1、Module 3 - Part 1Business Topic: Company BiograpyBy Yan LIUSun Yat-Sen University劉燕劉燕中山大學中山大學biographyn.傳記，歷史記載 company biography 公司簡介fast food restaurant快餐店hen was the last time you went to a fast food restaurant? What do you like about fast food restaurant?What do you dislike?你最后一次去快餐店是什么時候？你喜歡快餐店

2、什么？不喜歡什么？transformv.轉換，改變，改選Read the text about how one man transformed a small restaurant into a global business.下面的文章是關于一個人是怎么把一家小餐館變成一個跨國餐館（跨國企業）的。originaladj.最初的，原始的lthe place of the original McDonalds restaurant.麥當勞餐館的原址lwhat was on the original McDonalds menu? 最早的麥當勞餐館的菜單是什么lThe names of the o

3、wners of the original McDonalds 最早的麥當勞餐館的主人的名字featuren&v.是的特色，以為特色The new type engines feature high speed, small size and economical operating costs.這種新型發動機以高速、小型和運作費用低為特色。purchasen&v.購買lThey have purchased 30 percent of the shares of the company. 他們購買了該公司30%的股份。lWe need to know the exact day of pur

4、chase. 需要知道購買的確切日期。franchisen&v.特許經銷權；給以特許lRay continued to franchise new restaurants and to expand. 雷繼續給予新餐館特許經營權以擴大規模。lHis first franchised McDonald restaurant.第一家特許經營麥當勞餐館。lStart a franchise business and Be The Boss! 成立特許經營店，自己當老板！franchisingn.特許經營權We offer management consulting for franchising t

5、hroughout Australia and overseas.我們為全澳大利亞及外地區提供特許經營的管理咨詢。openv.開張，開辦，開設lRay realised that this was a fantastic opportunity. He wanted to open more restaurants and so sell more multimixers. 雷意識到這是一個絕佳的機會。他想開設更多餐館，這樣可以賣出更多多功能攪拌器。lIn April 1955, Ray opened his first franchised McDonald restaurant.buyfr

6、om從買下He bought the business from the McDonald brothers for $2.7million.他以270萬美元的價格買下麥克納兄弟的餐館corporation n.公司，企業Today, McDonalds Corporation has over 31,000 restaurants in over 100 countries.french fries炸土豆條The restaurant featured a limited menu that included: hamburgers, french fries, soft drinks an

7、d milkshakes.這家餐館的特色是食品種類雖少卻精softdrink軟飲料；汽水milkshaken.奶昔，泡沫牛奶multimixern.多用混合器，多用混合機 multi- 前綴，“多”multicoloured多色的multistorey office block多層的辦公大樓multimillion數百萬的a multicultural society融合多種文化的社會multifunction多功能multifunctional多功能的 multiple-choice test多項選擇測試exclusiveadj.唯一的，單獨的，專一的 exclusive distribut

8、or獨家批發商exclusive shop專賣店lThe reporter managed to get an exclusive interview with the Prime Minister.這位記者設法對首相進行了獨家采訪。lThis office is for the Presidents exclusive use.這間辦公室是總統專用的。lThey have exclusive use of the machine.只有他們有權使用這臺機器。expand v.擴大，擴張lHis retail business expanded rapidly.他的零售業迅速擴張。lThe co

9、mpany has expanded its operation in Scotland by building a new factory there. 這家公司在蘇格蘭建立了新非正式，擴展在該地的業務。lThat fast food restaurant has expanded all over the world through the sale of franchises. 這家快餐店通過出售產品經銷特許權，已經把業務擴展到世界各地。openv.開張，開辦，開設lRay realised that this was a fantastic opportunity. He wanted

10、 to open more restaurants and so sell more multimixers. 雷意識到這是一個絕佳的機會。他想開設更多餐館，這樣可以賣出更多多功能 攪拌器。lIn April 1955, Ray opened his first franchised McDonald restaurant.for以為交換，以為代價I got is for hardly any money.我幾乎沒花錢就得到了它。You can buy the paperback for about two pounds.大約兩英鎊你就能買到該書的平裝版。They were forced to

