1、新編商務(wù)英語(yǔ)精讀教學(xué)大綱概 論 【教學(xué)目的要求】 【教學(xué)重點(diǎn)難點(diǎn)】 【授課時(shí)數(shù)】【教學(xué)方法】 【教學(xué)內(nèi)容】一、新編商務(wù)英語(yǔ)精讀第一冊(cè)二、新編商務(wù)英語(yǔ)精讀第二冊(cè)概 論新編商務(wù)英語(yǔ)精讀內(nèi)容涵蓋企業(yè)管理、經(jīng)貿(mào)、金融、證券、國(guó)際貿(mào)易、商業(yè)文化、旅游等領(lǐng)域，將語(yǔ)言知識(shí)、交際技能、文化背景知識(shí)、和商務(wù)知識(shí)融于一體，是一門培養(yǎng)學(xué)生英語(yǔ)語(yǔ)言能力、熟悉各種商務(wù)活動(dòng)和了解相關(guān)商務(wù)知識(shí)的課程；是電子商務(wù)專業(yè)的基礎(chǔ)課程，是應(yīng)用英語(yǔ)專業(yè)的主干課程。 課程名稱：新編商務(wù)英語(yǔ)精讀學(xué)時(shí)與學(xué)分：電子商務(wù)和市場(chǎng)營(yíng)銷專業(yè)，36學(xué)時(shí)，2學(xué)分；應(yīng)用英語(yǔ)專業(yè)，128學(xué)時(shí)，8學(xué)分。先修課程：大學(xué)英語(yǔ)；綜合英語(yǔ)、英語(yǔ)視聽說(shuō)課程教學(xué)目標(biāo)：通過

2、本課程的學(xué)習(xí)，加強(qiáng)聽、說(shuō)、讀、寫等方面的訓(xùn)練，熟悉商務(wù)英語(yǔ)基本技能，接觸真實(shí)語(yǔ)言材料，了解各種商務(wù)活動(dòng)場(chǎng)景，積累相關(guān)的商務(wù)知識(shí)，系統(tǒng)掌握商務(wù)英語(yǔ)的基本詞匯，提高商務(wù)英語(yǔ)語(yǔ)言水平和使用能力，實(shí)現(xiàn)畢業(yè)后在生活和對(duì)外商貿(mào)活動(dòng)中進(jìn)行正確的英語(yǔ)表達(dá)。 適用學(xué)科專業(yè)：電子商務(wù)、市場(chǎng)營(yíng)銷、應(yīng)用英語(yǔ)教材及參考書：1、新編商務(wù)英語(yǔ)精讀1，（學(xué)生用書）張逸主編，高等教育出版社，2004年，isbn7-04-015856-6。2、新編商務(wù)英語(yǔ)精讀2，（學(xué)生用書）張逸主編，高等教育出版社，2005年，isbn978-7-04-016242-4。3、lanwood.新編劍橋商務(wù)英語(yǔ)（第二版學(xué)生用書）及練習(xí)冊(cè)（中級(jí)）經(jīng)濟(jì)

3、科技出版社4、新視野商務(wù)英語(yǔ) 外語(yǔ)教學(xué)與研究出版社考核方式：期中為考查，期末為考試。采取期末閉卷考試和平時(shí)成績(jī)結(jié)合的方式。即50%平時(shí)成績(jī)，50%期末考試成績(jī)。平時(shí)成績(jī)需綜合考慮學(xué)生平時(shí)的出勤率（約占10%），平時(shí)作業(yè)情況（約占20%）課堂表現(xiàn)情況（約占20%）。其他說(shuō)明：電子商務(wù)和市場(chǎng)營(yíng)銷專業(yè)學(xué)習(xí)新編商務(wù)英語(yǔ)精讀第一冊(cè)；應(yīng)用英語(yǔ)專業(yè)學(xué)習(xí)新編商務(wù)英語(yǔ)精讀第一冊(cè)和第二冊(cè)。教學(xué)本課程的時(shí)間，是在電子商務(wù)和市場(chǎng)營(yíng)銷專業(yè)的三年級(jí)或應(yīng)用英語(yǔ)專業(yè)的二年級(jí)。具體教學(xué)內(nèi)容：教學(xué)有關(guān)（第一冊(cè)）商務(wù)基本概念、營(yíng)銷、職業(yè)、工作、飲食習(xí)慣、寶石首飾、形體語(yǔ)言、電話、（第二冊(cè)）體育和商務(wù)、所有制、時(shí)尚、消費(fèi)者

