e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579TianjinMaritimeCollegeYuZhen-ni

天津海運(yùn)職業(yè)學(xué)院

于禎妮TheMicro-EnvironmentalElementsofCruiseTourismMarketing郵輪旅游市場營銷微觀環(huán)境要素e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579040503010206郵輪公司CruiseLine供應(yīng)商

Supplier中間商

Middleman消費(fèi)者Consumer競爭者Competitor社會公眾ThePublic郵輪旅游市場營銷微觀環(huán)境要素TheMicro-EnvironmentalElementsofCruiseTourismMarketinge7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579CruiseLine郵輪公司郵輪公司以及旗下船只上的每個部門、每個員工都應(yīng)該參與到營銷活動中來。Everydepartmentandemployeeofthecruisecompanyanditsshipsshouldparticipateinthemarketingactivities.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Supplier供應(yīng)商e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Supplier供應(yīng)商郵輪旅游供應(yīng)商就是為郵輪公司提供滿足其郵輪經(jīng)營所需的各種資源的企業(yè)和個人，包括提供原材料、設(shè)備、能源、勞務(wù)和資金等。Cruisetourismsuppliersareenterprisesandindividualsthatprovidecruisecompanieswithvariousresourcesneededfortheircruiseoperations,includingrawmaterials,equipment,energy,laborservicesandfunds.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Supplier供應(yīng)商供貨的穩(wěn)定性與及時性（StabilityandTimeliness）供貨的價格變動（PriceFluctuation）供貨的質(zhì)量水平（QualityLevel）e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Middleman中間商郵輪旅游中間商是協(xié)助郵輪公司與顧客之間實(shí)現(xiàn)交易或者直接與顧客交易的中介企業(yè)。Cruisetourismintermediaryisanintermediaryenterprisethatassistscruisecompaniestoachievetransactionswithcustomersordirectlydealswithcustomers.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Middleman中間商e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Middleman中間商旅行社TravelAgency旅游電商TourismE-commercee7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Consumer消費(fèi)者郵輪旅游消費(fèi)者既是郵輪旅游產(chǎn)品的購買者又是使用者。Cruisetourismconsumersarebothbuyersandusersofcruisetourismproducts.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Competitor競爭者e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Competitor競爭者愿望競爭者（DesireCompetitors）平行競爭者（ParallelCompetitors）產(chǎn)品形式競爭者（ProductFormCompetitors）品牌競爭者（BrandCompetitors）競爭者的類型TypesofCompetitorse7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Competitor競爭者滿足顧客當(dāng)前存在的各種愿望的競爭者。Competitorswhosatisfycustomers'currentdesires.愿望競爭者(DesireCompetitors)e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Competitor競爭者能夠提供滿足同一種需求的不同產(chǎn)品的競爭者。Competitorswhocanprovidedifferentproductstomeetthesamedemand.平行競爭者(ParallelCompetitors)e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Competitor競爭者產(chǎn)品形式競爭者（ProductFormCompetitors）能夠提供滿足同一需要的同類產(chǎn)品、不同形式的競爭。Competitorswhocanprovidesimilarproductsanddifferentformsthatmeetthesameneeds.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Competitor競爭者品牌競爭者（BrandCompetitors）能夠提供滿足同一需要的同種產(chǎn)品、同一形式的不同品牌的競爭者。BrandCompetitors—Competitorswhocanprovidethesameproductandthesameformofdifferentbrandstomeetthesameneeds.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Competitor競爭者e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579ThePublic社會公眾所謂公眾是指對實(shí)現(xiàn)營銷目標(biāo)具有實(shí)際的或潛在的興趣或影響力的一切團(tuán)體和個人。Theso-calledpublicreferstoallgroupsandindividualswithactualorpotentialinterestorinfluenceinachievingthemarketingobjectives.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579thePublic社會公眾內(nèi)部公眾（InternalPublic）地方公眾（LocalPublic）社團(tuán)公眾（CommunityPublic）政府公眾（GovernmentPublic）媒體公眾（MediaPublic）金融公眾（FinancialPublic）一般公眾（GeneralPublic）社會公眾ThePublice7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579本講小結(jié)/SUMMARY內(nèi)部公眾（InternalPublic）地方公眾（LocalPublic）社團(tuán)公眾（CommunityPublic）政府公眾（GovernmentPublic）媒體公眾（MediaPublic）金融公眾（FinancialPublic）一般公眾（GeneralPublic）競爭者Competitor愿望競爭者DesireCompetitors

平行競爭者ParallelCompetitors產(chǎn)品形式競爭者P