,largefashiondesignshowsforinvitedguestsonly,including,

ofcourse,themedia.ThepurposeofFashionWeeksistoshowoffthelatestdesignsnotonly

fromfamousfashioncompaniessuchasLacoste,RalphLauren,andVeraWang,butalsofrom

lesswell-knowncreativedesigners.Background

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FashionWeeks38While-readingParagraph2

Originally,Pariswasthecityfortheshowthatbrought

Frenchfashiontotheworld,butnow

FashionWeeksareheldinanumber

ofcitiesthatarereferredtoas

“fashioncapitalsoftheworld”.

Forexample,youfoundthelatest

designcollectionsattheNew

YorkFashionWeek,which

startedin1943,andwasheld

September9—16,atthe

world-famousLincolnCenter.Background

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FashionWeeksGettingReadyPracticalLearning39While-readingParagraph3

Fashiondesignersmakean

efforttopredictcustomertastesnot

onlyinstyle,butalsoincolorandtone.It

ispredictedthatinthecomingseason,there

maybemoreprimarycolors,orforest

shades,orperhapsmoremanlygrayand

black.Additionallystyle,thoughalways

aimingatgrace,maychangefromsilkto

comfortablecardigansandthigh-highboots.Background

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FashionWeeksGettingReadyPracticalLearning40While-readingParagraph4

Designtrendsareinfluencedbycollections

displayedatFashionWeekssixmonthsearlier.

So,whatwebuyinspringwillhaveappeared

duringtheprecedingFallFashionWeek,and

whatweseeattheFebruaryFashionWeek

ShowwillnotbeintheshopsuntilSeptember.Background

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FashionWeeksGettingReadyPracticalLearning41VocationalFocus

Workingroups.Supposeyouareworkingpart-timeasafashiondesignassistantataChinesefashion

company.Yourcompany’scollectionsintheNewYorkFashionWeekshowhavedrawntheinterestof

somepotentialbuyers.Discusswithyourgroupmembersanddecidewhatproductyouwanttofocus

on.Thengiveabriefintroductiontopotentialbuyers.WorkingasaFashionDesignAssistantBackground

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GettingReadyPracticalLearning42VocationalFocus

Step1WhatwerethespecificdatesandlocationoftheNewYorkFashionWeek(2017FallShow)?2.Whatproductsdidyourcompanyexhibitduringtheshow?(Youmayuseyourimaginationandmakea

simpleproductcatalogueofabout4—7items.)Background

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NewYorkFashionWeek(2017FallShow)washeldinFebruary2017(February9—16)inLincolnCenter.SuggestedAnswer:thigh-highboots,jeans,one-shoulderdresses,militaryfashionsuits,etc.SearchforsomebasicfactsabouttheNewYork

FashionWeek(2011FallShow)on

theInternetandanswerthefollowingquestions:GettingReadyPracticalLearning43VocationalFocus

Step2InadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.Background

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GettingReadyPracticalLearning44VocationalFocus

Step2Background

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Milan,Paris,andLondonwerethefirstthreefashioncentersintheworld,andthenNewYorkbecameanotherworld-famousfashioncenter.VariouskindsofFashionWeeksarealsoheldinothercitiessuchasBerlin,MexicoCity,HongKong,Tokyo,Sydney,Mumbai,Miami,WashingtonD.C.,LosAngeles,Montreal,andsoon.GettingReadyPracticalLearningInadditiontoNewYorkCity,doyouknowanyothercitiesthatalsoholdafashion

week?Giveseveralexamples.Thefollowingpicturesmaygiveyousomehints.45VocationalFocus

Step3SupposethepotentialbuyersarefromseveralcountriessuchasAustralia,Germany,

India,andSouthKorea.Decidewithyourgroupmemberswhichcountrywillbeyour

firstforeignmarket,andstateyourreasons.Background

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AnExample—IndiaWewillchooseIndiainwhichtodevelopourfirstforeignmarket.Thereareseveralreasons:1.ThereisalargepopulationinIndia,andthereshouldbeopportunitiesforthedevelopmentofourproductsintheIndianmarket.2.Indianpeople’slivingstandardshavebeenrisinggreatly.ManyIndianscanaffordandwouldliketobuyforeignfashionbrands.Therefore,thepotentialpurchasingpowerisbecomingstronger.3.Whileexploringourmarketthere,wehavefoundsomeIndiancompaniesthatwerewillingtocooperatewithus,andtherefore,theywouldbeofhelpinthedevelopmentofourmarketinIndia.GettingReadyPracticalLearning46VocationalFocus

Step4Discussanddecidewithyourgroupmemberswhichproductyouwouldliketo

promoteasthedominantproductofyourcompanyinthefall-winterseasonnext

year.Thenwrite80—120wordstodescribetheproductincludingthebrandname,

specifications,quality,function,price,comparativeadvantages,andsoon.Background

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GettingReadyPracticalLearning47VocationalFocus

Step4Background

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SampleWriting:Wewouldliketopromoteourthigh-highbootsforthefall-winterseasonnextyear.Weareaprofessionalcompanyindesigningandmanufacturingvariousstylesofthigh-highboots.Brand:VivianSpecifications:allstandardspecifications(customizedspecificationsoffered)Material:buffalohide,bullhide,calfhide,goatleather,buckskin,spongeleather,velourleather,andsoon.Quality:excellentFunction:keepingwarm,suitableforvariousfashiongarmentsPrice:$30—200dollarsComparativeadvantages:Forthefall-winterseasonnextyear,we’vedesignedseveralspecialitemswithnewlyaddedfashionelements.Wealsooffercustomizationforcustomerswhohavespecialneeds.GettingReadyPracticalLearning48VocationalFocus

Step5SupposethePoloWilsonCorporationhassentyouane-mailshowingtheirinterest

inyourproductsandlookingforwardtoyourresponse.Writeareplytothemthat

includesthefollowingpoints:1.Brieflyintroduceyourmainproducts;2.Highlightyourdominantproduct;3.Informthemofpossiblediscountsorpromotionsifthereareany;4.Showyourinterest