市場(chǎng)調(diào)研協(xié)議模板-中英文對(duì)照?甲方（委托方）：-公司名稱：[甲方公司全稱]-法定代表人：[甲方代表姓名]-地址：[甲方公司地址]-聯(lián)系方式：[甲方聯(lián)系電話/郵箱]PartyA(Principal)：-CompanyName:[FullNameofPartyA'sCompany]-LegalRepresentative:[NameofPartyA'sRepresentative]-Address:[AddressofPartyA'sCompany]-ContactInformation:[PartyA'sContactPhoneNumber/Email]乙方（受托方）：-公司名稱：[乙方公司全稱]-法定代表人：[乙方代表姓名]-地址：[乙方公司地址]-聯(lián)系方式：[乙方聯(lián)系電話/郵箱]PartyB(Agent)：-CompanyName:[FullNameofPartyB'sCompany]-LegalRepresentative:[NameofPartyB'sRepresentative]-Address:[AddressofPartyB'sCompany]-ContactInformation:[PartyB'sContactPhoneNumber/Email]##二、協(xié)議背景甲方擬對(duì)[市場(chǎng)調(diào)研主題]進(jìn)行深入調(diào)研，以便更好地了解市場(chǎng)動(dòng)態(tài)、消費(fèi)者需求、競(jìng)爭(zhēng)對(duì)手情況等，為其制定相關(guān)決策提供依據(jù)。乙方在市場(chǎng)調(diào)研領(lǐng)域擁有豐富的經(jīng)驗(yàn)和專業(yè)的團(tuán)隊(duì)，能夠?yàn)榧追教峁└哔|(zhì)量的調(diào)研服務(wù)。雙方經(jīng)友好協(xié)商，達(dá)成以下市場(chǎng)調(diào)研協(xié)議。PartyAintendstoconductin-depthresearchon[MarketResearchTheme]inordertobetterunderstandmarketdynamics,consumerneeds,petitorsituations,etc.,andprovideabasisforitsdecision-making.PartyBhasrichexperienceandaprofessionalteaminthefieldofmarketresearchandcanprovidehigh-qualityresearchservicesforPartyA.Throughfriendlynegotiation,thetwopartieshavereachedthefollowingmarketresearchagreement.##三、調(diào)研服務(wù)內(nèi)容（一）調(diào)研目標(biāo)本次市場(chǎng)調(diào)研旨在實(shí)現(xiàn)以下具體目標(biāo)：1.全面了解目標(biāo)市場(chǎng)的規(guī)模、增長(zhǎng)趨勢(shì)及發(fā)展?jié)摿Α?.分析目標(biāo)客戶群體的特征、需求、購買行為和偏好。3.評(píng)估競(jìng)爭(zhēng)對(duì)手的產(chǎn)品、服務(wù)、市場(chǎng)份額、營(yíng)銷策略等。4.識(shí)別市場(chǎng)機(jī)會(huì)和潛在威脅，為甲方的市場(chǎng)定位和戰(zhàn)略規(guī)劃提供參考。#(I)ResearchObjectivesThepurposeofthismarketresearchistoachievethefollowingspecificobjectives:1.Comprehensivelyunderstandthesize,growthtrend,anddevelopmentpotentialofthetargetmarket.2.Analyzethecharacteristics,needs,purchasingbehaviors,andpreferencesofthetargetcustomergroup.3.Evaluatetheproducts,services,marketshares,marketingstrategies,etc.ofpetitors.4.Identifymarketopportunitiesandpotentialthreats,andprovidereferencesforPartyA'smarketpositioningandstrategicplanning.（二）調(diào)研范圍1.地域范圍：涵蓋[具體調(diào)研地域范圍，如國(guó)內(nèi)某幾個(gè)城市或特定區(qū)域]。2.行業(yè)范圍：聚焦于[相關(guān)行業(yè)名稱]。3.調(diào)研對(duì)象：包括但不限于消費(fèi)者、行業(yè)專家、經(jīng)銷商、供應(yīng)商等。#(II)ResearchScope1.GeographicalScope:Cover[Specificgeographicalscope,suchasseveralcitiesoraspecificregioninthecountry].2.IndustryScope:Focuson[Nameoftherelevantindustry].3.ResearchObjects:Includebutarenotlimitedtoconsumers,industryexperts,distributors,suppliers,etc.