訪談記 2002年11月14日被采訪者: 職位 發(fā)展部經(jīng)/傳 采訪者 ，PurposeofOUTSIDEToestablishdirectionforthecompany(long-termTofindnewbusinessToassessmarketandindustryProducemultiplereportsaboutmarketandindustryeveryyearthataresharedwithCEOandseniormanagement確定公司方向（長期）每年撰寫市場和行業(yè)的分析報告供CEO和管理人員參2IndustryResearchResponsibleforassessingtrendswithintheindustry:marketpotential,newmarkets,competitortracking,bothdomesticandglobal行業(yè)PlanningLinksresearchtotargetEstablishesstrategybasedonNewareaforHighlevellong-termstrategybasedonresearchof基于研究的基礎(chǔ)制定基于的研究制定長期RelationshiptootherResearchisdoneindependentlyandcloselywithSBUs,becausetheyhavemoreinsightsintomarketandindustryatfrontline.Agoodchange.Better municationisdonenowthanAlsoworkcloselywiththePlanningdep’tandFinancialStrategyiscreatedfirst,thenapprovedbyseniormanagementandCEO,thenpassedtoPlanningdepartmentWorkcloselywithSalesDepartmentwhoconductssimilarresearch,tocreateclearpictureofmarkettrends/forecastsSeveralmeetingsperyearattendedbySBUs,Planning,functionalmanagers,toshareinformation,askquestions,giveinput,andgetapproval.Meetingsarecommonandusedtocreateincentiveandtokeeptrackofongoingprojects.Meetingsarenotasfocusedastheycouldbeandcreatesecurityissuesbecauseoflargeattendance.Wantstoreduce#meetingsandchangecommunicationmethodtointernetand研究是獨立進(jìn)行的，但與SBU緊密關(guān)聯(lián)，因為它們處于第一線，更了解市場先由本部門建立，然后由和CEO批準(zhǔn)，最后交給綜合計劃部每年召開幾次碰頭會，由SBU、計劃部、的經(jīng)理參加，共享信息、開會通常是用來建立一種激勵并現(xiàn)行項目。由于參加人數(shù)眾多，開會一般不能很好的集中在上想要減少會議并改變溝通方式，這可通過互聯(lián)網(wǎng)和網(wǎng)來實Centralizationvs.Movingtowardsadecentralizedstructure–eventuallyheadquarterswillonlycontrolmarketshare&profitmarginofSBUs;allotherdecisionsmadeattheSBUlevelThekeyisspeed.DecentralizedenablesSBUstorespondtomarketDifficulttomakedecentralizationchangestothecoreproducts–stillcontrolledbyheadquarters.趨向于分權(quán)結(jié)構(gòu)—最后總部僅關(guān)心SBU的市場份額和利潤，其他決策由SBU內(nèi)部自行作出速度是關(guān)鍵。分權(quán)能讓SBU對產(chǎn)品的分權(quán)較—目前仍由總部控AdvantagesofSPEED!!TIMETOKnowledgeofindustryandmarketsisthebestintheEnablesFutiantobemoresuccessfulinthesupportofitsVerystrategicviewofmarketsandSellingOwnsellingpeopleused,notthroughMightneedtorestructureasFutiancontinuestogrow(havemanysalespeoplewithlowsalesvolume,asgrowthexpands)IntegrateoutsideHaveachievedmuchwithminimalWilloftenpurchaseresourcesfrommarketplaceinsteadofbuyingtheira)firstfindmarkets;b)buildorfindfactoriesandconcentrateresources;c)actquickly從角度來看市場和趨a)b)c)WeaknessesofR&Disveryweak;theycan’tevenfullydevelopavehiclebythemselves.NeedtoimproveDon’thaveanykeycoretechnologyTheabilityofprofessionalworkers(front-line):bothexistingandthescarcityofnewqualifie