4、滿意度、教育、管理、面試、商標(biāo)、成功的企業(yè)家等方面的文化知識(shí)和英語(yǔ)詞匯；問答討論，對(duì)話復(fù)述,訓(xùn)練口語(yǔ)；完成大量相應(yīng)練習(xí)題。【教學(xué)目的要求】1、熟悉課文，翻譯理解正確；2、掌握重點(diǎn)英語(yǔ)詞匯及應(yīng)用；3、了解相關(guān)文化背景知識(shí)；4、提高商務(wù)英語(yǔ)口語(yǔ)水平；5、拓展實(shí)際應(yīng)用能力。【教學(xué)重點(diǎn)難點(diǎn)】1、教材教學(xué)重點(diǎn)：課文理解answer the questions、句子翻譯sentence translation、詞匯記憶language and culture focus，知識(shí)拓展活動(dòng)extended activities。reading i的課文及練習(xí)、教學(xué)參考書上所要求的重點(diǎn)詞匯、拓展練習(xí)b的funct

5、ion and structure、 拓展練習(xí)c的 practical reading等等。2、教材教學(xué)難點(diǎn)：口語(yǔ)訓(xùn)練，課文中的長(zhǎng)句和難句理解，部分專業(yè)詞匯記憶，reading i課文習(xí)題中的選詞變形填空和組詞成句練習(xí)。【授課時(shí)數(shù)】章節(jié)主要內(nèi)容各教學(xué)環(huán)節(jié)學(xué)時(shí)分配 新編商務(wù)英語(yǔ)精讀第一冊(cè)講授習(xí)題、討論、實(shí)踐活動(dòng)小計(jì)unit 1essentials of business商務(wù)基本概念 42 打招呼、時(shí)間表6unit 2marketing營(yíng)銷 42 介紹認(rèn)識(shí)人、價(jià)目表6exercisesdialogues2 情景教學(xué)視頻2unit 3career職業(yè) 42 表達(dá)或接受謝意、商務(wù)名片6unit 4jo

6、bs and occupations工作 42 描述工作狀況、招聘廣告6exercisesdialogues2 情景教學(xué)視頻2review 1 unit 1-42 期中復(fù)習(xí)2unit 5eating habits飲食習(xí)慣 42 點(diǎn)菜、菜單6unit 6jewelry寶石首飾 42 道歉、戒指價(jià)格表6exercisesdialogues 2 情景教學(xué)視頻2unit 7body language形體語(yǔ)言 42 邀請(qǐng)、活動(dòng)安排表6unit 8manners 行為方式 42請(qǐng)求、同意與拒絕、文化差異6exercisesdialogues2 情景教學(xué)視頻2unit 9telephone calls電話2

7、2打電話、電話服務(wù)信息4review 2unit 5-92 期末復(fù)習(xí)2合 計(jì)343064 章節(jié)主要內(nèi)容各教學(xué)環(huán)節(jié)學(xué)時(shí)分配 新編商務(wù)英語(yǔ)精讀第二冊(cè)講授習(xí)題、討論、實(shí)踐活動(dòng)小計(jì)unit 1sports and business體育和商務(wù) 42 祝賀、足球和籃球6unit 2ownership所有制 42 請(qǐng)求或提供幫助、公司關(guān)系6exercisesdialogues2 情景教學(xué)視頻2unit 3fashion時(shí)尚 42關(guān)心、安慰和鼓勵(lì)、酒吧圖示6unit 4consumer satisfaction消費(fèi)者滿意度 42 投訴、特價(jià)品廣告6exercisesdialogues2 情景教學(xué)視頻2revi

