市場(chǎng)趨勢(shì)與競(jìng)爭(zhēng)對(duì)手分析表序號(hào)市場(chǎng)趨勢(shì)分析競(jìng)爭(zhēng)對(duì)手分析備注/留白1市場(chǎng)規(guī)模及增長(zhǎng)率主要競(jìng)爭(zhēng)對(duì)手市場(chǎng)份額2消費(fèi)者需求變化競(jìng)爭(zhēng)對(duì)手產(chǎn)品特點(diǎn)及優(yōu)勢(shì)3行業(yè)發(fā)展趨勢(shì)及政策影響競(jìng)爭(zhēng)對(duì)手營(yíng)銷(xiāo)策略4市場(chǎng)競(jìng)爭(zhēng)格局競(jìng)爭(zhēng)對(duì)手技術(shù)及創(chuàng)新能力5潛在市場(chǎng)機(jī)會(huì)競(jìng)爭(zhēng)對(duì)手財(cái)務(wù)狀況及盈利能力6市場(chǎng)風(fēng)險(xiǎn)及挑戰(zhàn)競(jìng)爭(zhēng)對(duì)手品牌影響力7行業(yè)技術(shù)革新趨勢(shì)競(jìng)爭(zhēng)對(duì)手人力資源狀況8市場(chǎng)營(yíng)銷(xiāo)策略及效果競(jìng)爭(zhēng)對(duì)手合作伙伴及供應(yīng)鏈9市場(chǎng)品牌建設(shè)及知名度競(jìng)爭(zhēng)對(duì)手未來(lái)發(fā)展戰(zhàn)略10行業(yè)創(chuàng)新動(dòng)態(tài)及專(zhuān)利情況競(jìng)爭(zhēng)對(duì)手潛在威脅及應(yīng)對(duì)策略序號(hào)市場(chǎng)趨勢(shì)分析競(jìng)爭(zhēng)對(duì)手分析備注/留白1市場(chǎng)增長(zhǎng)速率主要競(jìng)爭(zhēng)對(duì)手市場(chǎng)占有率2消費(fèi)者偏好變化競(jìng)爭(zhēng)對(duì)手產(chǎn)品線(xiàn)及更新情況3行業(yè)法規(guī)和政策影響競(jìng)爭(zhēng)對(duì)手營(yíng)銷(xiāo)活動(dòng)及效果4技術(shù)發(fā)展動(dòng)態(tài)競(jìng)爭(zhēng)對(duì)手研發(fā)投入及成果5市場(chǎng)細(xì)分及增長(zhǎng)潛力競(jìng)爭(zhēng)對(duì)手品牌戰(zhàn)略及定位6行業(yè)競(jìng)爭(zhēng)激烈程度競(jìng)爭(zhēng)對(duì)手合作伙伴關(guān)系7新興市場(chǎng)趨勢(shì)競(jìng)爭(zhēng)對(duì)手財(cái)務(wù)狀況分析8消費(fèi)者行為分析競(jìng)爭(zhēng)對(duì)手市場(chǎng)進(jìn)入策略9行業(yè)未來(lái)趨勢(shì)預(yù)測(cè)競(jìng)爭(zhēng)對(duì)手風(fēng)險(xiǎn)管理措施10市場(chǎng)渠道分布及變化競(jìng)爭(zhēng)對(duì)手客戶(hù)滿(mǎn)意度調(diào)查11行業(yè)價(jià)格趨勢(shì)競(jìng)爭(zhēng)對(duì)手供應(yīng)鏈管理12行業(yè)創(chuàng)新熱點(diǎn)競(jìng)爭(zhēng)對(duì)手人力資源政策13消費(fèi)者需求多樣化競(jìng)爭(zhēng)對(duì)手社會(huì)責(zé)任表現(xiàn)14市場(chǎng)滲透率分析競(jìng)爭(zhēng)對(duì)手品牌認(rèn)知度15行業(yè)競(jìng)爭(zhēng)壁壘競(jìng)爭(zhēng)對(duì)手潛在市場(chǎng)威脅序號(hào)趨勢(shì)分析維度競(jìng)爭(zhēng)對(duì)手?jǐn)?shù)據(jù)本公司數(shù)據(jù)分析與建議備注1市場(chǎng)規(guī)模競(jìng)爭(zhēng)對(duì)手市場(chǎng)份額本公司市場(chǎng)份額增長(zhǎng)率對(duì)比2增長(zhǎng)速度競(jìng)爭(zhēng)對(duì)手增速本公司增速年度增長(zhǎng)率3產(chǎn)品線(xiàn)競(jìng)爭(zhēng)對(duì)手產(chǎn)品種類(lèi)本公司產(chǎn)品種類(lèi)產(chǎn)品差異4價(jià)格策略競(jìng)爭(zhēng)對(duì)手定價(jià)本公司定價(jià)價(jià)格競(jìng)爭(zhēng)力5渠道覆蓋競(jìng)爭(zhēng)對(duì)手銷(xiāo)售渠道本公司銷(xiāo)售渠道渠道優(yōu)勢(shì)6客戶(hù)滿(mǎn)意度競(jìng)爭(zhēng)對(duì)手客戶(hù)滿(mǎn)意度本公司客戶(hù)滿(mǎn)意度滿(mǎn)意度對(duì)比7品牌知名度競(jìng)爭(zhēng)對(duì)手品牌知名度本公司品牌知名度品牌影響力8研發(fā)投入競(jìng)爭(zhēng)對(duì)手研發(fā)投入本公司研發(fā)投入技術(shù)創(chuàng)新9市場(chǎng)拓展競(jìng)爭(zhēng)對(duì)手市場(chǎng)拓展情況本公司市場(chǎng)拓展情況市場(chǎng)布局10財(cái)務(wù)狀況競(jìng)爭(zhēng)對(duì)手財(cái)務(wù)指標(biāo)本公司財(cái)務(wù)指標(biāo)盈利能力11營(yíng)銷(xiāo)策略競(jìng)爭(zhēng)對(duì)手營(yíng)銷(xiāo)活動(dòng)本公司營(yíng)銷(xiāo)活動(dòng)營(yíng)銷(xiāo)效果12人力資源競(jìng)爭(zhēng)對(duì)手人才優(yōu)勢(shì)本公司人才優(yōu)勢(shì)人力資源13環(huán)境政策競(jìng)爭(zhēng)對(duì)手合規(guī)情況本公司合規(guī)情況環(huán)境影響14競(jìng)爭(zhēng)