11、 sell their house for less than its original price.他們不得有以低于原價的價格出售房子。line up排列成行Everybody line up, facing the front.大家排好隊，面朝前。He lined up behind the others to wait his turn.他排在隊伍后，等著輪到他。There is even one in Kuwait City, which opened in 1994. On its first day, there were 15,000 people lining up to ea

12、t at the restaurant.cosmetics n.化妝品Anita Roddick and her husband got the idea for their business in 1970, when they visited a natural cosmetics store in San Francisco. a natural cosmetics store天然美容護膚品商店inspirev.激發，啟示，使生靈感Back in England, they began producing their own naturally-inspired cosmetics.回到

13、英國后，他們開始生產自己的天然靈感化妝品。philosophy n.哲學The products and the shops philosophy were revolutionary（革命的） for the time.在當時，他們的產品和商店理念都是完全創新的。raw material原材料supplier n.供應者，廠商The Roddicks bought the raw materials direct from the producers, and they paid their Community Trade suppliers a fair age.羅迪克夫婦直接從制造商購買

14、原材料，他們付給社區交易供應商很好的報酬。merge v.（公司、企業等）合并 n. merger lWhen it merged with another low-cost airline, Go, in 2002, it became Europes biggesst budget airline（低價航空公司）. 2002年購并了另一家低成本航空公司“Go”，成為歐洲最大的低價航空公司。lThey advised their clients to take over or merge with another company. 他們建議客戶收購或兼并另一家公司。lThe two firm

15、s merged last year.這兩家商行去年合并了。Our solution might be a merger with another electronics firm.一種解決辦法可能是購并另一家電子儀器商行。travel agency旅行社high street/ main street(英)商業大街entrepreneurial adj.企業家的entrepreneurial spirit 創業精神entrepreneur n.企業家freelancer n.自由職業者，自己撰稿人 millionaire 網絡百萬富翁celebrity n.名人Kuwait Dity 科威特

16、城Illinois 伊利諾斯州Do you see yourself as a “ millionaire” or a celebrity entrepreneur?ethicaladj.倫理的，道德的 ethical trade 道德經商contractv.訂契約，立合同 n.契約，合同lEverything was contracted from other companies. 所有一切都是靠與其他公司簽訂契約維持的。lThe firm contracted to build the new railway within the year. 這家公司簽訂合同在年內建成新鐵路線。lOur

17、shop contracted with a local clothing firm for 100 coats a week. 我們店與本地服裝公司訂了合同，每周購買100件外套。take delivery of收（貨），提取（貨物）lThe company has just taken delivery of a new computer system. 公司剛剛收到一套新的電腦設備。lThat county is taking delivery of twelve fast-patrol boats. 那個國家正在驗收12艘巡邏快艇。lIt began services outside

18、the UK and it took delivery of its own fleet of planes. 它開始為英國以外地區提供服務，而且驗收了自己的飛機艦隊。 fleet n.艦隊airline復：airlinesThere were no other airlines doing a direct flight to London.go public上市，公開發售股票 The company is going public next month.business partner生意伙伴，商業伙伴sole trader/properietorship獨資企業partnership合伙

19、公司limited company (Ltd)股份有限公司non-profit organization非營利機構Public limited company (plc)上市股份有限公司massively successful company十分成功的公司true to忠實于，忠誠于John always stays true to his principles.John一貫信守自己的原則。She is always true to her word.她總是恪守諾言。notable success重大的成功key dates/ achievements關鍵日期/成就current operat

20、ions目前的經營狀況current value of company目前的公司價值Part 2 Business Skills: Company Performancevegetarian n&adj.素食者，素食的organic adj.施用有機肥料的Athens Daily Menu accnounces a new line in vegetarian and organic menus, to add to its extensive high-quality product range.雅典每日菜肴公司宣布推出新品素食菜肴和有機蔬菜菜肴，為其種類已十分豐富的高品質菜系列再添新的選擇