8、ew 1 unit 1-42 期中復(fù)習(xí)2unit 5education教育 42 個(gè)人愛好、通知6unit 6management管理 42 預(yù)約、公司機(jī)構(gòu)6exercisesdialogues 2 情景教學(xué)視頻2unit 7interview面試 42 面試、履歷和申請(qǐng)表6unit 8trademark商標(biāo) 42 表示意向、案例研究6exercisesdialogues2 情景教學(xué)視頻2unit 9successful businessmen成功的企業(yè)家22 贊成與否、案例研究-投資經(jīng)濟(jì)資料4review 2unit 5-92 期末復(fù)習(xí)2合 計(jì)343064 【教學(xué)方法】在教學(xué)過程中，應(yīng)充分利

9、用教材，精講多練。講解語(yǔ)言點(diǎn)，提高對(duì)長(zhǎng)句、難句的翻譯技巧；提問推進(jìn)話題，收集相關(guān)語(yǔ)言，擴(kuò)大詞匯量；分析段落層次或邏輯關(guān)系，幫助記憶關(guān)鍵詞和難句；設(shè)置與課文相關(guān)的多種討論題，培養(yǎng)學(xué)生口語(yǔ)能力、參與意識(shí)和創(chuàng)新思維。完成習(xí)題之外，提供機(jī)會(huì)讓學(xué)生講英語(yǔ)，復(fù)述課文；促使學(xué)生多讀課文，熟記詞匯，明白語(yǔ)法，模仿語(yǔ)言，表達(dá)思想，學(xué)習(xí)創(chuàng)新。【教學(xué)內(nèi)容】一、新編商務(wù)英語(yǔ)精讀第一冊(cè)：unit one text: the nature of businessteaching aim 1. learn something about basic concept of business.2. talk something

10、 about business;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:production生產(chǎn), manufacture大量制造, service, 服務(wù)merchandise買賣, trade貿(mào)易, land土地, labor勞動(dòng), capital資本, distribute分發(fā),entrepreneurship企業(yè)家素質(zhì), accomplish完成, perform表演，實(shí)行, go bankrupt破產(chǎn), creditor債權(quán)人, ventu

11、re（有風(fēng)險(xiǎn)的）工作項(xiàng)目, profit利潤(rùn);relate-to/with將-聯(lián)系起來(lái), be extracted-from從-中提取, be responsible for對(duì)-負(fù)責(zé), make-of value使某物更有價(jià)值, look for尋找，decide on做出決定，up to 直到，refer to, 提到，涉及，pay for為-而付錢, distribute-to/among在-中分發(fā)， 分銷，分配。.unit two text: marketing and promotionteaching aim 1. learn something about basic concep

12、t of marketing; 2. talk something about marketing research, trade fair, launching a new product or advertising campaign;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:market potential市場(chǎng)潛力, feasibility可行性, feasible/ viable可行的, assess評(píng)估, stand攤位, trade fai

13、r商品交易會(huì)、貿(mào)易展銷會(huì), exhibit展覽, sample樣品, prospective customer潛在的顧客, publicity宣傳, representative代表, brochure小冊(cè)子, booklet冊(cè)子, catalogue目錄, press conference新聞發(fā)布會(huì),promote提升、推銷、促進(jìn), range系, model型, display展示, campaign活動(dòng),launch推出, order訂單、下訂單 delivery遞送、運(yùn)送, replacement替換物, spare part備用零件, after-sales service售后服務(wù),

14、 component零部件, service (v.)保養(yǎng)、維修, machinery機(jī)器（總稱）, client委托人;in other words也就是說(shuō), hand out分發(fā), make up形成、構(gòu)成, for short簡(jiǎn)稱, be known as通稱為; maintain維持、保養(yǎng), project工程、項(xiàng)目, fit適合.unit three career；text: the modern servant-nannyteaching aim 1. learn something about career development; 2. talk something about

