訪談記 2002年11月14日被采訪者: 職位 發展部經/傳 采訪者 ，PurposeofOUTSIDEToestablishdirectionforthecompany(long-termTofindnewbusinessToassessmarketandindustryProducemultiplereportsaboutmarketandindustryeveryyearthataresharedwithCEOandseniormanagement確定公司方向（長期）每年撰寫市場和行業的分析報告供CEO和管理人員參2IndustryResearchResponsibleforassessingtrendswithintheindustry:marketpotential,newmarkets,competitortracking,bothdomesticandglobal行業PlanningLinksresearchtotargetEstablishesstrategybasedonNewareaforHighlevellong-termstrategybasedonresearchof基于研究的基礎制定基于的研究制定長期RelationshiptootherResearchisdoneindependentlyandcloselywithSBUs,becausetheyhavemoreinsightsintomarketandindustryatfrontline.Agoodchange.Better municationisdonenowthanAlsoworkcloselywiththePlanningdep’tandFinancialStrategyiscreatedfirst,thenapprovedbyseniormanagementandCEO,thenpassedtoPlanningdepartmentWorkcloselywithSalesDepartmentwhoconductssimilarresearch,tocreateclearpictureofmarkettrends/forecastsSeveralmeetingsperyearattendedbySBUs,Planning,functionalmanagers,toshareinformation,askquestions,giveinput,andgetapproval.Meetingsarecommonandusedtocreateincentiveandtokeeptrackofongoingprojects.Meetingsarenotasfocusedastheycouldbeandcreatesecurityissuesbecauseoflargeattendance.Wantstoreduce#meetingsandchangecommunicationmethodtointernetand研究是獨立進行的，但與SBU緊密關聯，因為它們處于第一線，更了解市場先由本部門建立，然后由和CEO批準，最后交給綜合計劃部每年召開幾次碰頭會，由SBU、計劃部、的經理參加，共享信息、開會通常是用來建立一種激勵并現行項目。由于參加人數眾多，開會一般不能很好的集中在上想要減少會議并改變溝通方式，這可通過互聯網和網來實Centralizationvs.Movingtowardsadecentralizedstructure–eventuallyheadquarterswillonlycontrolmarketshare&profitmarginofSBUs;allotherdecisionsmadeattheSBUlevelThekeyisspeed.DecentralizedenablesSBUstorespondtomarketDifficulttomakedecentralizationchangestothecoreproducts–stillcontrolledbyheadquarters.趨向于分權結構—最后總部僅關心SBU的市場份額和利潤，其他決策由SBU內部自行作出速度是關鍵。分權能讓SBU對產品的分權較—目前仍由總部控AdvantagesofSPEED!!TIMETOKnowledgeofindustryandmarketsisthebestintheEnablesFutiantobemoresuccessfulinthesupportofitsVerystrategicviewofmarketsandSellingOwnsellingpeopleused,notthroughMightneedtorestructureasFutiancontinuestogrow(havemanysalespeoplewithlowsalesvolume,asgrowthexpands)IntegrateoutsideHaveachievedmuchwithminimalWilloftenpurchaseresourcesfrommarketplaceinsteadofbuyingtheira)firstfindmarkets;b)buildorfindfactoriesandconcentrateresources;c)actquickly從角度來看市場和趨a)b)c)WeaknessesofR&Disveryweak;theycan’tevenfullydevelopavehiclebythemselves.NeedtoimproveDon’thaveanykeycoretechnologyTheabilityofprofessionalworkers(front-line):bothexistingandthescarcityofnewqualifie