21、。ingredient n.配料，成分nutritiousadj.有營養成分的，營養的Our company uses only quality ingredients to prepare tasty and nutritious menus.我公司采用高品質的原料準備可口且營養豐富的菜肴。performancen.業績，成績；性能 company performance公司業績distributev.分配，配送，分發，分送linen.（貨物的）種，類This dress is one of our latest lines.最新款套裙中的一款。The department store is

22、 selling a new line of winter coats.百貨商店正在出售一種新款冬令大衣。qualityn.質量，優質 high-quality product range高質量的產品系列Its difficult to recruit teachers of quality.要聘到素質好的教師很困難。banquetn.宴會They also provide catering for special occasions, from bauquets for up to 1,000 people to romantic dinners for two.他們也為特別的日子提供餐飲服

23、務，可以是上千人的筵席，也可是兩人浪漫晚餐。record profit歷史最高利潤manufacturer n.制造業者，廠商image n.形象，印象lThe government will have to improve its image if it wants to win the next election. 如果政府想在下次選舉中獲勝，必須改善其形象。lThe company tries to project an image of being innovative and progressive. 這家公司努力樹立創新進取的形象。lWith an efficient, high-

24、quality catering service Athens Daily Menu can help any organisation to improve its image, and make financial savings.憑借高效、高質的餐飲服務，雅典每日菜肴公司能幫助任何機構改善形象，節約財政開支。up to多達，直到Up to ten people can sleep in the tent.Everyone has his part to play, from the office boy up to the President.從辦公室勤雜員到董事長每個人都有自己的事做。

25、SISSO exports up to half of its production.gurantee v. 保證，擔保Wealth does not guarantee happiness in love.The manufacturers guarantee the watch fow three years.SISSO is pleased to announce the signing of a major new deal with a Japanese car manufacturer.SISSO很高興宣布與日本一家汽車制造商簽訂了一筆大額交易deal n.協議，交易It was

26、probably the best business deal I ever did.商業交易The car factory has done/made a deal with a Japanese firm.symbol n.象征，符號，記號The deal guarantees the future of both SISSO plants and is a symbol of SISSOs growth philosophy.這份訂單既保證了SISSO工廠未來的發展，又象征著SISSO發展壯大的信念。innovative adj.創新的，革新的SISSO manufactures inn

27、ovative, high-quality seats and interiors for cars, sport utility vehicles.SISSO為轎車、運動型多用途車和小貨車生產新穎、高質量的坐椅和內部配件。componentn.成分SISSO designs its components in close conjunction with the client, guaranteeing satisfaction. 與客戶密切協作設計零部件以保證客戶滿意。in conjunction with與共同努力（或協力）； 連同The army is acting in conjun

28、ction with the police in the hunt for the terrorists.軍隊與警方協同追捕恐怖分子。We can work seperately or in conjunction.分頭工作/協同工作satisfactionn.滿意，稱心；愉快；令人愉快的事情Being able to work with children is one of the greatest satisfaction of this job.We need jobs and job satisfaction.工作滿意感certifyv.證明，保證 This is to certify

29、 that John Smith is studying on the Bachelor of Arts Degree.特此證明攻讀文學學士學位。certified teacher持有合格證書的教師certified public accountant 注冊會計師CPAcertified international investment analyst注冊國際投資分析師Certified Tas Agent Examination 注冊稅務師考試in this respect在這個方面，在這個細節maximum n.最大量，最大限度，極大optical instrument光學儀器Our la

30、test product is a new program for optical instruments for the European Space.我們的最新產品是為歐洲航天局的光學儀器開發的一套新程序。application n.應用，運用The R&D activities are essential for all future applications.是未來各種應用的基礎The new discovery will have a number of industrial applications.這項新發明將有多種工業用途。validation n.(可靠性)檢測adverti

31、se v.做廣告，登廣告assurance n.保證，擔保；確信，斷言founder n.創始人，奠基人workforce職工總數，勞力We have a workforce of 60 employees.職工總數是60The company has reduced its workforce.削減了職工人數。turnover n.營業額The shop has a turnover of US$5,000 a week.Their business made good profits on a US$3m-a-year turnover.他們的公司從每年3百萬美元的營業額中獲得可觀利潤。d