15、 nanny, choice of career;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:career職業(yè), nanny 保姆, adore 熱愛, part-time 兼職的，full-time全日制的, delicious美味的,wear穿, uniform制服，phase階段, row激烈的爭(zhēng)論;get on with 與相處和睦, at the time在那個(gè)時(shí)候, go through經(jīng)歷, follow in ones footsteps

16、從事與他人同樣的職業(yè)或過同樣的生活, apply for申請(qǐng), make it up with言歸于好, for long很長(zhǎng)時(shí)間, take after與某人很像, make a decision做出決定, bring up養(yǎng)育, turn out證明是某人或某物, think of考慮到, realize認(rèn)識(shí)到, turn轉(zhuǎn)動(dòng), spend花費(fèi).unit four jobs and occupations; text: personal progress and job-hoppingteaching aim 1. learn something about jobs and occupa

17、tions; 2. talk something about personal progress and job-hopping;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:trait（人的）品質(zhì), initiative主動(dòng)性, personality個(gè)性, realm（活動(dòng)或興趣）領(lǐng)域, inherit繼承（財(cái)產(chǎn)、頭銜等）, bestow贈(zèng)與, disloyal不忠誠(chéng)的, quit拋棄, loyalty忠誠(chéng), recipient接受者, patron

18、資助人, job security對(duì)工作的安全感, job hopping跳槽, mobility流動(dòng)性, qualify取得資格, root根, personnel員工, challenge挑戰(zhàn), seniority資歷, bounce彈回;get ahead領(lǐng)先, on the basis of在基礎(chǔ)上, lead to導(dǎo)致, move upwards升職, by and large大體上, better oneself 改善自己, deal with處理, bring in引進(jìn), back and forth來(lái)回地, involve涉及, content滿足的, advance前進(jìn), p

19、resent造成.unit five text, eating habitteaching aim 1. learn something about american eating habit.2. talk something about food and nutrition;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:selection挑選, available可得到的, nutrition營(yíng)養(yǎng), purchase購(gòu)買, quantity數(shù)量, sk

20、ip略過，故意錯(cuò)過, consequence后果, consume消費(fèi), compile匯編，編輯, awareness意識(shí), fat脂肪, carbohydrate碳水化合物, fiber纖維，be responsible for為-負(fù)責(zé), eat out不在家里吃飯, on the average平均, be a threat to構(gòu)成對(duì)-的威脅, in the mood for有-的心情, rich in富含-的, a variety of各種各樣的unit six text, diamond-cutter ephraimteaching aim 1. learn something a

21、bout jewelry;2. understand the jewelry story well;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:diamond鉆石, apprentice 當(dāng)學(xué)徒, intuition直覺, tension張力, split使分開, joke嘲笑, choosy挑剔的, edge尖刻, irritate激怒, malicious惡意的, fulfill履行（責(zé)任）, bachelor單身漢, communion交流, od

22、d不尋常的, infect感染, destine注定的，預(yù)定的;be to do with與-有關(guān), in particular特別地, be cut out for天生適合于, take ones time拖拉，慢騰騰, joke aboutwith開玩笑, in ones stead代替, in communion with與-交流, fall apart分裂.unit seven text, body language: ownership gesturesteaching aim 1. learn something about cultural differences of body

23、 language2. understand the text well;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:personnel員工, appoint任命, despite雖然、經(jīng)管, reflect反映, easygoing脾氣隨和的, relax放松, carefree無(wú)憂無(wú)慮的, gesture手勢(shì)、體態(tài)語(yǔ)言, signify表明, customary通常的, etiquette禮節(jié), impact強(qiáng)烈印象, circumstance狀況,

24、 solution解決, lean倚靠, deject憂慮的, intent專心的, indifference冷漠, impatient不耐煩的, terminate使終止,breath呼吸, sigh嘆氣, relief寬慰, superior上級(jí), posture姿態(tài), subtle微妙的, stake申明, negotiation談判, vital非常重要的, hostile敵對(duì)的; be guilty of, 有罪的，愧疚的be appointed to被任命為 ,prior to在之前, lack of缺少, go away消失, resort to求助于, stake ones c

