1、萬花世界 領航筑夢FLOWER OF LIFE2020年營銷中心開放Opening of Huaxia happy marketing center in 2020PILOT THE DREAM感官、永續、奧秘、活力、魅力SENSORY, SUSTAINABLE, MYSTERY, VITALITY, CHARMCHARM生活萬花筒生活五面鏡 ,環環相扣多變創新 ,猶如生活萬花筒每一次新的組合 ,將為你帶來無限驚喜每一次新的轉動 ,將為你創造全新體驗無序的轉變 ,無限的創新XX建造未來一個科技的領航者將帶你領略夢幻萬花筒的其妙之旅LIFE PENTAMIRROR, INTERLOCKINGCH

2、ANGING INNOVATION IS A LIFE KALEIDOSCOPEEVERY NEW COMBINATION WILL BRING YOU LOTS OF SURPRISESEVERY NEW ROTATION, YOU WILL CREATE A NEW EXPERIENCEUNLIMITED CHANGES, UNLIMITED INNOVATION5D LIVING MUSEUM，AN ETERNAL LEADERWE WILL BRING YOU A TASTE OF ITS WONDERFUL KALEIDOSCOPE DREAM TRIP領略生活五面鏡的多姿變化感受每

3、一次炫動創新的專屬體驗追逐著心底的理想生活之態炫動領航 極趣體驗XXXX即將開啟萬花筑夢的夢幻之旅揭幕XX幸福 開啟萬花體驗之旅 KALEIDOSCOPE TRAVELTHE NEW OPENING 5D LIVING MUSEUM OPEN BLOSSOMS EXPERIENCEA TASTE OF LIFE IN THE SCENE CHANGES PENTAMIRRORFEEL EVERY TIME XUANDONG INNOVATION EXCLUSIVE EXPERIENCECHASING THE IDEAL STATE OF LIFE OF THE HEARTXUANDONG SA

4、IL,5D LIVING MUSEUMBLOSSOMS WILL OPEN DREAM DREAM TRIP定制、藝術、科技、社交、文化生活五面鏡，多變重組，無限創新每一次轉動，如同萬花筒，給予人無限驚喜以萬花筒為靈感元素賦予這個時代的生活以靈魂的全新體驗一個萬花精彩的極趣體驗空間一個夢想的生活鑄造專區以全新綻放之姿態為城市寵兒領航，為XX人民筑夢THEME EXPLANATION主題闡述5D ERA PILOT DREAM, ART, SCIENCE, SOCIAL, CULTURALLIFE PENTAMIRROR, CHANGEABLE RESTRUCTURING, INNOVATION

5、EVERY ONE ROTATION, AS KALEIDOSCOPE, GIVE PEOPLE SURPRISESINSPIRED BY THE ELEMENTS WITH KALEIDOSCOPE GIVING LIFE TO A NEW EXPERIENCE OF THE SOUL 5D LIVING MUSEUM A MILLION SPENT WONDERFUL FASHION SPACE A DREAM OF LIVING ACCOMMODATION ATTITUDE TO THE KING URBAN DARLING PILOT, hashi PEOPLE DREAM主題：萬花世

6、界 領航筑夢2020年營銷中心開放時間：2020年10月11日地點：哈爾濱嘉賓：項目意向客戶、集團高層領導；知名媒體、自媒體大V。人數：100-200人調性：盛大、繽紛、時尚ACTIVITY OVERVIEW活動概述Theme: Wanhua life, navigation and dream buildingTime: October 11, 2020Venue: Huaxia Xingfu, HarbinGuest: interested clients and senior leaders of the group; famous media and we media big v.Nu

7、mber of people: 100-200Tonality: grand, colorful and fashionable感知PERCEIVE永續SUSTAINABLE奧秘MYSTERY活力VITALITY魅力CHARM定制CUSTOM藝術ART科技SCIENCE社交SOCIAL文化CULTUREACTIVITY OVERVIEW活動亮點GRAPHIC DISPLAY前期宣傳 宣傳排期 L I N E萬元基金話題評選10.210. 3 10.4粉絲進群參與搶紅包活動10.5紙媒宣傳10.910.11活動當天抽獎10.12 10.1310.14后期傳播10.6 10.7微博話題投放參與超前