（三）調(diào)研方法乙方將綜合運(yùn)用以下多種調(diào)研方法開展工作：1.問卷調(diào)查：設(shè)計(jì)科學(xué)合理的問卷，通過線上和線下相結(jié)合的方式，廣泛收集目標(biāo)群體的信息。2.訪談：對(duì)消費(fèi)者、行業(yè)專家、企業(yè)高管等進(jìn)行面對(duì)面訪談，深入了解其觀點(diǎn)和意見。3.焦點(diǎn)小組討論：組織相關(guān)人員進(jìn)行小組討論，激發(fā)思維碰撞，獲取更豐富的信息。4.二手資料收集與分析：收集行業(yè)報(bào)告、統(tǒng)計(jì)數(shù)據(jù)、新聞資訊等二手資料，進(jìn)行系統(tǒng)分析。5.觀察法：在適當(dāng)?shù)膱?chǎng)景下觀察消費(fèi)者的行為和反應(yīng)。#(III)ResearchMethodsPartyBwillprehensivelyusethefollowingvariousresearchmethodstocarryoutthework:1.QuestionnaireSurvey:Designascientificandreasonablequestionnaireandwidelycollectinformationfromthetargetgroupthroughabinationofonlineandofflinemethods.2.Interview:Conductface-to-faceinterviewswithconsumers,industryexperts,corporateexecutives,etc.todeeplyunderstandtheirviewsandopinions.3.FocusGroupDiscussion:Organizerelevantpersonnelforgroupdiscussionstostimulatethinkingcollisionsandobtainricherinformation.4.SecondaryDataCollectionandAnalysis:Collectsecondarydatasuchasindustryreports,statisticaldata,newsinformation,etc.andconductsystematicanalysis.5.ObservationMethod:Observethebehaviorsandreactionsofconsumersinappropriatescenarios.（四）調(diào)研流程1.項(xiàng)目啟動(dòng)階段-乙方組建項(xiàng)目團(tuán)隊(duì)，明確各成員職責(zé)。-雙方共同制定詳細(xì)的調(diào)研計(jì)劃，包括調(diào)研時(shí)間表、調(diào)研方法、樣本設(shè)計(jì)等。2.數(shù)據(jù)收集階段-按照既定的調(diào)研方法開展數(shù)據(jù)收集工作。-乙方定期向甲方匯報(bào)數(shù)據(jù)收集進(jìn)展情況，及時(shí)溝通解決遇到的問題。3.數(shù)據(jù)分析階段-運(yùn)用專業(yè)的數(shù)據(jù)分析工具和方法，對(duì)收集到的數(shù)據(jù)進(jìn)行深入分析。-形成數(shù)據(jù)分析報(bào)告初稿，提交給甲方進(jìn)行初步審核。4.報(bào)告撰寫與審核階段-根據(jù)甲方的反饋意見，乙方對(duì)數(shù)據(jù)分析報(bào)告進(jìn)行修改完善，形成最終報(bào)告。-最終報(bào)告提交給甲方審核，甲方有權(quán)要求乙方進(jìn)一步解釋和說明報(bào)告中的內(nèi)容。5.項(xiàng)目總結(jié)階段-雙方對(duì)整個(gè)調(diào)研項(xiàng)目進(jìn)行總結(jié)，評(píng)估項(xiàng)目成果和效果。-乙方整理調(diào)研過程中的相關(guān)資料，歸檔保存。#(IV)ResearchProcess1.ProjectInitiationPhase-PartyBformsaprojectteamandclarifiestheresponsibilitiesofeachmember.-Thetwopartiesjointlyformulateadetailedresearchplan,includingresearchschedule,researchmethods,sampledesign,etc.2.DataCollectionPhase-Carryoutdatacollectionworkaccordingtotheestablishedresearchmethods.-PartyBregularlyreportstheprogressofdatacollectiontoPartyAandpromptlymunicatestosolveproblemsencountered.3.DataAnalysisPhase-Useprofessionaldataanalysistoolsandmethodstodeeplyanalyzethecollecteddata.-FormapreliminarydraftofthedataanalysisreportandsubmitittoPartyAforpreliminaryreview.4.ReportWritingandReviewPhase-AccordingtoPartyA'sfeedback,PartyBmodifiesandimprovesthedataanalysisreporttoformthefinalreport.