25、laim申明權(quán)利unit eight text: a world guide to good manners teaching aim 1. learn something about manner; 2. talk something about the different manners from different countries;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:global village地球村, arrange安排, commu

26、nity社團(tuán), guidebook指南、手冊(cè), corresponding相應(yīng)的, custom風(fēng)俗、習(xí)慣, behave行為表現(xiàn), feed喂養(yǎng), sleeve袖子, executive主管、行政人員, signal用信號(hào)表示, ease舒服、安逸, sole鞋底，唯一的, height高度, exceed超出, deal交易、協(xié)議、安排, essential,基本的，必需的 status地位, bow鞠躬、點(diǎn)頭, casual隨便的, illustrate說(shuō)明, cool涼爽的，沉著冷靜, reserved含蓄的、沉沒寡言的, impersonal 無(wú)人情味的 geographical l

27、ink地理上的聯(lián)系, wink眨眼示意, clasp緊握、緊抱；on time準(zhǔn)時(shí), allowfor為- 留出, give advice on給-忠告, get to understand sth./sb.開始理解起來(lái)，逐步理解起來(lái), roll up卷起來(lái), take off脫下, get down to開始認(rèn)真對(duì)付, regard as當(dāng)-對(duì)待, take it easy放松, of its own自己所有的；behave行為表現(xiàn), roll卷, blow吹，刮，噴氣爆炸，突然一擊, illustrate表示，標(biāo)明, establish建立，開業(yè)，確立。unit nine text, mi

28、ss manners wrings the bellteaching aim 1. learn something about making a telephone calls;2. understand the text well;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:address寫信向某人說(shuō), horrid令人討厭的, instrument器具, clamor吵鬧, 大聲疾呼，強(qiáng)烈要求spoil寵壞, justifiable無(wú)可非議的，正當(dāng)?shù)?/p>

29、, rude粗魯?shù)? canned music錄制了的音樂, indignity侮辱, office hour上班時(shí)間, time zones時(shí)區(qū), handle處理, lurk暗藏，潛行, ignore不顧，不理，忽視, tax指責(zé), accusation指責(zé), connection連接點(diǎn), consideration體諒，考慮, confront使面對(duì)，面臨, 正視surrender交出，屈服, party一方，當(dāng)事人, offense冒犯, bother困擾，煩擾, response回答;devote-to完全給予，專心致力于, shut up閉嘴, put-on hold不掛斷電話,

30、subject-to, 使經(jīng)歷，使遭受suspect-of覺得可能, get out of出來(lái), 離開in agreement with與-一致, at the mention of提到時(shí), be confronted with使面對(duì)；spoil寵壞, apply申請(qǐng)suspect懷疑, insist堅(jiān)持認(rèn)為, spell拼寫，帶來(lái)，一陣子。 二、新編商務(wù)英語(yǔ)精讀第二冊(cè)：unit one text: nike, from small beginnings to world giant ( i )teaching aim 1. learn something about business in

31、sports 2. talk something about business in sports;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:giant 巨人， revenue 收入, athlete 田徑運(yùn)動(dòng)員，retain 保持， track 跑道contribute 出資， fit 健康的， logo 標(biāo)識(shí)語(yǔ)， innovative創(chuàng)新的， boom 激增， reinforce 加強(qiáng)，presence 在場(chǎng)， principle 準(zhǔn)則, impl

32、ement 貫徹，執(zhí)行，strategy 策略， endorse 認(rèn)可，gear 服飾， champion 冠軍；move on 繼續(xù)前進(jìn)， put into practice 實(shí)施、實(shí)行， capitalize on 獲利，contribute to 貢獻(xiàn)、出資，name after 以命名， impose on 加壓制、強(qiáng)加， contract out 立約（將工作）外包， a/one's fair share of 應(yīng)得的一份，cash in (on) 利用、從中獲利， at the heart of 在中心，in turn 作為交換，dream of 夢(mèng)想， close to

33、幾乎.unit two text: types of business ownershipteaching aim 1. learn something about business ownership; 2. talk something about business ownership; 3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:proprietorship 所有權(quán)，corporation （有限）公司，debt 債， legal 合法的，form