8、未來派設計理念，為你筑造夢想之巔他將以領航者姿態，為中原人筑夢承載著夢與希望，即將華麗綻放為哈市人民，開啟繽紛的萬花生活華夏幸福，承載夢與希望LEADING TO CASTING DREAMA dream of lifeFuturistic design concept, building the top of your dreamHe will be a leader to build a dream for the Central Plains peopleBearing the dream and hope, it is about to bloomOpen colorful life

9、for Harbin people為哈市人領航筑夢Early publicity推廣主頁面“華夏來了！你的夢想還遠嗎？”以簡潔大氣的疑問句標語，征選你心中的理想生活引起廣大市民熱點關注配以線上互動環節，以“萬元夢想基金”為造勢噱頭引起全城轟動。China is coming! Is your dream far away? With simple and atmospheric question slogans, choose your ideal life in your heart and arouse the attention of the general publicWith onl

10、ine interactive links, with 10000 yuan Dream Fund as a gimmickCause a stir in the city.推廣主頁面開放前3天，以前所未見的朋友圈新玩法“萬元現金租朋友圈”活動，引爆全城粉絲只需進群更換活動繽紛萬花主題的封面和頭像，便可參與搶紅包活動，讓粉絲替你打廣告，必將轟動哈市Three days before the opening, the new way of playing with the circle of friends has never been seen beforeTen thousand yuan

11、in cash to rent a circle of friends activity ignited the whole cityFans can participate in the red envelope snatching activity by simply changing the colorful cover and head portrait of the activity, and let fans advertise for you, which will surely cause a sensation in Harbin cityEarly publicity掃描二

12、維碼更改頭像與朋友圈封面分享華夏幸福開業連接關注華夏幸福訂閱號創建華夏幸福紅包群組定期發送紅包租金“萬元紅包租朋友圈”活動流程Early publicityWEIBO線上微博互動關注“華夏幸福”官方微博發表我的夢想評論，并標注#華夏夢想#主題，華夏幸福，即可參與評選“夢想基金”優勝者與抽取“幸運夢想者”活動#華夏夢想#華夏夢想MICRO-LETTER線上微信互動掃描二維碼關注華夏幸福訂閱號訴說你的“華夏夢想”分享至朋友圈開放當天，線上評選“夢想基金”優勝者與抽取“幸運夢想者”DREAM FUND AWARD“夢想基金”評選DREAM FUND AWARD, DIVIDED INTO TWO S

13、ECTIONS NAMED AREA: MICRO-CHANNEL AREA, MICROBLOGGING AREA“夢想基金”評選，分為兩大評選板塊區：微信區、微博區微信區：以朋友圈點贊數量為參考依據，依次由點贊數量排名,獲取一二三等獎排名。并隨機抽取3名幸運者，設置“幸運夢想者”獎項。MICRO LETTER:LIKE A FRIEND PUNCTUATE NUMBER OF REFERENCE, FOLLOWED BY A LIKE NUMBER OF RANKING POINTS TO GET TWO THREE PRIZE RANKINGS.AND RANDOMLY SELECTED

14、 THREE LUCKY, SET THE LUCKY DREAMER AWARD.微博區：以微博話題討論點贊數為參考依據依次由點贊數量排名,獲取一二三等獎排名。并隨機抽取3名幸運者，設置“幸運夢想者”獎項。MICROBLOGGING AREA:IN MICROBLOGGING TOPIC OF DISCUSSION POINTS LIKE THE NUMBER OF REFERENCEFOLLOWED BY THE NUMBER OF RANKING POINTS PRAISE, GET ONE TWO THREE PRIZE RANKINGS. AND RANDOMLY SELECTED

15、THREE LUCKY, SET THE LUCKY DREAMER AWARD.華夏夢想我已向TA傾訴我得#華夏夢想#，快來為我的“夢想基金”點贊！LUCKY DRAW“夢想基金” 線上線下公布獲獎名單微信微博平臺統計“華夏夢想”點贊數量排名，統計出“夢想基金”的一、二、三等獎得獎者并開展線上抽獎活動，抽取3名“幸運夢想者”的得獎者。并于官方微信訂閱號，微博公眾號以及華夏幸福內廣播播報形式，發放通知，宣布“夢想基金”得獎者。及時與中獎者取得聯系，邀約現場領取“夢想基金”。The wechat microblog platform counts the number of likes of H

16、uaxia dream and the first, second and third prize winners of Dream FundThree winners of lucky dreamers were selected through online lottery.The official account of WeChat, micro-blog public and the broadcast and broadcast form of Chinas happiness show the announcement of the Dream Fund winner.Get in

