CR

LAND

HAID75%

SOUTH

AREA

LAND華潤海淀永豐項目——LANDSCAPE

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豐Welcome

toBeijing...北京...LANDSCAPE

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豐Aplaceto…VisittheSummerPalace觀賞頤和園...LANDSCAPE

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豐Aplaceto…FeeltheLiteratitemperament感受文人氣息...LANDSCAPE

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豐Aplaceto…EnjoytheTraditionalBeijingOpera觀賞國粹京劇...LANDSCAPE

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豐Aplaceto…FeeltheTsinghuaculturalbackground感受名校底蘊...LANDSCAPE

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豐Aplaceto…Tastelocalspecialties…品嘗當地特色小吃...LANDSCAPE

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豐BEIJING'S

PAST,

PRESENT

AND

FUTURE

MEET

AT

ONE北京的過去、當下與未來在此交匯于一點LANDSCAPE

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豐場地區位分析/

RESIDENCESTYLE場地位于北京市海淀區西北旺鎮，周邊自然環境資源豐富，毗鄰京新高速公路，交通便利，是未來海淀區品質生活片區的的重要部分。Jianshanju尖山咀Fenghuangling

Natural

Scenic

AreaThesiteislocatedinXibeiwangTown,

HaidianDistrict,Beijing.Thesurroundingnaturalenvironmentisrichinresources,adjacentto

theBeijing-XinjiangExpressway,

andthetransportationisconvenient.ItwillbeanimportantpartofthefutureHaidianDistrictqualitylivingarea.鳳凰嶺自然風景區SITE5KM10KMNorth

Palace

museum故宮北院區Jiufeng

National

Forest

Park鷲峰國家森林公園Summer

Palace頤和園Xiangshan

Park香山公園Xishan

Forest

Park西山森林公園故Century

Forest

Park世紀森林公園LANDSCAPE

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豐場地區位分析/

LOCATIONANALYSIS場地周邊基礎配套設施較完善，教育資源尤為豐富，靠近多個科技產業園區。Thebasicsupportingfacilitiesaroundthesitearerelativelycomplete,andtheeducationalresourcesareparticularlyrich.北京大學上慶中學故宮北院區北京城市學院北大資源研究學院清華大學附屬中學永豐學校藍天家園幼兒園規劃中（小學三元農業科技園SITE3KM2KM1KM0.5KM規劃中（幼兒永豐產業園永豐中心雙語幼兒園航教育

EDUCATION產業園區

INDUSTRIAL

PARK景觀

LANDSCAPE醫院

HOSPITAL用友產業園中關村第三小學（科學元分校）商業

BUSINESSLANDSCAPE

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豐what

is

the

meaning

of

luxury

real

estate？何謂高端住宅？繁

華

靜

觀Notonlyoutof

thebustlingintothequiet,butalsocanbeplacedinaquietplace,thenoiseof

thecityataglanceto

closethenoiseoutside,quietelegantintheinside,betweenthemovement,elegant不止于出則繁華入則寧靜，還可以置身靜處，喧囂之城一眼盡收喧嘩在外，靜雅于內，動靜之間，優雅盡顯LANDSCAPE

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豐Themwhat

is

the

meaning

of

luxury

real

estate？何謂高端住宅？當

代

簡

約LANDSCAPE

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豐Theprecisehandlingof

scale,therepeatedrehearsalof

functions,andthecomprehensiveconsiderationof

landscapeandspacerevealthenoblebearingof

thesite尺度的精確拿捏，功能的反復排演，搭配上景觀和空間的綜合考量，無形中流露出場地的高貴氣度妥

帖

包

容LANDSCAPE

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豐Spaceisamediumthatallowspeopleto

feeltheexistenceof

nature.空間是一種媒介，使人們去感受自然的存在。what

is

the

meaning

ofluxuryreal

estate？何謂高端住宅？遇

見

自

我LANDSCAPE

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豐優雅&繁華靜觀

·

品位&當代極簡

·

氣度&妥帖包容

·

靈魂&遇見自我關于豪宅的當代定義，應是一種度假、極簡、舒適的城市隱貴體驗。Thecontemporarydefinitionof

aluxury

homeshouldbeaminimalistandcomfortableurban

experienceLANDSCAPE

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豐高端住宅客群定位追求高標準的物質生活與藝術品位的都市精英階層Urban

eliteswhopursueahighstandardof

materiallifeandartistictasteLANDSCAPE

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豐都市精英階層背景行為需求時間BackgroundBehaviorNeedsTime較高學歷海外生活背景，國外生活方式的延續Highereducation,overseaslivingbackground,thecontinuationof