34、ality 正式手續(xù)，specify 詳細(xì)說(shuō)明，具體說(shuō)明， dissolve 解散，withdrawal取（錢），dividend 紅利， conglomerate 企業(yè)集團(tuán), assets (pl.)資產(chǎn), utility 公用事業(yè), offset 抵消；start with 以.開始，從.著手, close down 倒閉, run out of 用完, consist of 由.構(gòu)成, in most cases 多數(shù)情況下, be liable for 為負(fù)責(zé), account for 到達(dá),占, be subject to 受支配， 從屬于，常遭受,have an advantage

35、 over 對(duì)具有優(yōu)勢(shì), go into debt 欠債, no more than 僅僅，不過, in the extent of 在的范圍內(nèi),be considered as 被認(rèn)為.unit three text: fashionteaching aim 1. learn something about fashion; 2. talk something about fashion;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:fashion 時(shí)裝

36、, interior內(nèi)部的，longstanding長(zhǎng)期存在的，fad短期的風(fēng)尚，classify分類, identify 辨認(rèn)，compete競(jìng)爭(zhēng)，originate 起源于，imitate模仿，效仿，celebrity名人，mature成年的，adopt 接受，mod時(shí)髦的，appeal (to) 吸引, disapprove 不贊同，dye 染料， artificial 人造的，fabric織物，affordable買的起的；speak of 提及, be concerned with 關(guān)心，關(guān)注，hand down 傳給, trickle down 緩慢滴淌，緩慢移動(dòng),base on

37、以.為根據(jù), in a way 在某種程度上,rather than 勝于, in addition 另外.unit four text: bargainsgeorge mikesteaching aim 1. learn something about consumer satisfaction; 2. talk something about consumer satisfaction;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:extort v.勒

38、索, innocent a.頭腦簡(jiǎn)單的, board n.董事會(huì), decent a.公平的, novelty n.新奇事物, fade v.褪色, whereupon conj.因此, breathtaking a.令人吃驚的,impertinence n.不適當(dāng), pensioner n.領(lǐng)取養(yǎng)老金者,accuse v.指控, plead v.認(rèn)(罪) , outrage v.激怒, defense n.辯護(hù), circular a.圓的, saw n.鋸, seemingly ad.似乎,sane a.心智健全的, persian a. 波斯的, trifle a.少量, 有點(diǎn)extra

39、vagant a.奢侈的, chop n.排骨, tremendous a.巨大的,loo n.盥洗室, pile v.堆, quest n.探尋, sticky a.粘性的, prohibit v.禁止；to start with 首先,起初, might 還是(做)的好;for the sake of 為的緣故, in ones defense 為褚護(hù), as though 似乎, for ones lifetime 一生, pile up 堆積, serve sb. right 活該, all the same 盡管如此, fall for 上的當(dāng). unit five text: ma

40、naging your study timeandrew northedgeteaching aim 1. learn something about education;2. talk something about education;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:soak 吸收, lad 男青年, announce 宣布, sufficient 足夠的, sail 不費(fèi)力氣地快速移動(dòng), outline 列提綱, hence 因此, n

41、evertheless 然而, assiduously 勤奮地, modest 適度的, well-defined 明確的, intellectual 智力的, undifferentiated 無(wú)差別的, swathe 帶子, sketchy 概略的, aid 幫助, segment 片段; 部分, dribble 滴下, ambitious 雄心勃勃的, dissertation 論文, tome 大型書, undertake 承擔(dān), scope 范圍, flee 逃跑, achieve 取得, uncertainty 不確定性, discrete 分離的;個(gè)別的, prime 最佳的 (

42、部分), warm-up 熱身的, session 上課時(shí)間；學(xué)年, reliable 可靠的, guideline 指導(dǎo)方針, self-monitoring 自我監(jiān)測(cè)的, loop 環(huán), approach 方法；方式,revise 修正, swamp 戰(zhàn)勝, 克服;more or less 差不多；多少有, stir oneself 使自己忙碌起來(lái)；行動(dòng)起, stick to 堅(jiān)持； at sea 一竅不通；不知, set aside 留出, look ahead 考慮到將來(lái), dip into瀏覽, glaze over 茫然, by comparison 相比之下, bring dow