32、ramaticallyadv.戲劇地，引人注目地When I was away, production fell dramatically.annual report年終報告，年終總結 The CEO is giving a summary of the annual report.be/get involved in介入，卷入More women should be involved in decision-making.Our engineers are involved in all of the stages of a project from planning to the fina

33、l performance validation.我們的工程師介入項目的所有階段，從計劃的制訂到最后的性能測試。accessn.接近（進入）的機會，接近的權利；入口Our company organisation means that clients have easy access to our staff, and our clients webs go online on schedule and within budget.我們的組織結構意味著客戶可以輕易聯系到我們的員工，客戶的網頁可以按時上網，而且絕不超出預算。proactiveadj.積極的，主動的 an agency built

34、 on proactive process 主動出擊的代理商dedicatedadj.專注的，獻身的We achieved this position through our quality design and commitment to meeting clients need. We work hard to give clients a dedicated service, and we provide unique and individual web designs for each company.我們取得如今的地位是因為我們的設計品質上乘，我們對客戶的需求履行承諾。我們努力為客

35、戶提供熱忱的服務，而且我們為每一家公司提供獨一無二的個性化網頁設計。 unique adj.唯一的，獨特的be dedicated to = be devoted to 忠誠的，熱忱的，一心一意的He is dedicated to his mitmentn.承諾，承擔的義務As members of the alliance, we must honour our commitment.做為聯盟的成員國，我們必須履行承諾。They were allowed flexible hours to meet family commitments.他們被允許有彈性工作時間以便處理家務。commitv

36、.作出承諾，使（自己）承擔義務The government has committed consideralbe resources to improving health education. 政府已承諾投入相當的財力改善健康教育。committedadj.做出明確承諾的 be committed to doing sth.The government is committed to improving the rail system.budgetn.預算The new road was completed well within/ below budget. 新公司的費用大大低于預算。It

37、 is important to balance ones budget .保持收支平衡doublev.（使）加倍，是的兩倍Sales doubled in five years.The house has doubled in value since I bought it.價值已翻了一番Last year we doubled our client base.客戶增長了一倍brochuren.小冊子Read the extract from a company brochure.閱讀來自一家公司宣傳小冊子的摘錄consolidate v.鞏固In the coming year we ar

38、e hoping to consolidate our leading position and to continue giving excellent returns to our investors.未來一年，我們希望穩固我們的領先地位，并繼續給我們的投資者高額的回報。His success consolidated his position in the company.他的成功鞏固The company has consolidated its hold on the market.加強對市場的控制positionn.地位，身價；名次With its strong brand, th

39、e company maintained its market leadership position with a 55 percent market share.憑借強大的品牌，該公司以55%的市場份額保持市場的領先地位。She finished in second position in the race.賽跑第二。returnn.利潤/收益/盈利These shares have brought in good returns.股票帶來很好的收益。We guarantee a high return on your investment.保證你的投資有好收益。solidadj.實在的，

40、堅固的With a solid reputation in a fast-growing market, spiderWeb is facing a strong future. 憑借在高速成長的市場的實實在在的聲望，“蜘蛛網”正兇惡一個強盛的未來。This report youve written is a very solid piece of work.充實的文章。There are solid reasons for believing that this is possible. 堅實的理由rise/ go up/ increase/ grow moderately溫和上升rise/

41、 go up/ increase/ grow steadily穩步上升rise/ go up/ increase/ grow sharply/ dramatically迅猛增長fall/ drop/ decrease/ decline slightly略微下降fall/ drop/ decrease/ decline gradually逐步下降fall/ drop/ decrease/ decline badly/ steeply急劇下降There was a sudden rise / increase/ growth in costs of 40%.The costs suddenly rose / went up / increased / grew by 40%. 成本突然上長升了40%。The costs fell / dropped / decreased / declined to US$20,000. 成本下降到2萬美元。 The costs fell / dropped / decreased / declined by US$20,000. 成本下降了2萬美元。There was a gradual fall / drop / decreas / decline in costs from US$ 50,000 to US$