-ThefinalreportissubmittedtoPartyAforreview,andPartyAhastherighttorequirePartyBtofurtherexplainandclarifythecontentinthereport.5.ProjectSummaryPhase-Thetwopartiessummarizetheentireresearchprojectandevaluatetheprojectresultsandeffects.-PartyBorganizesrelevantmaterialsduringtheresearchprocessandarchivesthemforpreservation.##四、雙方權(quán)利與義務(wù)（一）甲方權(quán)利與義務(wù)1.權(quán)利-有權(quán)要求乙方按照本協(xié)議約定的內(nèi)容和標(biāo)準(zhǔn)開展調(diào)研工作。-有權(quán)獲取乙方提供的階段性報(bào)告和最終報(bào)告，并提出意見和建議。-有權(quán)對(duì)調(diào)研過程和結(jié)果進(jìn)行監(jiān)督和評(píng)估。2.義務(wù)-向乙方提供與調(diào)研項(xiàng)目相關(guān)的背景資料、數(shù)據(jù)和信息，確保資料的真實(shí)性和完整性。-按照本協(xié)議約定的時(shí)間和方式向乙方支付調(diào)研費(fèi)用。-協(xié)助乙方開展調(diào)研工作，如協(xié)調(diào)相關(guān)人員配合訪談、提供必要的場(chǎng)地等。#(I)RightsandObligationsofPartyA1.Rights-HavetherighttorequirePartyBtocarryoutresearchworkinaccordancewiththecontentandstandardsstipulatedinthisagreement.-HavetherighttoobtaintheinterimreportsandfinalreportsprovidedbyPartyBandputforwardopinionsandsuggestions.-Havetherighttosuperviseandevaluatetheresearchprocessandresults.2.Obligations-ProvidePartyBwithbackgroundinformation,data,andinformationrelatedtotheresearchproject,andensuretheauthenticityandintegrityofthematerials.-PaytheresearchfeestoPartyBinaccordancewiththetimeandmethodstipulatedinthisagreement.-AssistPartyBincarryingoutresearchwork,suchascoordinatingrelevantpersonneltocooperateininterviews,providingnecessaryvenues,etc.（二）乙方權(quán)利與義務(wù)1.權(quán)利-有權(quán)按照本協(xié)議約定獲取調(diào)研費(fèi)用。-根據(jù)調(diào)研工作的需要，有權(quán)要求甲方提供必要的支持和協(xié)助。2.義務(wù)-組建專業(yè)的調(diào)研團(tuán)隊(duì)，確保調(diào)研工作的質(zhì)量和進(jìn)度。-嚴(yán)格按照本協(xié)議約定的調(diào)研目標(biāo)、范圍、方法和流程開展工作，保證調(diào)研數(shù)據(jù)的真實(shí)性、準(zhǔn)確性和客觀性。-保守甲方的商業(yè)秘密和調(diào)研過程中涉及的敏感信息，不得向任何第三方泄露。-在規(guī)定的時(shí)間內(nèi)完成調(diào)研工作，并向甲方提交高質(zhì)量的調(diào)研報(bào)告。#(II)RightsandObligationsofPartyB1.Rights-Havetherighttoobtainresearchfeesinaccordancewiththeprovisionsofthisagreement.-HavetherighttorequirePartyAtoprovidenecessarysupportandassistanceaccordingtotheneedsoftheresearchwork.2.Obligations-Formaprofessionalresearchteamtoensurethequalityandprogressoftheresearchwork.-Carryoutworkstrictlyinaccordancewiththeresearchobjectives,scope,methods,andprocessesstipulatedinthisagreement,andensuretheauthenticity,accuracy,andobjectivityoftheresearchdata.-KeepthebusinesssecretsofPartyAandsensitiveinformationinvolvedintheresearchprocessconfidentialandshallnotdisclosethemtoanythirdparty.-Completetheresearchworkwithinthespecifiedtimeandsubmitahigh-qualityresearchreporttoPartyA.