theforeignwayof

life追求高品質化生活生活化高雅愛好圈層社交，注重私密性藝術

健康的生活方式Socialcircle,pay

attentionto

privacy,

thepursuitofhighaestheticart,

healthylifestyle工作日較忙碌，基本是晚上。周末/節假日：集中性使用空間Therearefewerweekdays,mostlyevenings.Weekends/holidays:concentrateduseof

space追求高審美，Thepursuitof

highqualityof

life,lifeeleganthobbyLANDSCAPE

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豐針對客群INVIEW

OFTHECUSTOMERS風格導向TRENDSOFSTYLE功能需求THEFUNCTIONALREQUIREMENTS軟性服務SOFTSERVICE普通住宅COMMONRESIDENCE都市白領、職場新人多為市場上常見風格，奉行形式服從功能的理念Itisthecommonstyleonthemarketandfollowstheconceptof

formobeyingfunction基礎性的功能植入，滿足普通客群基本生活需求Basicfunctionsare

implantedto

meetthebasiclivingneedsof

ordinarycustomers基礎性物業管理，保證業主安全便捷與良好園區環境Basicpropertymanagement,to

ensuretheownerssafe,convenientandgoodparkenvironmentUrbanwhite-collar,

theNewbieatworkplace高端住宅LUXURY都市新貴、行業管理階層風格純粹，多為酒店或度假等體現住宅品質風格，往往功能與形式共存，具有一定功能多樣化，除基礎功能外，

私人定制式管家服務，針對不設置多種滿足高品質生活空間

同業主制定精確的服務計劃Urbanupstart,industrymanagementFunctionaldiversification,inadditionto

thebasicfunctions,avarietyof

Settingsto

meettherequirementsof

high-qualitylivingspacePrivate

customizedbutlerservice,makingpreciseserviceplanfordifferentowners藝術追求RESIDENCEThestyleispure,mostlyforthehotelorthevacationandsoonmanifeststheresidencequalitystyle,oftenthefunctionandtheformcoexists,hascertainartisticpursuitLANDSCAPE

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豐圈層交流健康教育養老智能化空間占比：20％空間占比：30％空間占比：15％空間占比：15％空間占比：10％無氧器械配備康養計劃智能化門禁私人會所室內學習室健身房、戶外健身器械專屬健康室、康體步道、國學課堂等功能體現，關注客戶注重的養老問題進出住宅智能識別系統設置、指紋鎖設置等可植入酒吧、雪茄區、會議室、私宴廳等功能會所學習區、讀書區、琴房、繪畫室等有氧運動空間泳池、瑜伽房以及跑道、步道在道路體系中的體現智能化安全系統智能化搜尋、報警系統、智能安保等室外課堂體驗室外種植多種類植物，提供室外課堂空間溝通場所營造可設置與家長互動區域以及邀請社區的兒童定期開展小劇場等活動，培養孩子溝通能力慢生活棋藝室、迷你高爾夫球場、料理廚房等設置延展生活愛好戶外交流景觀會客廳、洽談卡座、戶外冷餐、Barbecue等空間滿足交流同時與自然的互動活動組織物業定期利用多功能空間舉辦交流活動，開設課堂等智能化公區全區WIFI覆蓋，無線充電設置，智能化娛樂區如VR體驗區等身心放松場所桑拿房、Massage、Spa等服務戶外陽光空間寵物樂園、陽光草坪、陽光躺椅區營造良好的戶外空間氛圍客群所需+功能要素Summary

of

functional

elements

required

by

the

customer

groupLANDSCAPE

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豐本項目的調性將如何塑造？How

will

the

tonality

of

this

project

be

shaped?LANDSCAPE

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豐"BeijinLANDSCAPE

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豐場地記憶/

SITEMEMORYXishan

Cultural

Belt——Three

Mountains

and

Five

Gardens西山文化帶——三山五園三山五園，是對北京西北郊、以清代皇家園林為代表的歷史文化遺產的統稱。西山山巒起伏，林木蔥郁，泉流潺潺，古剎林之圣地，文人騷客吟詠不盡的佳絕。可以說，北京西山“山以賢稱，境緣人勝”,本身就是一部活生生的歷史。TheThreeMountainsandFiveGardensareacollectivetermforthehistoricalandculturalheritagerepresentedbytheroyalgardensof

theQingDynastyinthenorthwesternsuburbsof

Beijing.Themountainsandhillsof

theWest

Mountainareundulating,thetreesarelush,thespringisgurgling,andtheancienttemplesarelinedup.Sinceancienttimes,ithasbeenatouristattraction.Itcanbesaidthatthe"mountainisknownasavirtue,andpeopleintheworldwin"