17、 touch with the winners in time and invite them to receive Dream Fund on site.上頭版（開業前1個月開業當天）互聯網+傳統紙媒，碰撞中的新生在哈市主流媒體（黑龍江日報、黑龍江晚報、黑龍江晨報）頭版打頭陣結合高科技刊登微信二維碼（掃碼即可關注官方訂閱號，參與“我的夢想”互動專區）以及微博熱點話題#華夏夢想#互動區，既有機會贏取萬元夢想基金。打破傳統紙媒形式，便于市民更便捷參與到互動中。Internet plus traditional paper media, new students in collisionTake

18、the lead in the front page of mainstream media in Harbin (Heilongjiang daily, Heilongjiang evening, Heilongjiang morning)Publish wechat QR code in combination with high technology (scan the code to pay attention to the official subscription number and participate in the my dream interactive zone)As

19、well as the microblog hot topic Huaxia dream interactive area, both have the opportunity to win the 10000 yuan Dream Fund.Break the traditional paper media form and facilitate citizens to participate in the interaction more conveniently.Early publicityHOME PAGE媒體現場實時播報（開放當天和后一天（持續報道）開放當天，哈市主流媒體嘉賓到場，

20、進行現場實時播報，以及活動結束后的及時軟文推送信息。OPENING DAY, ZHENGZHOU CITY, THE MAINSTREAM MEDIA GUESTS ARRIVED AT THE SCENE, ON-SITE REAL-TIME BROADCAST, AS WELL AS AFTER THE EVENT PUSH INFORMATION PROMPTLY SOFT PAPER.“王者綻放 領航筑夢”引爆朋友圈掃描二維碼，即可進入華夏幸福盛大開業的活動主頁面“華夏幸福，萬花筑夢”醒目的主題標語吸引你的眼球以萬花筒的繽紛畫面，詮釋活動整體調性為營銷中心活動作預熱，引起大家對活動主題

21、的關注熱點Chinese happiness, 10000 flowers build a dream eye-catching theme slogan to attract your attentionThe colorful picture of kaleidoscope is used to interpret the overall tonality of the activityWarm up for the activities of the marketing center, and arouse peoples attention to the theme of the ac

22、tivityEarly publicityGRAPHIC DISPLAY現場布置波普水系入場簽到冰菱造景鏡面光影休息區冷餐區鏡面造景投影霧屏迎賓小舞臺天幕通道合影布置 立體字通道舞臺觀禮區沿途導視云母水系星球造景蒼穹之鏡科學之路Layout planning布局規劃波普藝術波普藝術也叫流行藝術，又稱新寫實主義，因為波普藝術通常被視為“流行的、時髦的”一詞的縮寫。它代表著一種流行文化Pop art is also called pop art, also known as Neo realism, because pop art is usually regarded as the abbrev

23、iation of popular, fashionable. It represents a kind of popular culture.波普是一個探討通俗文化與藝術之間關連的藝術運動讓更多的人接受到藝術，感受到藝術，熱愛上藝術Pop is an art movement that explores the relationship between popular culture and artLet more people accept art, feel art and fall in love with artEVENT ADVANTAGES 點位布置-簽到處造型以鏡面元素設計主題

24、簽到背景板背板上放置塊面元素造型，迎合燈光渲染營造五光十色的時尚感IN KALEIDOSCOPE DESIGN THEME ELEMENT BACKGROUND PLATEPLACE THE BLOCK ON THE BACK SIDE ELEMENT MODELING, DOTTED WITH COLORFUL FLORAL INTEGRATION STITCHING, SURROUNDED THEME PICTURE YONGCU MILLION SPENT TO BUILD THE 5D LIFE, LIVING THE DREAM EXCLUSIVE PLACE鏡影簽到區EVENT A

25、DVANTAGES 點位布置-休息區造型休息區內設置成半包圍造型，擺放酒會高腳吧桌吧椅，通過鏡面折射出五光十色的色彩，滿滿的時尚感。The rest area is set up as a semi enclosed shape, and the tables and chairs of the cocktail party are placed. The colorful colors are reflected through the mirror, which is full of fashion sense.鏡影休息區EVENT ADVANTAGES 點位布置-冰菱造型冰凌造型美陳為來