##五、調(diào)研費(fèi)用及支付方式（一）調(diào)研費(fèi)用本次市場(chǎng)調(diào)研項(xiàng)目的總費(fèi)用為人民幣[X]元（大寫：[大寫金額]）。該費(fèi)用包含乙方為完成調(diào)研工作所發(fā)生的所有費(fèi)用，如人員薪酬、調(diào)研工具費(fèi)用、數(shù)據(jù)分析費(fèi)用、報(bào)告撰寫費(fèi)用等，但不包括甲方根據(jù)乙方要求額外提供的支持和協(xié)助所產(chǎn)生的費(fèi)用。#(I)ResearchFeesThetotalfeeforthismarketresearchprojectisRMB[X](inwords:[FullamountinChinesecharacters]).ThisfeeincludesallexpensesincurredbyPartyBtopletetheresearchwork,suchaspersonnelsalaries,researchtoolfees,dataanalysisfees,reportwritingfees,etc.,butdoesnotincludetheexpensesincurredbyPartyAforadditionalsupportandassistanceprovidedattherequestofPartyB.（二）支付方式1.合同簽訂后[X]個(gè)工作日內(nèi)，甲方向乙方支付調(diào)研費(fèi)用的[X]%作為預(yù)付款，即人民幣[X]元。2.乙方完成數(shù)據(jù)收集階段，并向甲方提交階段性報(bào)告且經(jīng)甲方審核通過后[X]個(gè)工作日內(nèi)，甲方向乙方支付調(diào)研費(fèi)用的[X]%，即人民幣[X]元。3.乙方完成整個(gè)調(diào)研項(xiàng)目，向甲方提交最終報(bào)告且經(jīng)甲方審核通過后[X]個(gè)工作日內(nèi)，甲方向乙方支付剩余的調(diào)研費(fèi)用，即人民幣[X]元。乙方應(yīng)在每次申請(qǐng)付款前向甲方提供合法有效的發(fā)票，否則甲方有權(quán)拒絕付款且不承擔(dān)任何違約責(zé)任。#(II)PaymentMethod1.Within[X]workingdaysafterthesigningofthecontract,PartyApays[X]%oftheresearchfeestoPartyBasaprepayment,thatis,RMB[X]yuan.2.Within[X]workingdaysafterPartyBpletesthedatacollectionphase,submitstheinterimreporttoPartyAandpassesthereviewbyPartyA,PartyApays[X]%oftheresearchfeestoPartyB,thatis,RMB[X]yuan.3.Within[X]workingdaysafterPartyBpletestheentireresearchproject,submitsthefinalreporttoPartyAandpassesthereviewbyPartyA,PartyApaystheremainingresearchfeestoPartyB,thatis,RMB[X]yuan.PartyBshallprovidePartyAwithlegalandvalidinvoicesbeforeeachpaymentapplication.Otherwise,PartyAhastherighttorefusepaymentandshallnotbearanyliabilityforbreachofcontract.##六、知識(shí)產(chǎn)權(quán)歸屬1.乙方在履行本協(xié)議過程中所產(chǎn)生的調(diào)研成果（包括但不限于調(diào)研報(bào)告、數(shù)據(jù)分析圖表、研究結(jié)論等）的知識(shí)產(chǎn)權(quán)歸甲方所有。2.乙方應(yīng)確保其在調(diào)研過程中使用的任何第三方資料、數(shù)據(jù)等已獲得合法授權(quán)，不會(huì)因知識(shí)產(chǎn)權(quán)問題給甲方帶來任何法律風(fēng)險(xiǎn)。如因乙方原因?qū)е录追皆馐苤R(shí)產(chǎn)權(quán)糾紛或法律責(zé)任，乙方應(yīng)承擔(dān)全部賠償責(zé)任。1.TheintellectualpropertyrightsoftheresearchresultsgeneratedbyPartyBduringtheperformanceofthisagreement(includingbutnotlimitedtoresearchreports,dataanalysischarts,researchconclusions,etc.)shallbelongtoPartyA.2.PartyBshallensurethatanythird-partymaterials,data,etc.usedintheresearchprocesshaveobtainedlegalauthorizationandwillnotbringanylegalriskstoPartyAduetointellectualpropertyissues.IfPartyAsuffersfromintellectualpropertydisputesorlegalliabilitiesduetoPartyB'sreasons,PartyBshallbearallpensationresponsibilities.##七、保密條款1.