inXishan,Beijing,whichisitselfalivinghistory.香山萬壽山玉泉山圓明園頤和園暢春園LANDSCAPE

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豐場地記憶/

SITEMEMORYXishan——Writers

and

Poets

's

Emotion西山——文人情結西山吸引著名人，名人仰慕著西山；名人尚得名山襯，名山亦需名人頌。自古以來，許多名人雅士與西山結下不解之緣，為起揉和成西山文化所特有的清幽、空靈之美。從元代的熊夢祥到明代的孫承澤，再到清代的曹雪芹、納蘭性德，這些大名鼎老舍、郁達夫等名家也都有著刻骨的西山情結。Xishanattractscelebrities,andcelebritiesadmireXishan;celebritiesstillgetfamousmountainlinings,andfamousmountainsalsoneedcelebritiesto

sing.Sinceancienttimes,manycelebritiesandscholarshaveformedanindissolublebondwithXishan,writingcountlesspoemsforthem.Thenaturalstyle,religiousatmosphere,andtasteof

lifecombinetogetherto

formthequietandetherealbeautypeculiarto

Xishanculture.FromXiongMengxiangintheYuan

Dynastyto

SunChengzeintheMingDynastyto

CaoXueqinandNalanXingdeintheQingDynasty,

thesefamousliteratilivedhere.Untilthemoderntimes,famouscelebritiessuchasChenYinke,DingLing,LaoShe,andYu

DafualsohadtheXishancomplex.西山秋圓明園福海日落LANDSCAPE

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豐Character沖淡：素處以默，妙機其微。飲之太和，獨鶴與飛。猶之惠風，荏苒在衣。閱音修篁，美曰載歸。遇之匪深，即之愈希。脫有形似，握手已違。沉著：綠杉野屋，落日氣清。脫巾獨步，時聞鳥聲。鴻雁不來，之子遠行。所思不遠，若為平生。海風碧云，夜渚月明。如有佳語，大河前橫。曠達：生者百歲，相去幾何。歡樂苦短，憂愁實多。何如尊酒，日往煙蘿?；ǜ裁╅?，疏雨相過。倒酒既盡，杖藜行歌。孰不有古，南山峨峨。LANDSCAPE

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豐風格調性/

RESIDENCESTYLE現代風格

·

東方氣質

·

外在空間與內在情感的融合Modern

style

·

Oriental

temperament

External

space

and

internaLANDSCAPE

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豐南

北

地

塊

差

異

化DIFFERENTIATIONOFSOUTH&NORTHPLOTLANDSCAPE

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豐-SPACE

L

AYOUT空間特性北地塊面積：40327㎡三大庭院：111X51M大塊面宅間空間縱軸過渡：13X170M過渡空間NORTH

PLOT

AREA:

40458㎡THREE

COURTYARDS:

111X51M

BLOCK

HOUSE

SPACETRANSITION

SPACE:

13X170M

TRANSITION

SPACEL:300M*D:36MRIBBON

AXISL

A

N

D

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豐-SPACE

L

AYOUT空間特性南地塊總面積：54009㎡四大中庭:76*47,80*64,70*50,46*38均等塊面宅間空間L:76*W:47BLOCK

SPACEL:80*W:64BLOCK

SPAC多等級庭院：15+主題場地L:48*W:41BLOCKSPACENORTH

PLOT

AREA:

40458㎡L:77*W:48BLOCK

SPACTHREE

COURTYARDS:

111X51M

BLOCK

HOUSE

SPACEPOCKET

SPACE:

13X170M

TRANSITION

SPACEL:36*W:31BLOCKSPACEL:300M*D:36MRIBBON

AXISL

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豐-SPACE

L

AYOUT空間策略-大空間庭院特性

CHARACTERISTIC易產生空曠感、空間缺乏安全感與隱匿性Green

base綠色基底-大尺度空間的串聯與區分策略

STRATEGYGreen

base綠色基底Fusion塊面性融合/多等級空間合理性劃分/綠色基底下的豐富庭院體驗類型/場地化路徑的組織Multi-level

courtyard多等級庭院Green

base綠色基底Fusion塊面性融合/

Rational

space

rationality

division/

Rich

courtyard

experience

types

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green

base/

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path

organizationL

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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JTL

STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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JTL

STUDIO(SINGAPORE)PTE.

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JTL

STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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JTL

STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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JTL

STUDIO(SINGAPORE)PTE.

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PRINCIPAL

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JTL

STUDIO(SINGAPORE)PTE.

LTD.

PRINCIPAL

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JTL

STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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JTL

STUDIO(SINGAPORE)PTE.

LTD.

PRINCIPAL

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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JTL

STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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STUDIO(SINGAPORE)PTE.

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