PartⅡLogisticsBusinessCorrespondence

第二篇物流商務信函UnitOne

BasicknowledgeaboutBusinessLetter

第一單元商務書信基本知識Learningabjectives:MasterthewritingformatofEnglishbusinessletters;Masterrelatedwords.1.掌握英文信函寫作的基本格式；2.掌握相關詞匯。學習目標Pre-readingquestions:WhatisthewritingformatofChineseletters?2.Inyouropinion,isthereanydifferenceofwritingformatbetweenEnglishandChineseletter?Ifthereis,what’sthat?1.中文信函的格式是什么？2.據你所知，英文信函的格式與中文有區別嗎？如果有，有哪些區別？Whatisbusinessletter?

Businessletters(includingcommonly-usedE-mailsnow)arecorrespondencesbetweencompanieswhichrepresentcompanies’personalityindirectlysothatitisessentialtowritelettersinaproperway.

商務書信（包括當今常用的電子郵件的形式）是公司之間往來的信函，間接代表著一個公司的形象，所以使用一種良好的體裁或形式是非常必要的。什么是商務書信？TheSuperscription

Printthereceiver’snameandaddressinthebottomright-handcorner.

Andwritethesender’snameandaddressatthetopleftcornerwhichwasalwaysprintedalreadyforspecialones.信封的寫法收信人的姓名、地址寫在信封中央偏右下的地方，打印上去。發信人的地址位于信封左上角，一般的專用信封上已印好此項內容。

Thestampisatthetoprightcorner.Andthecategoryofmailsisinthebottomleft-handcorner.郵票貼在右上角，而左下角則可附加說明該信函的類別。

托馬斯史密斯物流部門

（郵票）多倫多大學多倫多M5S1A1加拿大

南希格林小姐342GravesHall

奧本,阿拉巴馬州36830-5313

美國急件Differentkindsofmails:

1.OrdinaryMail2.ByAirMail(ParAvion)3.Registered(Reg./R)4.Express5.ExpressDelivery6.ExpressMailService(EMS)7.Sample8.PrintedMatter9.Local10.Urgent表示信件類別的信封標志有：1.平信2.航空3.掛號4.快件5.特快專遞6.特快專遞7.樣品8.印刷品9.本地10.急件StylesofEnglishBusinessLetter1.Blockstyle：allparagraphsshouldbeginflushwiththeleftmarginexcepttheletterheadwhichisalwaysprintedinthetopmiddleoftheletter.商務書信的形式1.齊頭式:除了Letterhead已印制于公司專用信紙的中央頂端，其他各項則集中于信紙的左端。StylesofEnglishBusinessLetter2.Semi-blockstyle:dateandreferencesareonrightfortheconvenienceoffileandsearching;complimentaryclosingandsignatureareinthemiddlewithletterheadandtheothersareontheleft.

2.混合式：混合式把date（日期）和references（參照號）的位置固定在右邊，以便歸檔、檢索；complimentaryclosing（結束語）、signature（簽名）同信頭一起放中間去，其余部分放在信紙左端。StylesofEnglishBusinessLetter3.Intendedstyleisalternativeoneoftheabovetwostyleswithfivetosixspacesintendedfromthemargin.

3.縮行式：縮行式可以選擇以上兩者任意一個形式，只有正文起頭處向內縮五、六個空格。ComponentsofEnglishBusinessLetters1.Letterhead2.Referencenumber3.Date4.Insideaddress5.Attentiontheoperator’sname6.Salutation7.Subject商務信函的構成要素1.信頭2.參考號碼/編號3.日期4.信內地址5.經辦人的姓名6.稱呼7.主題ComponentsofEnglishBusinessLetters8.Mainbody9.Complimentaryclosing10.Signature11.Identificationmarks12.Enclosure13.Carboncopy（C.C.）14.Postscript(P.S.)8.正文9.結束語10.簽名11.識別記號12.附件13.副本抄送14.（P.S.）附筆TheThreeC’sforBusinessWriting1.CourtesyItshouldhardlybenecessarytostresstheimportanceofcourtesyinyourcorrespondence.Oneofthemostimportantthingsispromptness.Punctualitywillpleaseyourcustomerwhodislikeswaitingfordaysbeforehegetsareplytohisletter.商務信函三原則不必在信函中過分強調禮貌的重要性。其中迅速是最重要的。嚴格遵守時間受到那些厭惡長時間等待的顧客的歡迎。禮貌Itisnearlyalwayswrongtocontradictit.Differencesareboundtooccurinbusiness,butwithdiplomacyandtacttheycanbeovercomeandsettledwithoutilloneitherside.與此相抵觸肯定是錯誤的。商務活動中肯定存在差異，但是運用外交手段和策略可以克服和解決，不會出現誤解。2.ClarityFirstofall,makesurethatyourletterissoclearthatitcannotbemisunderstood.Apointthatisambiguousinaletterwillcausetroubletobothsides,andfurtherexchangeoflettersforexplanationwillbecomeinevitable,thustimewillbelost.首先必須確認信函意思清楚，不會引起誤解。信函意思模糊會給雙方都帶來麻煩，而解釋不可避免會浪費時間。清楚Next,whenyouaresureaboutwhatyouwanttosay,sayitinplain,simplewords.Good,straightforward,simpleEnglishiswhatisneededforbusinessletters.其次,當你確定要說的話后用簡潔明了的言語來表達。商務信函語言表達必須直接簡要。3.ConcisenessAconciseletterisnotnecessaryashortone.Sometimesaletterdealingperhapswithamultiplicityofmatterscannotavoidbeinglong.Ifconcisenessconflictswithcourtesy,thenmakealittlesacrificeofconciseness.Generallyspeaking,youwillgaininclearnessandconcisenessbywritingshortsentencesratherthanlong