雙方應(yīng)對(duì)在本協(xié)議履行過程中知悉的對(duì)方商業(yè)秘密、技術(shù)秘密、調(diào)研信息及其他敏感信息予以保密。未經(jīng)對(duì)方書面同意，任何一方不得向任何第三方披露或使用上述信息。2.本條款的保密期限為自本協(xié)議生效之日起[X]年。1.Thetwopartiesshallkeepconfidentialthebusinesssecrets,technicalsecrets,researchinformation,andothersensitiveinformationoftheotherpartyknownduringtheperformanceofthisagreement.Withoutthepriorwrittenconsentoftheotherparty,neitherpartyshalldiscloseorusetheaboveinformationtoanythirdparty.2.Theconfidentialityperiodofthisclauseshallbe[X]yearsfromtheeffectivedateofthisagreement.##八、違約責(zé)任1.若甲方未按照本協(xié)議約定的時(shí)間和方式支付調(diào)研費(fèi)用，每逾期一日，應(yīng)按照未支付金額的[X]%向乙方支付違約金。逾期超過[X]日的，乙方有權(quán)暫停調(diào)研工作，并要求甲方支付已完成工作對(duì)應(yīng)的費(fèi)用及違約金。2.若乙方未按照本協(xié)議約定的調(diào)研目標(biāo)、范圍、方法和流程開展工作，導(dǎo)致調(diào)研結(jié)果不符合要求或未能按時(shí)完成調(diào)研工作，乙方應(yīng)承擔(dān)違約責(zé)任，負(fù)責(zé)免費(fèi)重新開展調(diào)研工作或采取其他補(bǔ)救措施，并退還甲方已支付的不符合要求部分的費(fèi)用。如因乙方原因給甲方造成損失的，乙方還應(yīng)賠償甲方因此遭受的全部損失。3.任何一方違反本協(xié)議的保密條款，應(yīng)向?qū)Ψ街Ц哆`約金人民幣[X]元，并賠償對(duì)方因此遭受的全部損失。如違約行為給對(duì)方造成重大損失的，違約方還應(yīng)承擔(dān)相應(yīng)的法律責(zé)任。1.IfPartyAfailstopaytheresearchfeesinaccordancewiththetimeandmethodstipulatedinthisagreement,foreachoverdueday,itshallpayliquidateddamagestoPartyBattherateof[X]%oftheunpaidamount.Iftheoverdueperiodexceeds[X]days,PartyBhastherighttosuspendtheresearchworkandrequirePartyAtopaythefeescorrespondingtothepletedworkandliquidateddamages.2.IfPartyBfailstocarryoutworkinaccordancewiththeresearchobjectives,scope,methods,andprocessesstipulatedinthisagreement,resultingintheresearchresultsnotmeetingtherequirementsorfailingtopletetheresearchworkontime,PartyBshallbeartheliabilityforbreachofcontract,beresponsibleforre-conductingtheresearchworkfreeofchargeortakingotherremedialmeasures,andrefundthefeesforthenon-conformingpartalreadypaidbyPartyA.IfPartyAsufferslossesduetoPartyB'sreasons,PartyBshallalsopensatePartyAforalllossessufferedthereby.3.Ifeitherpartyviolatestheconfidentialityclauseofthisagreement,itshallpayliquidateddamagesofRMB[X]yuantotheotherpartyandpensatetheotherpartyforalllossessufferedthereby.Ifthebreachofcontractcausessignificantlossestotheotherparty,thebreachingpartyshallalsobearthecorrespondinglegalliability.##九、協(xié)議變更與解除1.本協(xié)議的任何變更或補(bǔ)充需經(jīng)雙方書面協(xié)商一致，并簽訂書面協(xié)議。2.在履行本協(xié)議過程中，若一方提出解除協(xié)議，需提前[X]日書面通知對(duì)方，并經(jīng)對(duì)方書面同意。因解除協(xié)議給對(duì)方造成損失的，提出解除方應(yīng)承擔(dān)相應(yīng)的賠償責(zé)任。1.Anychangeorsupplementtothisagreementshallrequirethewrittenagreementofbothpartiesthroughnegotiationandthesigningofawrittenagreement