26、賓展現專屬華夏幸福的迎賓禮遇引領來賓一同共享奇妙之旅The journey of pursuing dreams starts from hereFor guests to show exclusive Chinese happy welcome ceremonyLead guests into the world of flowers and share the wonderful journey冰菱造型美陳造景EVENT ADVANTAGES 點位布置-鏡面造景波普風格鐳射氛圍造景：鐳射鏡面造型，借助現場燈光渲染，展現滿滿的科技風格Pop style laser atmosphere La

27、ndscaping: laser mirror modeling, with the help of on-site lighting rendering, show full of science and technology style鏡面造景EVENT ADVANTAGES 點位布置-外場氛圍星球造景在外場與營銷中心途徑初設置星球造景，利用陽光的折射，營造出耀眼的光芒，打造冰城最具時尚感的營銷中心。Planet LandscapingIn the way of outfield and marketing center, we initially set up star landscap

28、ing, and use the refraction of sunlight to create a dazzling light, so as to create the most fashionable marketing center of iceberg.EVENT ADVANTAGES 點位布置-外場氛圍蒼穹之鏡營銷中心前設置高清鏡面 通過有折射光線，照耀出藍天白云蒼穹之境，營造出空靈純凈的氛圍。One to one restoration of Danish designers installation art, named the road of science.The hei

29、ght of each module of the device is different. According to the original appearance of the marketing center, its three mirrors present a suspicious space, and the shape is like a mysterious labyrinth.EVENT ADVANTAGES 點位布置-前場氛圍科學之路活動現場一比一還原丹麥設計師力作裝置藝術取名為“科學之路”。裝置的每個模塊的高度都各不相同，照應營銷中心原貌它的三個鏡面呈現出一個讓人匪疑所

30、思的空間，造型就如同一座神秘的迷宮。One to one restoration of Danish designers installation art, named the road of science.The height of each module of the device is different. According to the original appearance of the marketing center, its three mirrors present a suspicious space, and the shape is like a mysteriou

31、s labyrinth.EVENT ADVANTAGES 點位布置-內場氛圍鋼琴氛圍營造營銷中心內擺放高雅的三角鋼琴。現場設置有高雅的雙人芭蕾舞表演，為營銷中心提升品質氛圍，讓顧客感受營銷中心開放氛圍。Piano atmosphere buildingThere are elegant grand pianos in the marketing center.There are elegant double ballet performances on site to improve the quality atmosphere of the marketing center and let

32、customers feel the opening atmosphere of the marketing centerEVENT ADVANTAGES 點位布置-內場氛圍提琴氛圍營造營銷中心內設提琴迎賓，營造高雅時尚氛圍Violin atmosphere buildingThe marketing center is equipped with violin to welcome guests and create an elegant and fashionable atmosphere空中萬花筒在這里不用抬頭即可看到天空，感受四時變化，感受蒼穹的魅力。Here you can see

33、the sky without looking up, feel the changes of the four seasons, and feel the charm of the sky.EVENT ADVANTAGES 點位布置-空中萬花筒鐳射萬花筒小時候都是通過萬花筒看里面的故事，現在坐在“萬花筒”中成為真實的故事When I was a child, I used to see the story through the kaleidoscope. Now I sit in the kaleidoscope and become a real storyEVENT ADVANTAGE

34、S 點位布置-鐳射萬花筒萬花筒休息區休息區內設置成半包圍造型，擺放酒會高腳吧桌吧椅，通過鏡面折射出五光十色的色彩，滿滿的時尚感。The rest area is set up as a semi enclosed shape, and the tables and chairs of the cocktail party are placed. The colorful colors are reflected through the mirror, which is full of fashion sense.EVENT ADVANTAGES 點位布置-萬花筒休息區沿途通道啟動儀式后嘉賓通過

35、全系投影的指引進入未來通道后，至售樓中心進行參觀After the launching ceremony, the guests will enter the future channel under the guidance of the whole system projection, and then visit the sales centerEVENT ADVANTAGES 點位布置-沿途通道逐夢之旅，由此起航為來賓展現專屬華夏幸福的迎賓禮遇引領來賓一同進入萬花世界，共享奇妙之旅迎賓業態展示花箱The journey of pursuing dreams starts from he

36、reFor guests to show exclusive Chinese happy welcome ceremonyLead guests into the world of flowers and share the wonderful journeyEVENT ADVANTAGES 點位布置-展示花箱EVENT ADVANTAGES 點位布置-水系造型波普鏡面風格水系造景，一改常規鮮花，氣球造景，運用亞克力材質的高端鐳射鏡面板作為水系布置，貼合主題的同時，顯示活動高端調性。Pop mirror style water landscape, instead of conventiona