43、n 減少,take control (of something) 控制, work at 從事于, take in 理解, for the time being 暫時(shí), bring ( sth.) under control 使正常運(yùn)行, go for 努力獲取, arise out offrom 由、而來(lái); 來(lái)自于, on a small scale小規(guī)模的, put off 推遲, be at ones best 處于最好狀態(tài), fit ininto 正好填補(bǔ)空當(dāng), try out 試用.unit six text: areas of managementteaching aim 1. l

44、earn something about the areas and structure of management;2. talk something about the areas and structure of management;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:vice 副的, janitorial 物業(yè)管理的, survival 繼續(xù)生存, oversee 監(jiān)督, supervisor 主管；監(jiān)督人, institution 機(jī)

45、構(gòu)；組織, effective 有效的, inventory 存貨；庫(kù)存, typically 典型地, foreman. 領(lǐng)班, sound 強(qiáng)有力的, evaluate 評(píng)價(jià), compensate 補(bǔ)償；賠償, recruit 招聘, implementation 貫徹；執(zhí)行, gather 收集, disseminate 傳播, dramatic 引人注目的；驚人的, emergence 出現(xiàn), engage 從事 (be engaged in), division 部門; deal in 經(jīng)營(yíng), as a result 結(jié)果, a variety of 各種各樣, in contra

46、st 相反, put emphasis on 重視；偏重于, engage in 從事. unit seven text: how to shine at a job interviewteaching aim 1. learn something about knowledge about interview;2. talk something about the knowledge about interview;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phra

47、ses:myth荒誕的說(shuō)法或念頭, pound腳步沉重地在上走, pavement人行道, untruth假話, tip告誡, obtain獲得, incompetent do a job properly不勝任, accommodate遷就, expectation.期待, back-flip快捷而熱烈的反應(yīng), suit適合, humble卑下的, appeasement討好, hire 雇傭, disagreeable難相處的, plainly顯然, ingratiating討好的, encounter偶然相遇, phony 虛假的, seatmate (乘車乘飛機(jī)時(shí)的) 同座人, tra

48、nsact交易, resent怨恨, compulsive強(qiáng)迫的, authenticity真實(shí)性, conversationalist善于言談?wù)? uptight過分拘謹(jǐn)?shù)? hesitate猶豫, conventional傳統(tǒng)的, wisdom智慧;get rid of擺脫, do ones best盡力而為, becomebe used to doing習(xí)慣于做, lose touch with失去聯(lián)系, get in touch with建立聯(lián)系, in general大體上, get. . . nowhere行不通, a middle ground折衷, hang loose保持松弛

49、的狀態(tài),turn off 使突然收斂, no dice 不可能, feel free to do不受約束, 1ie with (sb. ) 是的責(zé)任, be oneself顯得真誠(chéng)自然, for a change為換口味 (環(huán)境等), at times有時(shí), in effect實(shí)際上, change ones mind改變主意.unit eight text: what is a trademark?teaching aim 1. learn something about trademark, brand & logo; 2. talk something about tradema

50、rk, brand & logo;3. do the exercises about the reading i;4. extended activities b, c, d.key words and phrases:trademark商標(biāo), identification 辨認(rèn), pictorial 圖片, term 術(shù)語(yǔ), distinguish recognize區(qū)別, register登記, format形式, slogan口號(hào), geometric幾何的, vehicle車輛, package包裝,corporate公司的, forge鍛造, compatible可相容的, intrigue激起、的興趣, provocative 有趣的, project表達(dá)、的特色, visual視覺的, cart手推車, aisle通道, confused混淆的, automobile小汽車, possessive所有格的, generic所屬的, gender 性別, consistent 保持一致的, monogram 文字交織成的圖案, thrive興旺發(fā)達(dá); distinguish. . . from. . .使、區(qū)別于, ex