37、l flowers and balloons, uses high-end laser mirror panel made of acrylic material as water system layout, which fits the theme and shows the high-end tone of the activity.波普水系造景EVENT ADVANTAGES 點位布置-水系造型云母水系（備選）天之鏡云母水系造景，水系造景如同盛開的花朵一般，漂浮在水系之上，無比雅致耐看The water system landscape in the mirror of heaven

38、is like a flower in full bloom, floating on the water system, which is extremely elegant and endurableEVENT ADVANTAGES 點位布置-水系布置鮮花造景（備選）Flower landscaping (optional)EVENT ADVANTAGES 點位布置-造景布置鮮花造景（備選）Flower landscaping (optional)EVENT ADVANTAGES 點位布置-造景布置異形裝飾布置，運用氣球元素，項目立體字凸顯活動信息，象征未來無限可能，多用明藍色，玫紅色等時

39、尚元素。Special shaped decoration layout, the use of balloon elements, project three-dimensional characters to highlight the event information, symbolizing the future of unlimited possibilities, using bright blue, rose red and other fashion elements.EVENT ADVANTAGES 點位布置-舞臺設計舞臺時尚感十足的結構構成，緊貼活動風格MEDIA GUE

40、ST SEATING AREA WITH STYLISH ATMOSPHERE, THE MAIN PIECES OF RED SEATS, HIGHLIGHTING THE 5D TREND OF LIVING MUSEUM TO Stage fashionable structure, close to the activity styleEVENT ADVANTAGES 點位布置-舞臺設計水晶杯音樂EVENT ADVANTAGES 點位布置-樣板間EVENT ADVANTAGES 點位布置-樣板間天之鏡互動體驗Mirror of heaven interactive experience

41、萬花墻面布置萬花筒EVENT ADVANTAGES 點位布置-營銷中心營銷中心墻面布置EVENT ADVANTAGES 點位布置-營銷中心拍照打卡區域鏡面萬花筒美陳拍照區域Photo clock in area Mirror kaleidoscopeEVENT ADVANTAGES 點位布置-營銷中心EVENT ADVANTAGES 點位布置-營銷中心拍照打卡區域鏡面萬花筒美陳拍照區域Photo clock in area Mirror kaleidoscopeGRAPHIC DISPLAY活動流程10:30-11:00 嘉賓入場、簽到/ PANEL ADMISSION, ATTENDANCE

42、11:00-11:20 現代芭蕾舞演繹/T INTERPRETATION OF CHILDREN11:20 -11:25 MC上臺/ MC STAGE11:25-11:35 集團領導致辭/ GROUP SPEECH11:35-11:45 集團區域領導致辭/ REGIONAL GROUP SPEECH11:45-11:55 播放華夏幸福項目VCR/ TO PLAY JIANYE 5D LIVING MUSEUM PROJECT VCR11:55-12:00 領導上臺啟動儀式/ LEADERS CAME TO POWER FOR THE LION DOTTING12:00 華夏幸福對外開放/JIA

43、NYE 5D LIVING MUSEUM OPENING12:00-12:05 第一輪大屏抽獎環節/The first round of large screen lottery12:05-12:15 萬花假面巡游/Wanhua masquerade Tour12:15-12:20 第二輪大屏抽獎環節/The second round of large screen lottery12:20-12:25 現代芭蕾舞演繹/T INTERPRETATION OF CHILDREN12:25-12:30 第三輪大屏抽獎環節/The third round of large screen lotter

44、y12:30-13:00 萬花巡游/Wanhua TourEVENT ADVANTAGES 活動流程-主持人開場EVENT ADVANTAGES 活動流程-領導致辭EVENT ADVANTAGES 點位布置-開放儀式EVENT ADVANTAGES 點位布置-開放儀式（備選）剪彩作為開放環節的啟動儀式 ，領導剪彩后的瞬間，磁幕瞬間大開，為現場嘉賓營造震撼感。迎合項目冰之川，延伸冰霧啟動儀式，營造煙霧朦朧的視覺美感。EVENT ADVANTAGES 活動流程-宣傳片播放微信抽獎來賓掃描項目官方二維碼關注后參與抽獎獎項設置：一等獎1名 二等獎2名 三等獎3名Visitors scan the official QR code of